ARRANQUE ACCIDENTAL
7.5 Resolución de problemas
DATA COLLECTION METHOD DATA COLLECTION METHOD
PRIMARY DATA PRIMARY DATA
The primary data to be selected was based upon the response of the The primary data to be selected was based upon the response of the re
respsponondedentnts s to to ththe e ququesestitiononnanairire e dedesisigngneded, , ththe e ququesestitiononnanairire e wawass developed for Primary Data Collection. The questionnaire consists of developed for Primary Data Collection. The questionnaire consists of closed ended questions.
closed ended questions.
A part of Questionnaire was targeted to know the personal details of the A part of Questionnaire was targeted to know the personal details of the respondents. Another part comprised of the questionnaire and will consist respondents. Another part comprised of the questionnaire and will consist of closed ended questions with every question having its own importance of closed ended questions with every question having its own importance and meaning.
and meaning.
SECONDARY DATA SECONDARY DATA
The secondary data was
The secondary data was collected by referring through web sites, and thecollected by referring through web sites, and the final data was
final data was analyzed systematically to achieve the desired result.analyzed systematically to achieve the desired result.
SAMPLE SIZE SAMPLE SIZE
For the purpose of analysis a sample size of respondents was selected. For the purpose of analysis a sample size of respondents was selected. The target group of the respondent was above years. The sample taken The target group of the respondent was above years. The sample taken was 50.
LIMITATION OF THE STUDY LIMITATION OF THE STUDY
•
• The response of the consumer was negative no body was ready toThe response of the consumer was negative no body was ready to
fill the forms. fill the forms.
•
• The study was conducted in Dehradun, for more accurate result thisThe study was conducted in Dehradun, for more accurate result this
study should simultaneously run in number of cities. study should simultaneously run in number of cities.
•
DATA ANALYSIS AND INTERPRETATION DATA ANALYSIS AND INTERPRETATION
1.
1. Out of the following, you have an insurance policy of?Out of the following, you have an insurance policy of?
INTERPRETATION INTERPRETATION
The above graph
The above graph suggest that 60% peopsuggest that 60% people are insured wile are insured with LIC, th LIC, 2% people are2% people are insured with Aviva, 8% are insured with HDFC Standard life Insurance, 10% insured with Aviva, 8% are insured with HDFC Standard life Insurance, 10% insur
insured with ed with ICICI pruICICI prudentidential, 6% are insureal, 6% are insured with Bajaj Alliad with Bajaj Allianz, 12% arenz, 12% are insured with
2
2 Which Bharti Which Bharti Axa Axa Scheme doScheme does you haes you have?ve?
No of Peoples Have BSLI Plan No of Peoples Have BSLI Plan
Health, Health, 1 100%% Retierment Retierment , 22% , 22% Life, 68% Life, 68% Health Health Retierment Retierment Life Life INTERPRETATION INTERPRETATION
On the basis of above analysis it has been concluded that around 68% of the On the basis of above analysis it has been concluded that around 68% of the policy holders are having life plan, 22% of them are having Retirement plan policy holders are having life plan, 22% of them are having Retirement plan
and rest of them are having the health plan. and rest of them are having the health plan.
3
3 Are you satisfied with the Insurance plan you have?Are you satisfied with the Insurance plan you have?
No. of peo
No. of people satisfiple satisfied wed w ith the plaith the pla
72% 72% 28% 28% Yes Yes No No INTERPRETATION INTERPRETATION
On the basis of the analysis it has been concluded that around 72%of the On the basis of the analysis it has been concluded that around 72%of the people are satisfied with plan they and rest if them are
4
4 Are you satisfied with the services provided by the company regarding newAre you satisfied with the services provided by the company regarding new plans and schemes?
plans and schemes?
No
No . of . of peopeo ple satisfple satisfiied wed w itith th t servi
services provided by the coces provided by the co mpmp
82 82%% 18 18%% Y Y eses No No INTERPRETATION INTERPRETATION
On the basis of the above analysis it has been concluded that around 82% of On the basis of the above analysis it has been concluded that around 82% of the policy holders are satisfied with the services provided by the company the policy holders are satisfied with the services provided by the company and rest of them are not satisfied.
