Management and Organisation Studies

Texto completo






English Level 8

Rio de Janeiro 2016 Olympic Games

Diversity and Inclusion at the Olympic

















2016 O




1) Look at the following logo. What do you think it represents?

2) What do you think the main functions of the International Olympic Committee are? Take into account the following verbs and noun phrases to express your ideas:

3) Read the following information taken from the official website of the International Olympic Committee, and check your predictions


Acting as a catalyst for collaboration between all parties of the Olympic family, from the National Olympic Committees (NOCs), the International Sports Federations (IFs), the athletes, the Organising Committees for the Olympic Games (OCOGs), to the TOP partners, broadcast partners and United Nations agencies, the International Olympic Committee (IOC) shepherds success through a wide range of programmes and projects. On this basis it ensures the regular


 promote  decide  fight against

 ensure  support

 encourage  oppose

 celebration of the games  host city

 olympism

 organisation and development of sports competitions

 discrimination in sports

 participation of women in sports  drugs in sport

 measures protecting the health of athletes

 political/commercial abuse of sport


celebration of the Olympic Games, supports all affiliated member organisations of the Olympic Movement and strongly encourages, by appropriate means, the promotion of the Olympic values.

In detail the role of the IOC, according to the Olympic Charter, is:

 To encourage and support the promotion of ethics in sport as well as education of youth through sport and to dedicate its efforts to ensuring that, in sport, the spirit of fair play prevails and violence is banned;

 To encourage and support the organisation, development and coordination of sport and sports competitions;

 To ensure the regular celebration of the Olympic Games;

 To cooperate with the competent public or private organisations and authorities in the endeavour to place sport at the service of humanity and thereby to promote peace;

 To take action in order tostrengthen the unity and to protect the independence of the Olympic Movement;

 To act against any form of discrimination affecting the Olympic Movement;

 To encourage and support the promotion of women in sport at all levels and in all structures with a view to implementing the principle of equality of men and women;

 To lead the fight against doping in sport;

 To encourage and support measures protecting the health of athletes;

 To oppose any political or commercial abuse of sport and athletes;

 To encourage and support the efforts of sports organisations and public authorities to provide for the social and professional future of athletes;

 To encourage and support the development of sport for all;

 To encourage and support a responsible concern for environmental issues, to promote sustainable development in sport and to require that the Olympic Games are held accordingly;

 To promote a positive legacy from the Olympic Games to the host cities and host countries;

 To encourage and support initiatives blending sport with culture and education;

 To encourage and support the activities of the International Olympic Academy (IOA) and other institutions which dedicate themselves to Olympic education.

4) What do you think the following words and phrases (in bold in the text) mean? Place them under the correct heading, and match them with their correct definition.

strengthen – sustainable development – shepherd – in order to – ban – concern – blend – host city – endeavour – lead – thereby – accordingly
















3. (n. phr.) Progress that meets the needs of the present without compromising the ability of future generations to meet their own needs

4. (v) To say that something must not be done, seen, used (= prohibit) 5. (adv) In a way that is appropriate to the particular circumstances 6. (Connector /linking word) For the purpose of doing something

7. (n. phr.) A city that provides the necessary space, equipment etc for a special event 8. (v) To combine different things in a way that produces an effective or pleasant result 9. (v) To conduct; to be in charge of

10. (n) To make something stronger

11. (connector/linking word) As a result of something mentioned previously.

12. (n) A feeling of being interested in and caring about a person, thing, or situation.

_______________________ _______________________

You will read sections of a report of the 2016 Evaluation Commission, which is in charge of assessing different aspects of the Candidate Cities for the Olympic Games.

Before you read, think about the following:

a. Do you know which other three cities, apart from Rio de Janeiro, were candidates for the 2016 Olympic Games? Scan the first paragraph and check your guesses. What happened with Prague, Baku, and Doha?

While you read the text, answer the following:

b. How does the IOC help candidate cities?



