MARCO REFERENCIAL
CONDICIONANTES DE LA COMPRENSIÓN LECTORA.
This section presents the limitations that the author encountered after the thesis was completed.
The first limitation is that the sample for the analysis is insufficient to draw general conclusions for organizational culture enhancing the performance of hotels. An increased number of studies, including a larger sample, would enable some broader generalizations to be made in the future.
Second, using the document analysis as a research methodology provided limited results. As the main source of information was the company’s corporate website and stories from people, the author was restricted to retrieve information that describes the company in the best light without telling the truth. In order to get a more realistic insight, using multiple methodologies, such as quantitative and qualitative approaches, would certainly have enriched the findings. Interviewing managers and handing out surveys to the employees would have allowed the researcher to more thoroughly determine if the company is actually doing what it is preaching. Furthermore, a major limitation of this study was the lack of financial reports or statements from the Ritz-‐Carlton Hotel Company L.L.C., which would additionally have proved or denied what the company is saying. Those financial statements or reports are crucial for transparency. Such transparency could have reinforced and intensified the success of organizational culture. The author suggests publishing financial reports on the corporate website in order to show the effectiveness of the company’s policies and standards.
Last, there is no standardized way of measuring organizational culture; it is challenging to offer general conclusions. Nevertheless, all in all, the sample allowed significant information and led the author to the conclusion that organizational culture positively influences and increases the overall performance of a hotel; the author further concludes that other hotels should take a look at the Ritz-‐Carlton Hotel Company L.L.C., a role model for the industry given its policies and standards.
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