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Análisis de las dimensiones cualitativas que determinan la preferencia de marca importada para el consumo de cerveza en la ciudad de Latacunga, año 2015

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Figure

Figura 1. Precios de Bebidas Alcohólicas Nacionales Elaborado por: Javier Ayala Gómez
Figura 2. Precios de Bebidas Alcohólicas Importadas Elaborado por: Javier Ayala Gómez
Tabla 2. Primera opción de compra Fuente: Encuesta directa Elaborado por: Javier Ayala Gómez
Tabla 3. Fidelidad de marca Fuente: Encuesta directa Elaborado por: Javier Ayala Gómez
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