The IOC Evaluation Commission (the Commission) for the Games of the XXXI Olympiad in 2016 is pleased to present the results of its evaluation of the four Candidate Cities for the 2016 Olympic Games: Chicago, Tokyo, Rio de Janeiro and Madrid. Seven cities initially submitted applications to host the 2016 Olympic Games: the four Candidate Cities listed above, as well as Prague (Czech Republic), Baku (Azerbaijan) and Doha (Qatar). At its meeting on 4 June 2008 and on the basis of an assessment carried out by a Working Group, the IOC Executive Board selected Chicago, Tokyo, Rio de Janeiro and Madrid as Candidate Cities.

The 2016 Candidate Cities have been able to benefit from services that the IOC constantly strives to improve. These included a seminar dedicated to the Applicant Cities, participation in the Beijing Olympic Games Observer Programme and the Official Debrief of the Beijing Games, briefings on specific topics and access to the IOC’s Olympic Games Knowledge Management Programme.

The knowledge and expertise made available by the IOC to the cities is reflected in the projects put forward by the 2016 Candidate Cities which are all of an extremely high level and demonstrate detailed planning and comprehensive strategies in technical and operational matters, as well as many other areas including sustainability, the environment, accessibility and integrated city development. It has been clearly demonstrated that investments in Olympic bids will generate

positive legacies irrespective of whether a city is awarded the 2016 Games.

The quality of the Candidature Files and the presentations made during the visits greatly assisted the Commission in assessing each city’s proposal and preparing this report. During the visits, the Commission was very pleased to meet with the IOC members in the respective countries and with many Olympians and Paralympians. The presence and support of representatives of the highest levels of government and the private sector demonstrate the importance of the Games on a regional and national level and underline that, even in the context of the current global economic climate, organising the Olympic and Paralympic Games represents a catalyst for change and an opportunity for social, economic and environmental development. The Commission’s task is to prepare a technical report to assist the IOC members in the important decision of electing the 2016 Host City by verifying the information provided in the Candidature File and determining whether the plans proposed are feasible.


This report reflects the unanimous opinion of the Commission and has been signed by its members. It takes into consideration all information received up until the end of the visit to each respective city.

After you have read the text,


You will now read extracts of the assessment of Rio de Janeiro, made by the Commission.

Before you read, answer:

1. What aspects do you think were taken into account when assessing Rio?

2. Look at the word ‘budget’ in the following sentence, and choose its correct definition. To what words correspond the remaining definitions? How do you say them in your language?

‘Rio de Janeiro proposes a balanced OCOG budget, with revenue and expenditure at approximately USD 2.82 billion’

a. The extra money that you must pay back when you borrow money.

b. The amount of money that is given to someone with a promise that it will be paid back.

c. The money that is available to an organization or person, or a plan of how it will be spent.

d. The fixed amount of money that is paid by an employer to an employee.

While you read, put the headings and subheadings in the chart in their correct place. One has already been done for



1A. Plans and actions

Rio de Janeiro would develop an innovative Sustainability Management Plan (SMP) for a 2016 Games, integrating economic, environmental and social elements into its “Green Games for a Blue Planet” vision. It would be closely connected to the comprehensive set of long-term programmes being implemented by the Rio City Government, supported by the State and Federal Governments.

A feature of Rio’s plans is the cleaning and regeneration of Rio’s waterways and lakes through government projects for major new water treatment and sewerage works and education campaigns.

Other Games legacies would include the reforestation of areas of the city; improved air quality standards and public transport systems; and pilot projects, including green construction technologies and materials and research projects at the Olympic Training Centre.

The SMP includes measures on renewable energy and energy conservation, including solar heating and cells and clean fuel transport, a carbon-neutral Games and green building and procurement guidelines.

There would also be a Games project to financially assist disadvantaged communities through solid waste recycling programmes, reforestation schemes (with three million trees being planted) and use of carbon credit market revenues. 100% of solid waste from the Games would be processed and recycled, with direct benefits to local communities through their direct involvement.

A comprehensive impact minimisation plan has been put in place for each Games zone, and for non-competition venues and interconnecting infrastructure.

Sports experience


Air and water quality Plans and actions

Sports concept Additional comments Non-OCOG budget Venue construction status


Financial guarantees


Rio has a high level of clean energy production and use, with most electricity coming from renewable sources, most small vehicles running on ethanol, and all taxis in Rio running on natural gas. This has major benefits for air quality and in reducing carbon emissions.

