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DISCUSIÓN Y CONCLUSIONES

In document FACULTAD DE INGENIERÍA (página 68-82)

As technology becomes seamlessly immersed into people’s everyday interaction with digital media, there is a greater demand for writers who possess the ability to

rationalise individual words and deliver coherent narrative experiences in the creation of relevant, user-facing touch-points. A broad objective of this thesis is to analyse and identify the niche skills required by the future digital writer. Although there are some similarities with website writing, journalism and advertising copywriting, the mobile media writer is required to consider many other factors, as the words cannot be isolated from the technology associated with the interaction design process.

There are also on-going developments in the field of HCI, as well as mobile phone technology that will continue to influence the interaction experience of the

smartphone user. Although many of the fundamental principles of human behaviour remain consistent in spite of progressions in technology, it is essential for the writer

of the future to develop an astute understanding of the expectations of the user in relation to each type of media, and context of use.

I acknowledge that this research is limited to text that is read on the smartphone interface as a form of information inputting and sourcing. I suggest there is

opportunity in the future to analyse alternative interaction methodology, which might not involve traditional writing of text but rather focus on designing conversations for voice-activated input and interaction. Nonetheless, this research highlights the important relationships between the reader, the text and the writer, which remain relevant even when transferred from literary works on printed books to the digital mobile media screen.

It has also been identified in the practical aspect of this research that the role of the writer is not fully maximised or understood within the industry context. This insight leads to other further discussion on the development of appropriate training and specialist education to prepare writers of the future with relevant skills and

knowledge related to mobile media. Research has shown that in the South African context there are no formal tertiary education routes or training programmes to become a UX designer (Pretorius et al, 2015). I suggest this issue also applies to the digital writer, as there are no definitive training paths or institutionalised education programmes available to teach the niche skills associated with effective mobile and UX writing. This trend isn’t surprising, considering the multi-faceted characteristics of this medium and the multi-dimensionality of the user, as presented in this research. The skills and techniques required to write for mobile media are constantly evolving and the digital writer of the future will be required to remain agile in a world of incessant technological advancement, shifting industry demands and revolutionary changes in human behaviour.

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