TABLE-25
Contents No of responds % of responds
Yes 163 58.4
No 117 41.78
Total 280 100
INTERPRETATION:
This TABLE shows that percentage of the respondents are satisfied about the schemes and packages are offered by Airtel.58% of respondents are know about the schemes and 42% of respondents are don't know about the package offered by Airtel.
0
2 0
4 0
6 0
8 0
1 0 0
1 2 0
1 4 0
1 6 0
1 8 0
N o o f r e s p o n d s% o f r e s p o n d s
Y e s
N o
TABLE -25
Rank the following schemes which are offered by you
Schemes 1 2 3 4 Total WA Rank Full talk time 78 98 63 11 743 74.3 1 Roaming 96 72 48 34 730 73.0 2 facility Airtime facility 53 49 100 48 607 60.7 3 Sms facility 23 31 39 157 420 42.0 4 INTERPRETATION:
The data shows about the ratings given by the customers for the different facilities. Majority of the customers have responded positively and rated highest for full talk time whereas remain facilities was rated second while airtime facility and sms facility were rated consecutively.
CHART-25
0
1 0 0
2 0 0
3 0 0
4 0 0
5 0 0
6 0 0
7 0 0
8 0 0
Scheme
s
1 2 3 4
Total WA
Rank
S e r ie s 1
S e r ie s 2
S e r ie s 3
S e r ie s 4
S e r ie s 5
S e r ie s 6
S e r ie s 7
S e r ie s 8
FINDINGS:
The following finding work elucidated from the accumulated and analyzed data.
− Most respondents analyze for male subscribers. A major portion of
mobile users belongs to the age group of 20-30 years. The respondents whose income range lies between Rs.5000/- to Rs.10000/-founcl to be more interested to opt for cellular service.
− Businessmen and students occupy major portion of the respondents. Most of the respondents have only one cell connection in their family.
− Major portions of the respondents are going for the cellular service
to avail the benefits of mobility, features, better communication, and prestige wide coverage.
− .During the study, it is found that most of the respondents are Airtel
customers. Most of the respondents are the subscribers of Airtel for a period of 6months to one year.
− Major portions of the respondents are aware of Airtel through word
of mouth. Television. The number of subscribers of post-paid scheme is less than the number of subscribers of pre-paid scheme of the total respondents. More than half of the pre-paid plan respondents are using Rs.320 plan.
− Major portion of the pre-paid respondents are recharging their SIM
cards once in a month. Most of the pre-paid respondents are not interested in conversion from pre-paid scheme to post paid scheme.
− A major portion of the post-paid customers are using smart life plan.
A very few portion of the respondents are using the other cellular services. Most of the respondent are satisfied wither the customer
care.
− Most of the respondent are satisfied wither the Network
coverage.Most of the respondents scope that the network coverage should be improved in rural areas.
− Most of the respondents of port-paid plan are paying the bill
amount of Rs. 1001-1200. Most of the respondents of post-paid are satisfied with this offer.
SUGGESTIONS
Airtel should come up with the attractive and convinced packages especially female customers and the captured this particular segment.
− The company should also concentrate on Female subscribers.
− As (ho major portion of the cellular subscribers are from the age group
of 20 30 Years. The promotional activities should match the expectations of 20-30Years age group. The promotional activities should also attract the people whose income range lies between 5,000 - 15,000.
− Provide various customer friendly schemes so as to attract more number
of customers.
− More information should be provided to the customers so as to attract new
customers.
− The Company should try to balance the quality as well as price of the
products so As to remain as the Market Leader.
− Try to concrete more on Post-Paid cards.
− Provide more information about Value Added Services.
− Value Added Services should be provided free.
− Advertising should be improved in Newspapers and Hoardings.
− Roaming charges should be lowered.
− Network should be improved in Rural Areas and Highways.
− Out-going charges should be lowered.
− AOL {Andhra on Local) facility should be continued.
− Respondent’s a i r not satisfied with ADC (Access Deficit Charges), so
these Charges should be lowered or it should be paid by the Company itself.
Activation charges should be lowered. In the cellular industry, day- today usage of the cellular service has become widely spread and in every corner, the application is more. It was found from the study conducted, that the most of the respondents prefer the cellular services because of many attributes associated with it.
In the cellular industry, day-today usage of the cellular service has become widely spread and in every corner, the application is more. It was found from the study conducted, that the most of the respondents prefer the cellular services because of many attributes associated with it.
The company should concentrate on increasing the volume of the number of the subscribers.
The Company wanted certain information with regard to types and usage of cellular service, which had been found out by the researcher, and these were shown in the findings. Apart from these findings, the customer satisfaction of Airtel subscribers studied analytically and relevant recommendations were given under suggestions.
The researcher hopes that if the company takes note of various findings and implement the suggestions, it can increase its market share. It can ultimately retain its market share even competing with TATA & RELIANCE of CDMA Technology too.
The future world depends on communication network. The ideal way to communicate faster is to go for cellular service.
BIBLIOGRAPHY
Books:
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Edition/2000 2 S.A.Chunawalla Essentials of Marketing
Research
1995
3 Dr.D.D.Sharma Marketing Research Millenium
4 David J Luck/
Business Statistics & Operations Research
Edition/2000 7th
Edition/ 1996 Ronald S Rubin Elementary Statistics
5
Dr S P Gupta / Dr P K Gupta / Dr
Manmohan
Business Statistics First Edition /1 997
6 H C Saxena 1995 7 S P Gupta & M P Gupta 1997 Web Links: www.Bharti.com www. Airtelworld.com www.google.com www.indiatelecomnews.com www.iamai.in