With many Games-related environmental programmes linked to wider government actions, efficient delivery of these programmes would rely on close cooperation and clear delineation of roles and responsibilities between the three levels of government, the OCOG, and the proposed Olympic Development Authority and its special-purpose agency the Olympic Sustainability Division.

Brazil has signed the Kyoto Protocol.


Air quality is within World Health Organisation (WHO) guideline values, with the exception of some PM (Particulate Matter) levels in the air in some areas of the city. Rio 2016 informed the Commission it was confident that before 2016, through policies requiring cleaner fuel, the levels would meet WHO guideline values.

Drinking water meets WHO standards.



Rio de Janeiro proposes a balanced OCOG budget, with revenue and expenditure at approximately USD 2.82 billion. In accordance with IOC guidelines, no capital investment is included in the OCOG budget.

The IOC contribution and TOP sponsorship income represent 31% of Rio de Janeiro’s total revenue.

The domestic sponsorship programme for the Olympic and Paralympic Games is expected to total USD 570 million (20% of revenue).

Ticket sales and licensing revenues total USD 406 million (14.4% of revenue) while donations amount to USD 30 million or 1.1% of revenue.

To meet the promise of affordable tickets and to relieve the pressure on the marketing programme, public authorities have decided to contribute USD 692 million to the OCOG budget (25%) in the form of subsidies. These

subsidies, which would generate a positive cash flow, could vary to balance the budget between the expected revenues and expenditures. […]


The non-OCOG capital investment budget amounts to USD 11.1 billion […]

Government officials and Rio 2016 emphasised that hosting the 2016 Games would accelerate the transformation of the city and that the Games would benefit from major infrastructure investments already planned for the longterm development of Rio and the staging of the 2014 FIFA World Cup. The federal, state and city governments have guaranteed the financing and delivery of the above-mentioned infra-structure, under the ultimate responsibility of the Federal Government.

The non-OCOG operations budget items have been identified and a commitment delivered that these would be provided by the respective government agencies or institutions.


The federal, state and city governments have guaranteed to provide all security, medical, customs and immigration services and other government-related services at no cost to the OCOG, in accordance with their jurisdictional responsibilities. In addition, the three levels of government would also provide publicly owned venues free of charge to the OCOG.



Although the OCOG budget does not carry any capital cost, USD 685 million (representing 24% of expenditure) would be necessary to deliver temporary venue constructions, overlay and operations, including the costs for the management of the villages for the media and technical officials (over 25,000 people).

The budget has been well prepared with a great amount of detail. Assumptions are well supported and documented.

The Commission is confident that the growing Brazilian economy would be able to support the necessary infrastructure development needed for the delivery of the 2016 Games.

The OCOG budget seems reasonable and achievable.



The Games concept is based on the use of the 2007 Pan-American Games venues, with venues in each of the city’s four major zones and development areas. This takes into account the city’s topography and growth plans and reinforces the concept of bringing the Games to the whole community. Many projects in the city’s development plan would be accelerated for a 2016 Olympic Games.

The plan involves several key criteria, including technical excellence; using existing venues and transport infrastructure, with sports or disciplines sharing venues where possible; ensuring legacy and sustainability for new venues; and showcasing the beauty of the city.

Fourteen competition venues would be within 10 minutes of the Olympic Village and seven venues within 10 to 20 minutes. The Olympic Park would be within 5 minutes of the Olympic Village. All venues would be within 50 minutes of the Olympic Village.

The four venue zones are: the Barra Zone (14 venues), the Copacabana Zone (4 venues), the Maracanã Zone (4 venues) and the De odoro Zone (7 venues).

The heart of the Rio 2016 project is the Barra Zone where nearly 50% of athletes would compete and includes the 90 hectare Olympic Park with ten Olympic venues. There are three existing venues: Rio Olympic Arena and Maria Lenk Aquatic Centre, built for the Pan-American Games, as well as the velodrome which would be extensively upgraded to Olympic standard. In addition, by adapting and expanding permanent facilities at the Olympic Training Centre, Rio 2016 would provide a further 6 venues and one temporary venue for hockey.

To construct the Olympic Park, approximately 300 families that Rio 2016 stated were living in illegal settlements, would be relocated.

