University of Alberta School of Business
Department of Marketing, Business Economics and Law
Mark 442, A1 – Seminar In International Marketing Fall Term 2003
Instructor: Jim Swaffield MBA Course Syllabus
Class Location: Business Building, Room 1-05 Class Times: 3:00 p.m. – 3:50 p.m.
Class Days: Monday, Wednesday, Friday
Course Duration: September 4th through December 2nd, 2003 Office: 9007 HUB Mall, (across from La Pasta restaurant)
Office Hours: Monday, Wednesday and Friday 11:00 – 12:00 p.m. (or by appointment) Office Phone: 492-6935
E-mail: [email protected]
Website: http://courses.bus.ualberta.ca/Mark442-swaffield
Required Reading Material: : Course Package (available at Book Store)
Method of Evaluation:
1. Country Segmentation Group Assignment 20% (Due October 10, 2003)
2. Midterm Exam 25% (October 17, 2003)
3. International Marketing Plan Group Project* 30% (Due December 3, 2003)
4. Final Exam 25%
Important Notes:
1. The international marketing plans are due on Wednesday, December 3, 2003 at the beginning of class. Assignments received 15 minutes after the start of class are considered late and will be assessed a late penalty of 10%. Late assignments will be penalized 10% per day.
2. The mark you personally receive for this project is relative to the quantity, quality, and timeliness of your contribution to the project. Your peers will also evaluate you based on attitude, cooperation and attendance at group meetings.
This means if you contribute less to the project than other group members (as assessed through a peer evaluation), you will receive less than the grade assigned to the project. For example, if the assignment receives a grade of 80% and your fellow group members assessed your relative contribution to be 70%, then your grade for the assignment will be calculated as follows: 80% X 70% = 56%. Thus, based on your contribution to the project you would receive a grade of D (50%-57%).
If a student feels the peer group evaluations do not accurately reflect their contribution to the project, they will be asked to provide the instructor with:
(i) a copy of the final project,
(ii) original copies of the work you have done,
(ii) a written statement of how you contributed to the project.
(iii) a copy of your groups meeting minutes, (iv) a schedule of attendance at group meetings.
*Important note: If any of the above items are not provided, you will not be granted a peer evaluation grade appeal.
3. The development of an international marketing plan is a collaborative effort that involves the input of many people. Meeting agendas and minutes are an integral part of the planning process.
These administrative tools help groups develop and maintain focus, and record critical decisions.
It is strongly recommended that your group run your meetings like a real business meeting and use agendas and minutes. A package that outlines the process for setting agendas and recording minutes has been prepared for your reference.
You will not be given a grade for taking minutes. However, as minutes are a mandatory requirement of the appeal process, it is in your best interest to take them.
Absences From Examinations:
Absences from exams can be excused ONLY on the basis of illness accompanied by a Medical Statement or, a family emergency/distress.
Your treating physician should complete the Medical Statement form. The Medical Statement form can be downloaded from the following website:
http://www.registrar.ualberta.ca/files/Medical.pdf
For a midterm exam your medical statement form must be presented to your instructor within two working days following the missed exam. For final exams your medical statement form must be presented to the Undergraduate Office within two working days following the missed exam.
If an absence from an exam is deemed to be excusable, the student will have an
opportunity to make up for lost grades by writing an academic research paper on a topic selected by the instructor. The length of this paper will be 2500 words for a missed midterm exam and 3000 words for a missed final exam. This research paper must be submitted within two weeks of the missed exam. No make-up exams will be given.
COURSE SCHEDULE:
Date Topic
September 3 Class Introduction and Overview September 5 Introduction to International Marketing
September 8 Project group establishment, product selection,
country selection and development of presentation schedules September 10 Canadian Institutions that Promote International Trade September 12 Canadian Institutions that Promote International Trade September 15 Review of Fundamental Marketing Principles
September 17 Review of Fundamental Marketing Principles September 19 Global Strategic Planning
September 22 Global Strategic Planning
September 24 Cultural Considerations When Conducting International Marketing Research
Guest speaker: Janet Williamson
September 26 Assessing the Political and Legal Environment September 29 Assessing the Political and Legal Environment
October 1 Understanding and Assessing the Cultural Environment October 3 Understanding and Assessing the Cultural Environment October 6 Buyer Payment Methods and Payment Risk Reduction October 8 Buyer Payment Methods and Payment Risk reduction October 10 Market Entry Strategies
October 13 Thanks Giving Day – No Class October 15 Market Entry Strategies October 17 Midterm Exam
(Material covered up to and including Understanding and Assessing the
Cultural Environment.
October 20 Product Management
October 22 Product Management October 24 Export Pricing Strategies October 27 Export Pricing Strategies October 29 Export Documentation
October 31 Transportation and Distribution November 3 Transportation and Distribution November 5 Global Promotional Strategies November 7 Global Promotional Strategies November 10 Global Promotional Strategies
November 12 Fall Term Class Break – Class Cancelled November 14 International Selling and Sales Management November 17 Presentations
November 19 Presentations November 21 Presentations November 24 Presentations November 26 Presentations November 28 Presentations December 1 Presentations December 3 Last day of classes
Course Review
International Marketing Plans due.