PILOT SALESMAN EXECUTIVE OFFICERS
FS R
93 DISTRIBUTION CHANNEL
In milk it has a very strong distribution channel around 85 distributor and 200 retailers. These distributors and retailers got the milk every morning by the means of delivery trucks either of the distributors of the dairy.
Amul dairy also markets its other products like ice-cream earlier it used to market its ice-cream under the name of amul but recently it has started to market ice-cream under the name of amul dairy.
94 NATIONAL MARKETING
Amul dairy markets its products like milk powder both nationally and internationally the milk powder is exported mainly to the gulf countries,bBangladeshand the south eastern asia.
Amul dairy markets most of its products with the help of its marketing intermediaries but some of the products are marketed directly
Supplier à marketing intermediaries à end user Supplier à end user
95 ADVERTISING
Amul dairy used the help of the media in marketing its products it gives advertisements in the news paper and in the television,which help to increage demand of its products their other products like powder,ghee,ice-cream including milk marketing federation is exporting its production gulf countries and mostly in U.S.A.
96 MARKETING FUNCTION OF AMUL DAIRY
Amul dairy has become very popular because of its excellent marketing strategy. Amul dairy marketing strategy is to untorstand customer need develop products that provite superior value at less process. These types of marketing have shown a tremendous commitment to these customers. Even in the flood water situation amul dairy has nover stopped the supply of milk and milk products. And unlike other competitors it has never taken wrong benefits in this kinds of situation. All those have made amul dairy number one dairy in Gujarat and in India.
Amul dairy has dovoloped an excellent distribution channel to provite its products to the consumers. It has made its products in each part of Gujarat and Indian. Behind all these there is only amul dairy organisation structure of
Marketing.
97 MARKET SHARE:-
Amul dairy faces tough competition in the Indian market by different
Companies like britania vadilal cadbary e.t.c. though it quite new in the Indian market it share a fair amount of dairy products amul dairy has becomes one of the loading dairies in India. It western of India amul dairy shares most of the market while in other parts of India it is not so large. So but slowly and surely amul dairy is growing in sharing the market with other competitors industries.
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COMPETITORS:-Now a day’s people are more conscious about their health. Because of
There is very strong competition in the market. Amul dairy also faces this competition in the market.the competitors of amul dairy are as under.
PRODUCTS COMPETITORS
Liquid milk royal, sardar, gayatri,
shamrudh,
BRANDING:-Branding is a very important part of a production. Consumer view brand as
An important part of a production and branding add value to the product for e.g. most consumers would buy amul’s gold brand of milk very easily. But if the game milk is put into an unpopular company’s brand the people might not give that much importance to it.
Amul dairy has made branding a major issue in its products strategy. Developing a branded product requires a great deal of long term marketing investment for amul dairy.
100
ADVERTISING:-Advertising literally means to make know to public especially to
Encourage sales. Advertising is presentation of ideas good or services paid for buy identified sponsors.
Advertising is a no personal mass communicating and has become a potent means of mass education and mass selling in modern and dynamic world no business can service without advertising. So advertising is one of the most important aspects of the business.
Now the problem is now to advertise so advertisement should be with a viewpoint to maximize returns on money invested. Advertisement is proved as the covering message of the company to the potential buyers through the different types of medias which will give information about the quality of the product. The element of good advertising plans is
101 The market 102 The completion
103 Consumer profiles and attitudes 104 Distributions
105 Evalution of previous problem and opportunities 106 Objective
The market must have to take into account all type of segmentation
There are seven elements that must be considered in developing the successful advertising campaign.
113Appraisal campaign
114Analysis of market
Money of luck. The good thing in the advertising comes from a smart mixture of money. The right mixture is widely variable depending on its style of advertising directors and his agency.
The main advertising media adopted by almost all companies were written media like magazines newspaper e.t.c. or through television distribution.