The João Havelange Stadium would host athletics, and the 90,000 seat Maracanã Stadium the Opening and Closing Ceremonies and the football finals. Both these stadia exist. The plan to provide separate venues for ceremonies and athletics would remove the challenge of having to make a very quick transition from the Opening Ceremony to athletics.

All four zones would be connected by a high performance transport ring, with a metro, suburban rail, bus rapid transit system and an Olympic lane network.

The only venues outside Rio de Janeiro are the football venues in the co-host cities of Brasilia, Belo Horizonte, Salvador and São Paulo.

There would be 29 conveniently located training venues (27 existing, 1 new and 1 temporary) with less than 15 minutes travel time from the Olympic Village for 68% of athletes.


There would be 33 venues; 10 existing with no permanent work required; 8 existing with permanent work required; 7 planned and to be built irrespective of the Games; 2 new permanent additional venues to be built only if Rio de Janeiro were awarded the Olympic Games; and 6 temporary venues. The João Havelange Stadium (athletics) would be permanently expanded from 45,000 to 60,000 spectators.


There are strong sports legacy benefits for Brazil based on the following initiatives: athlete scholarships, Olympic Training Centre scholarships, new training facilities and national technical officials’ training. There would also be innovative youth-oriented legacy projects at the X Park (new venues for mountain bike, BMX and canoe kayak-slalom).


In the past decade, Rio de Janeiro has organised international events for 18 out of the 26 Olympic summer sports, and Brazil 22.


After you have read the text, carry out the following activity.

Key Word Transformation: In each pair, re-write the second sentence using the word in bold so that it has the same meaning as the first sentence. You can modify punctuation, but you cannot change the word given in any way. You have to use between 2 and 5 words in each gap.

e.g. A. Rio has a high level of clean energy production.


B. The level of ____________________________ in Rio.

1. A. Rio de Janeiro would develop an innovative Sustainability Management Plan. be

B. An innovative Sustainability Management Plan ___________________________________ by Rio de Janeiro

2. A. 100% of solid waste would be processed and recycled, with direct benefits to local communities order

B. In ___________________________________ communities, 100% of solid waste would be processed and recycled.

3. A. Through policies requiring cleaner fuel, the levels of PM would meet WHO guideline values. lead to

B. Policies requiring ___________________________________ appropriate levels of PM.

4. A. Before 2016 the levels of PM would meet WHO guideline values. met

B. The levels of PM ___________________________________ WHO guideline values by 2016.

5. A. Air quality is within WHO guideline values, with the exception of some PM levels in the air in some cities. although

B. There are some PM levels in the air in some ___________________________________ within WHO guideline values.

6. A. Authorities have decided to contribute USD 692 million to meet the promise of affordable tickets. so that

B. There will be a contribution of USD 692 million ___________________________________ affordable tickets is met.

7. A. Authorities have decided to contribute USD 692 million to meet the promise of affordable tickets. endeavour

B. In ___________________________________ promise of affordable tickets, authorities have decided to contribute USD 692 million.

8. A. The city and the Games would benefit from major infrastructure investments already planned. been

B. Major infrastructure investments ___________________________________ to benefit the city and the Games.

9. A. The three levels of government would provide publicly owned venues free of charge to the OCOG. spend


B. The OCOG ___________________________________ any money in publicly owned venues.

10. A. Fourteen competition venues would be within 10 minutes of the Olympic Village. take

B. From the Olympic Village, it ________________________________ to arrive to fourteen competition venues.

11. A. The only venues outside Rio de Janeiro are the football venues in the co-host cities which

B. The football ___________________________________ co-host cities, are the only ones outside Rio.

12. A. There would be 2 new permanent additional venues to be built only if Rio de Janeiro were awarded the Olympic Games.


B. Two additional venues will be ________________________________________ awarded the Olympic Games.

13. A. In the past decade, Rio de Janeiro has organised international events by

B. International events ______________________________________ in the past decade.

_______________________ _______________________

















2016 O




As a Host City, Rio has had both, successes and failures.

1. Go over the headings and subheadings of the report and tell your classmates if you know about something related to those topics that has gone wrong.










