Advertising and translation: cultural adaptation, transcreation and transference in the global marketplace

 The expansionary monetary policy measures have had a negative impact on net interest margins both via the reduction in interest rates and –less powerfully- the flattening of the

Jointly estimate this entry game with several outcome equations (fees/rates, credit limits) for bank accounts, credit cards and lines of credit. Use simulation methods to

The General Directorate of Traffic (GDT) has used humour in different advertising campaigns throughout its history as a tool for the semantic construction of

In the “big picture” perspective of the recent years that we have described in Brazil, Spain, Portugal and Puerto Rico there are some similarities and important differences,

This paper describes the presence of alcohol in the public space, assessing establishments that offer it, its advertising, and signs of consumption, as factors that may influence

In order to understand the importance of the brief in transcreation (if we consider this practice as a service comparable to advertising and marketing

Comparing Spanish and Japanese against the English language we found that both languages have fewer vowel and consonant sounds than in English. In the case of

The aim of this study is to carry out the process of translation and adaptation to Spanish of the locus of control in sport’s scale for children (Tsai and Hsieh, 2015) and to