Amul dairy success lies in its excellent advertisement in the market. In the beginning amul dairy was putting that much importance of advertisement but after some time it understand that if was to enter into the Indian market it would have to advertise its products largely in a market. So it started advertising its product through different media.
Just recently it has adopted a new message or slogan that say amul
The taste of India. and amul dairy has recorded 12% hike in the sales of its products. Amul dairy has made its products very popularly by advertisement in all the part of India.
[6] PERSONNEL
INFORMATION:-120
INTRODUCTION:-There are 506 workers in the amul dairy from this workers 60% are
Technical workers and 40% are non technical workers.there are 230 workers working in the pouch packing section. The 280 workers are not including the 230 workers working in the pouch packing section. The worker who are working in the pouch packing section mainly working on the contract basis.
Some of the workers who are working in the organisation are permanent because their long service to the organisation.
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RECRUITMENT:-The employment bureau of the amul dairy is at anand. RECRUITMENT:-The employment
Some of the technical workers are employed through their direct approach of the organisation amul dairy does not advertisement of the personnel. There for they have not to made more expenditure in recruitment and selection process.
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TRAINING:-The organisation gives minimum 5 days training to employee per year.
The organisation gives the training for development. Improve their skills formation motivation leadership e.t.c. some of the technical workers and staff are sending for training to Denmark and Holland.
123
SALARY:-The organisation paid 25000 rs. To the general manager.
The workers on
Contract basis are paid 63 rs. Per days per. Minimum wages act of Gujarat government. All the permanent workers given maximum benefits of pension. Medical allowance insurance e.t.c.
124 FACILITY
:-Amul dairy takes or provides good care of its employees. As the plant is
Fully automatic. The machines are imported from france.
125 Amul dairy provides 131 Transportation facility e.t.c.
132 SOCIAL
RESPONSIBILITY:-In amul dairy many plants machines and truck e.t.c. by this factors there
Are produced two type of pollution air conditioner pollution and noise-pollution. There are noise pollution increased by tankers machines and air pollution increased by milk process in the dairy.
The amul dairy is social responsible for pollution so it is its responsibility to try to control it.
[7] OTHERS
133 PROBLEM OF AMUL
DAIRY:-There are very less problem with amul dairy because it has all latest
Technology and fully automatic plant for production of milk powder ghee and packing of milk amul dairy is the first fully computerized plant of sairy in Gujarat. Even though there are some problems influencing this dairy which are give under.
134 ENERGY
PROBLEM:-As we know that amul dairy is fully computerized dairy. All the process of amul dairy under goes by fully automatic machines and they are operated by the computers. So for running the machines power supply is qnessential for amul dairy. Amul dairy gets power supply by gab but when there is any fault in geb and so power supply is cut off so for this reason their production has to be stopped immediately.
135 SMALL COLD
STORAGE:-They have cold storage which has storage capacity of 11 lac. Litter of milk but in winter milk comes 11lac.Litters which is the big problem.
136 SHORTAGE OF
LAND:-Amul dairy wants to increase the cold storage facility and the new plant For the ice-cream production for this expansion of land is essential they cannot take the land which is surround there so it is a problem faced by amul dairy.
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ACHIEVEMENTS:-Amul dairy in his short life span has achieved some achievement its Achievement is mentioned below amul dairy has become Asia’s first and only fully computerized dairy.
Amul dairy milk storage capacity is 10 lac. Litter per day are higher then any other industries in India.In the begining amul dairy was able to reproduced just 3,00,000 litter of milk. Now it produces 10,00,000
litters per day.
Amul is the largest co-operative organisation all over the asia which is consisted of 12 members union amul dairy has been able to supply the milk to their consumer even in the emergency and in
accidents times. Even also in flood water situation it was able to supply its milk products to different areas included those which were affected.
Dr. kurein of amul has just recently received padma shree from our prime- minister for his out
standing services over the years.
Anand amul dairy due to its highly sophisticated technology highly skilled managerial personnel and other remarkable futures has achieved such a level of standard that it has more points to its
strength and very less weakness.