You will read another section of the report on Sustainability in Rio 2016 from 2014. Briefly, define the core idea in Section 1 of the text (write no more than 80 words)

BEFORE YOU READ the text, discuss the following as a whole group:

a. Do you think organizing such an event as the Olympic and Paralympic Games can provide a country with many job opportunities? If so,how and why?

b. Read the first two paragraphs and explain what you think the main purpose of a Diversity and Inclusion Manifesto should be.

WHILE YOU READ the text, prepare a chart to accompany the double columned text below. Use the figures and the words in italics as categories. (Imagine you are preparing a Powerpoint presentation: the chart must be your visual support).

Paid workforce Internship










Our aim is to deliver the Games to everyone, broadening the chances of participation in the activities and opportunities that Rio 2016 offers. Diversity and inclusion are integral parts of the way we manage our workforce, but they are also

included in our relations with suppliers.










As of December 2013, our total paid workforce was 589

–46 per cent were women, and 54 per cent were men. Of the seven executive team positions (CEO and six executive directors), one was occupied by a woman (17 per cent). Of the 180-employee senior management personnel (manager level and above), 69 were women (38 per cent), and 140 were staff hired from Brazil (80 per cent). In December 2012, 16 of the 369 employees were people with an impairment (four per cent). In December 2013, the total changed to 23 out of 589 (four per cent). As for the Internship Programme, one of the 29 interns was a person with an impairment (three per cent). Rio 2016 works actively to avoid any kind of prejudice and to practise equality and respect, regardless of age, race, disability, sexuality, gender, gender identity or belief.

During the reporting period, Rio 2016 did not register any discrimination incident of any nature (race, sex, colour, religion, political opinion, nationality, social origin). Senior management is responsible for promoting a corporate culture of integrity and inclusion, as well as

creating a diversity-friendly working environment. All hiring managers are asked to voluntarily commit to delivering to Rio 2016 a legacy of inclusion, and to recruit a workforce that shows the diversity of the Brazilian population.

Opportunity equality is a principle adopted throughout workforce management activities, with the aim of creating an inclusive environment. Affirmative actions are taken in specific contexts, taking into consideration the history of social inequality in Brazil. The remuneration policy adopted by Rio 2016 aims to keep a balance between ensuring fairness (equality of remuneration, along with equal levels of responsibilities/duties) and external competitiveness (regarding the job market). Work experience is taken into consideration for remuneration decision-making purposes. There is no differentiation based on personal characteristics such as gender and age. Rio 2016 executives do not receive any performance bonuses above remuneration (salary + benefits).


1) Match the words in bold with their correct meaning according to the context.

a. similarity a. an opinion made beforehand

blend prejudice

b. combination b. damage

a. mental or physical weakness a. to attract new members

impairment recruit

b. injury b. join

a. apprentice; trainee a. freedom

intern fairness

b. employee b. free from injustice

2) Why do you think that such an important focus on diversity and inclusion didn’t use to exist in the past? Explain your ideas in at least two sentences, using different modals of deduction in the past and providing some facts to support your speculations. You can use the words and phrases provided below.

Disabled people – discrimination – policies – prejudice – respect – disabled employees – inclusion –


E.g.: Disabled people were seen as a burden for society in the past, so the IOC must have thought that

they would bring problems to them.

1. _______________________________________________________________________________________________ _______________________________________________________________________________________________

2. _______________________________________________________________________________________________ _______________________________________________________________________________________________

_______________________ _______________________







PART 1: You will read another section of the report on Sustainability in Rio 2016 from 2014.







the text, comment on the following ideas:


“Volunteering” can mean something different for different people. What does it mean to you? Explain

briefly, say if you agree or not with your classmates’ points of view, and explain why.


In your opinion, who benefits from a Volunteer Programme? Account for your answer.







the text, answer the following question:


According to the Report,

who will benefit from the Rio 2016 Volunteer Programme? How?



very traditional feature at the Olympic and Paralympic Games, volunteering has been gaining strength with each edition of the event. The Rio 2016 Volunteer Programme has a single characteristic, a focus on giving participants an unforgettable experience, filled with unique and memorable moments. For Brazil, the programme will be an opportunity to strengthen the culture of volunteering and spread the Olympic and

Paralympic values. It will also advance the volunteers’ personal and professional development and the exchange of knowledge and experiences among the Rio 2016 team.

