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Food Advertising and Prevention of Childhood Obesity in Spain: Analysis of the Nutritional Value of the Products and Discursive Strategies Used in the Ads Most Viewed by Children from 2016 to 2018

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Academic year: 2020

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Figure

Table 1. Nutri-score classification of the 100 foods campaigns most viewed by children by year.
Table 2. Classification of the ads by semantic field.
Table 3. Presence of popular characters in the analysed campaigns.

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