5
5 Are you interested to make more investments in Bharti Axa?Are you interested to make more investments in Bharti Axa?
No. of
No. of Peoples want to morePeoples want to more invest
investmment in BSLIent in BSLI
6 677%% 3 333%% Y Yeess N Noo INTERPRETATION INTERPRETATION
On the basis of the above analysis it has been concluded that around 67% of On the basis of the above analysis it has been concluded that around 67% of the policyholders are interested to make more investments in Bharti Axa the policyholders are interested to make more investments in Bharti Axa and rest of them are not interested.
6.
6. What do you look for, while opting for What do you look for, while opting for a life insurance policy?a life insurance policy?
40 40 %% 2 20%0% 30 30 %% 1 10%0% 0 0%% 5 5%% 10 10 %% 15 15 %% 20 20 %% 25 25 %% 30 30 %% 35 35 %% 40 40 %% 45 45 %% Income Income Security Security Tax S
Tax S avavings Old ageings Old age benefits benefits
Savings Savings
IIncome ncome Secur Secur Tax S
Tax S avavingsings Old age benef Old age benef Savings
Savings
INTERPRETATION INTERPRETATION
The above graph suggest that 40% people thinks about income security, 20% The above graph suggest that 40% people thinks about income security, 20% looks fo
looks for r tax savitax saving, 30% lookng, 30% looks for old age benefs for old age benefits and 10% thinits and 10% thinks aboutks about savings.
7.
7. At any point of policy period, have you ever claimed your policy?At any point of policy period, have you ever claimed your policy?
20% 20% 80% 80% 0% 0% 10% 10% 20% 20% 30% 30% 40% 40% 50% 50% 60% 60% 70% 70% 80% 80% 90% 90% Y Yeess NNoo Yes Yes No No INTERPRETATION INTERPRETATION
The above graph suggest that 80%
The above graph suggest that 80% people have not claimed the policy and 20%people have not claimed the policy and 20% people have claimed their policy.
8.
8. Do you think Insurance is superior to other forms of saving?Do you think Insurance is superior to other forms of saving?
70% 70% 30% 30% 0% 0% 10% 10% 20% 20% 30% 30% 40% 40% 50% 50% 60% 60% 70% 70% 80% 80% Y Yeess NNoo Yes Yes No No INTERPRETATION INTERPRETATION
The above graph suggest that 70% people thinks Insurance is superior then The above graph suggest that 70% people thinks Insurance is superior then other forms of saving and 30% people thinks that insurance is not
other forms of saving and 30% people thinks that insurance is not superior thensuperior then other
9.
9. Have you ever insured Have you ever insured with Bharti Axa Insurance?with Bharti Axa Insurance?
12 12 %% 88 88 %% 0 0%% 10 10 %% 20 20 %% 30 30 %% 40 40 %% 50 50 %% 60 60 %% 70 70 %% 80 80 %% 90 90 %% 100% 100% Y Y eess NNoo Y Y eses N Noo INTERPRETATION INTERPRETATION
The above graph sugge
The above graph suggest st thathat t 88% peopl88% people e are not are not insinsureured d witwith h BhaBharti Axarti Axa insurance and 12% people are
10.
10. What is reason for insuring with Bharti Axa?What is reason for insuring with Bharti Axa?
66 77 %% 33 33 %% 00 %% 22 00 %% 44 00 %% 66 00 %% 88 00 %% G G o o d wo o d w i lill o f l o f t h et h e c o m p a n y c o m p a n y G G o o d r e t u ro o d r e t u rn o nn o n i n v e s t m e n t i n v e s t m e n t G G o o d w i l l o o d w i l l o f o f c o m p a n y c o m p a n y G G o o d r e t u ro o d r e t u rnn i n v e s t m e n t i n v e s t m e n t INTERPRETATION INTERPRETATION
The above graph suggest that 67% people considered the good will of the The above graph suggest that 67% people considered the good will of the company and 33% people considered the
CONCLUSION CONCLUSION
1.
1. The insurance holders are satisfied withThe insurance holders are satisfied with Bharti AxaBharti Axa Insurance.Insurance.
2.
