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The main challenge to establishing an information privacy policy, strategy and decision-making processes is identifying types of privacy information that can be classified as private and considered to be concerned by the information owner. This may differ from one society to another or from one organisation to another due to the differences in cultural and attitudes toward particular information. Identifying types of private information and creating a policy and a code of compliance will help in any dispute that occurs; both parties will know where they stand with their rights and will expect the consequences. Both qualitative and quantitative data explored the main information that was considered to be private, they argued towards the importance and the need for policy to protect such information. The outcomes of the qualitative and quantitative data information agreed that the adult female‘s private information was at the top of the list. The adult females picture, mobile number, workplace and marital status come in the top of the list in sequences of the qualitative, face-to-face interviews and the focus groups. This list shows the role and impact of national culture on the types of information regarded as private information. The implications to establish privacy legislation and policy to protect such information as well as to educate the national and non-national towards the types of information regarded by the UAE citizens as private information.

The quantitative data analysis and questionnaire analysis agreed with the qualitative data by confirming that the adult female‘s details are of private information. 53.72% of the respondents agreed or strongly agreed that family details are private information and only 14.05% disagreed or strongly disagreed, 32.23% remained neutral. It can be argued that the main drive for such opinions towards adult female‘s personal details be mainly due to the UAE culture and the impact that it can cause if such detail becomes widely spread in society, particularly with the use of social media such as the Facebook. The revelation of such details can create social embarrassment to a female's family and this may lead to degrading the family‘s social status. It is important to stress the impact and role of the revelation of such information may vary from one family to another within the UAE society or at the workplace. This is mainly due to the fact that the UAE society has become a multi-cultural society with different

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cultural and ethical backgrounds. It is also due to the change in the UAE‘s economy, political style and standard of living that may have contributed to change in some of the attitudes and opinions towards their female family members personal details. The most serious impact is on the families with strong Arabic Bedouin culture and they represent the core of the UAE citizens. It is also important to stress the importance and role of religion on culture and the opinions towards the female‘s details. The expatriates, such as the European part of the society and the organisation, are less concerned regarding the personal details of their females. This has been confirmed by the quantitative data analysis and questionnaire analysis. The analysis indicated that the non-nationals are less considered that their female‘s details are private information. (37.5% of the national compared with 17.24% of non-national agreed or strongly agreed with the statement).

The bottom of the private information list that was considered by the participants were found to be less important from a privacy point of view. It includes the individual‘s education background and qualifications gained during his or her career, employment history, personal loan details and his or her job role and responsibility; Again this reflects the citizens culture background as this type of information has no impact on the individual cultural status.

Types of information that ranked between 6 to 20 in the qualitative data analysis presented in the previous chapter represent the least considered as private information. It reflects the cultural background of the individual, for example, the male picture is 13th in the list; this indicates the difference in the opinions towards the female picture which ranked 1st on the list. The table also shows that a personal email is not much of a concerned piece of information for the participants. The personal email ranked 19th in the list. This has been confirmed by the focus groups and the interviewees. This may be due to the extensive use of emails and trust on the security of the details contained in emails. One of the interviewees expressed this point when the discussion led to the use of email.

―I feel that the email is secure and easy to manage and control personal information.‖

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The types of information that ranked between 6 to 20 in the qualitative data analysis as presented in the previous chapter. It can be argued that most the surprising information data in the list are the medical records (ranked 12th). Private personal mobile numbers ranked 15th. However, the quantitative data showed the majority of the respondents, 59.34%, agreed or strongly agreed with the statement and only 14.1% disagreed or strongly disagreed with the statement.

One of the most surprising outcomes is the difference between the qualitative data analysis and the quantitative data analysis in performance appraisal. The qualitative data analysis ranked the performance appraisal 18th. While the quantitative data showed that the vast majority of the respondents agreed or strongly agreed with performance appraisal as private information, 71.17%, and only 9.06 disagreed or strongly did not agree with this type of information.

―Performance appraisal is discussed among colleagues without any hesitation.‖

Interviewee A

The main drivers for such difference are that the focus groups insist that performance appraisals discussed by the team help the individual with motivation to do better. Also, individuals with high performances are able to show their efforts and achievements.