Diversity and inclusion are in the vein of Rio 2016’s deliveries, and the volunteer programme cannot be

left out. The programme was designed considering all people, of all ages, with or without impairment, from anywhere in the world. To be a volunteer for the Games, it is necessary to:


• Be 18 years old by May 2016

• Be willing to volunteer for at least 10 days in the Olympic and/or Paralympic Games • Be educated to elementary level

• Be available for the selection process and training

Scheduled to be released in August 2014, the Rio 2016 Volunteer Programme will have a five-step selection process, including application, language test, values assessment, group dynamics and training. The candidate will go through a two-year engagement journey, during which he/she will have the opportunity to better understand the event and their role in it.

To provide all participants with a very special experience, Rio 2016 has been working, for the last three years, to form partnerships with several national and international institutions in various fields of work, such as health, education, sport, languages and many more. The preparation for the Volunteer Programme also includes the implementation of the Pioneers Volunteers Programme. Planned to start in the first half of 2014, the programme's goal is to spread the theme of volunteering throughout society and enable interaction between the Rio 2016 team and the volunteers, who will be the main part of our workforce for the Games.

AFTER YOU HAVE READ the text, discuss the following questions:

1. What do you know about the Volunteer Programmes at UMET? Go to the office of the Department of Community Development and ask for information about them.

2. Have your ever volunteered in any of them? Would you like to? Why (not)?

3. Think about three questions you would ask someone who has participated in one of these programmes at UMET, and write them down. Check, with the help of your teacher, for correct language and grammar.


PART 2: You will watch a video about a volunteer in Rio 2016.

BEFORE YOU WATCHthe video, discuss: Would you have liked to volunteer for Rio 2016? How do you think the experience must have been like? Why? Account for your answer.

WHILE YOU WATCH the video,extract what you consider to be the 3 most interesting pieces of information to report back to the class. Then, compare the answers. Did you all agree on the same issues?

a. Why did Abraao Paiva decide to become a volunteer?

b. How do you think he feels today about what he has done?

c. The following figures are mentioned in the video. What's the antecedent? What do they refer to?

3: ………..…. 50.000: ……….

2: ………... 151: ……….……….

1 and 1/2: ………. 38: ………

2: ………...

Rio 2016: Volunteers provide crucial support during games, Anelise Borges reports

AFTER YOU HAVE WATCHED the video, go back to the selection process described in the text above and make

deductions about what the steps in Abraham’s selection must/could have been. Include at least four. You can check online for the usual processes to recruit and select volunteers.




The UMET Department of Community Development is considering relaunching one of its past

volunteer programmes, and, as a student, you have been asked to assess the strengths and

weaknesses the programme had when it was first carried out.


Write your

assessment report

focusing on two or three aspects of the programme (for example: its

promotion in the University and the community, the students’ and general community’s participation,

the time commitement required for volunteering, the skills required to participate, the programme’s

impact on physical and/or emotional health of volunteers, the value that others place on the project,

etc. You may wish to talk to one of the programme managers to ask him/her for more information.


Follow the guidelines and useful language provided in the Appendix, and remember to include

subheadings in the report to make it clear and easy to read.



Your assessment report was well-received in the Department, so now you have been asked to suggest

concrete ways in which the programme’s weaknesses could be overcome, and ways in which its

strengths could be further exploited.


Write your

proposal report

, following the guidelines and useful language provided in the Appendix.

Remember to include subheadings in the report to make it clear and easy to read.


(Written Assignment 2 Extension)

Part 1:

The UMET Department of Community Development has pre-approved the inclusion of the changes

you suggested, and now wants you to extend on the information you have included in the report. Take the

two or three most appealing suggestions you gave in it, and prepare a Power Point Presentation to present

your ideas to the Department. Remember you have to be persuasive and enthusiastic about it, and be

prepared to answer the Department questions.

Part 2:

Now you are one of the members of the Department attending the presentation. As the presenter

expands on his/her suggestions, write down at least two questions you will ask him/her at the end of the

presentation. Remember you have to think as a member of the Department, thus taking into account not

only the practicality of the suggestions, but also their impact on the Department.