Paternidad y maternidad

Despite the significance of this study, this research possesses several limitations. Firstly, the study only investigates the critical success factors of digital transformation by focusing on a particular organisation. This creates a need for retesting and revalidating the framework in

150

other organisations. Such future research will develop a more reliable and generic view of the framework. It would capture new perspectives in the framework and ensure the acceptability of this framework in a generic setting.

Secondly, the research study has a limited focus on a specific industry type. Each industry has its own distinct products, processes, customer segments, and operating model. As a result, each industry will have its own distinct motivation towards implementing digital transformation. A worthwhile future research could focus on upgrading the framework with new perspectives which consider various other aspects that are applicable to other industries. Such a study will access the generalizability of the framework.

Thirdly, the study has a constrained focus just on the internal organisation`s perspective towards the investigation of the critical success factors. The framework used in this study lacks in considering the end customer`s perspectives. Such consideration of capturing end customer perspectives is very pertinent is providing comprehensiveness to the framework. This triggers a need for future research in the area.

Fourthly, the study lacks consideration of other stakeholders who do not have direct involvement in implementing digital transformation. These stakeholders have different constraints, motivations, needs and expectations for digital transformation. Therefore, such stakeholder perspectives are critical in defining the comprehensiveness of the framework. Future research should consider this for better presenting the framework.

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Finally, the framework only considers the qualitative data analysis for investigating this research from an exploratory perspective. For more accurate results and deeper understanding of the relationship between the critical success factors, a quantitative study in addition to the findings from qualitative study would be better suited. A quantitative study would allow this research to further establish, confirm, and validate new findings. It would enable building relationships which lead to developing comprehensive generalisations. Future research should consider measuring this phenomenon using confirmatory research.

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