2. The customer said theThe customer said the Bharti AxaBharti Axa is more successful in long is more successful in long run.run.
3.
3. The customers are not well known aboutThe customers are not well known about Bharti AxaBharti Axa Insurance inInsurance in
comparison to it
RECOMMENDATIONS RECOMMENDATIONS
The company is having second position in private insurance sector so its The company is having second position in private insurance sector so its main motive is to become number one insurance company the company main motive is to become number one insurance company the company will reach to its
will reach to its motive by following measures-motive by following measures-
•
• Company should increase its advertisement so the customers awareCompany should increase its advertisement so the customers aware
about the company. about the company.
•
• To open the branch office of To open the branch office of Bharti AxaBharti Axa Insurance to cover all theInsurance to cover all the
customer. customer.
•
• More schemes should offered by the cMore schemes should offered by the company to customer.ompany to customer.
•
REFERENCES REFERENCES
Books: Books:
•
• KotKotlerler, , PhiPhillillip, p, (20(2006)06), , “M“Markarketieting ng ManManageagemenment”, t”, 1212thth Edition,Edition,
Pearson Education,
Pearson Education, Singapore.Singapore.
•
• Sharma, D.D., (1995), “Marketing Research”, 3Sharma, D.D., (1995), “Marketing Research”, 3rdrd Edition, SultanEdition, Sultan
Chand & Sons, New Delhi. Chand & Sons, New Delhi.
•
• Kothari C.R. (1990), “Research Methodology”, Wishwa Prakashan,Kothari C.R. (1990), “Research Methodology”, Wishwa Prakashan,
PP. 72-83. Partner
PP. 72-83. Partner ChlorophyChlorophyll Brand ll Brand CommunicatioCommunicationsns
Websites: Websites:
•
QUESTIONNAIRE QUESTIONNAIRE QUESTIONNAIRE
QUESTIONNAIRE
Question-1
Question-1:: Out of the following, you have an insurance policy of (put tick Out of the following, you have an insurance policy of (put tick mark)
mark) 1
1) ) LLIIC C [ [ ] ] 33) ) HHDDFFC C SSttaannddaarrd d LLiiffe e [ [ ] ] 33) ) IICCIICCI I PPRRU U [ [ ]] 4)
4) Bajaj Bajaj Allianz Allianz [ [ ] ] 5) Bharti 5) Bharti Axa Axa [ [ ] ] 6) 6) No No Policy Policy [ [ ]]
Question2:
Question2: Which Which Birla Birla Sun Sun Life Life Scheme Scheme does does you you have?have? ((aa) ) LLiiffee ((bb) ) RReettiirreemmeenntt ((cc) ) HHeeaalltthh
Question-3:
Question-3: Are you satisfied with the Insurance plan you have?Are you satisfied with the Insurance plan you have? ((aa) ) YYeess ((bb) ) NNoo
Question-4:
Question-4: Are you satisfied with the services provided by the companyAre you satisfied with the services provided by the company regarding new plans and schemes?
regarding new plans and schemes? ((aa) ) YYeess ((bb) ) NNoo
Question-5:
Question-5: Are you interested to make more investments in Birla Sun Life ?Are you interested to make more investments in Birla Sun Life ? ((aa) ) YYeess ((bb) ) NNoo
Question-6
Question-6 :: What do you look for, while opting for a life insurance policy?What do you look for, while opting for a life insurance policy? 1)
1) Income Income security security 2) 2) Tax Tax savingssavings 3)
3) Old Old age age benefits benefits 4) 4) SavingsSavings
Question-7
Question-7 :: At any point of policy period, have you ever claimed your At any point of policy period, have you ever claimed your policy?
policy? 1)
Question-8
Question-8:: Do you think Do you think Insurance Insurance is super is super is is to othto other forms er forms of of saving?
saving? 1)
1) Yes Yes 2) 2) NoNo
Question-9
Question-9:: Have you ever insured withHave you ever insured with Bharti AxaBharti Axa Insurance?Insurance? 1)
1) Yes Yes 2) 2) NoNo
Question-10:
Question-10: What is reason for insuring withWhat is reason for insuring with Bharti AxaBharti Axa?? 1)