DESIGN JORNALÍSTICO MULTIPLATAFORMA EM ZERO HORA IMPRESSO E WEBJORNAL

Texto completo

(1)DESIGN JORNALÍSTICO MULTIPLATAFORMA EM ZERO HORA IMPRESSO E WEBJORNAL. Alexia Silva 1 Maria Isabel Ramos 2 Vivian Belochio 3 Nathália Lopes da Silva 4. Resumo: O presente trabalho trata sobre as transformações constatadas nos elementos jornalísticos e visuais que compõem o jornal impresso Zero Hora e sua representação como webjornal em GaúchaZH. Compreendemos que pode estar ocorrendo a potencialização dos elementos tradicionais desse tipo de design em plataformas digitais, como webjornais, jornais no smartphone e no tablet. Compreende-se que as características peculiares das tecnologias, dos suportes e das interfaces utilizadas para a disponibilização de notícias em redes oportunizam modos diversificados de desenvolvimento e de acesso aos conteúdos noticiosos. Os processos de interação são potencializados, viabilizando diferentes tipos de trocas. Os procedimentos metodológicos aplicados na fase inicial desta pesquisa incluem a observação exploratória da capa do jornal Zero Hora e da página inicial do webjornal GaúchaZH. As categorias de análise estão elencadas em três eixos: elementos tradicionais, que tratam sobre padrões identificados no jornal impresso, elementos híbridos, que referem-se à mistura de componentes tradicionais do impresso e de transformações visuais e jornalísticas características da Web e, por fim, os elementos exclusivos, que são próprios da Web. A partir dessa definição, foi realizada a análise das produções, visando à identificação dos componentes visuais e jornalísticos em destaque. O objetivo central dessa fase pesquisa gira em torno da análise dos elementos jornalísticos visuais que compõem o jornal impresso Zero Hora e o webjornal GaúchaZH, com o intuito de observar e identificar divergências e semelhanças que apontem transformações no seu design jornalístico e, portanto, em parte dos processos produtivos da franquia analisada.. Palavras-chave: design jornalistico; multiplataforma; jornalismo; zero hora.

(2) Modalidade de Participação: Iniciação Científica. DESIGN JORNALÍSTICO MULTIPLATAFORMA EM ZERO HORA IMPRESSO E WEBJORNAL 1 Aluno de graduação. [email protected]. Autor principal 2 Aluno de graduação em Comunicação Social - Jornalismo, na UNIPAMPA. [email protected]. Co-autor 3 Docente. [email protected]. Orientador 4 Jornalista e mestranda no Programa de Pós-graduação em Comunicação e Indústria Criativa na UNIPAMPA.. [email protected]. Co-orientador Anais do 10º SALÃO INTERNACIONAL DE ENSINO, PESQUISA E EXTENSÃO - SIEPE Universidade Federal do Pampa | Santana do Livramento, 6 a 8 de novembro de 2018.

(3) '(6,*1 -251$/Ë67,&2 08/7,3/$7$)250$ (0 =(52 +25$ 5()/(;®(6 62%5( $6 (675$7e*,$6 '$ )5$148,$ -251$/Ë67,&$ 12 -251$/ ,035(662 ( 12 :(%-251$/ ,1752'8d-2 2 SUHVHQWH WUDEDOKR WUDWD VREUH DV WUDQVIRUPDo}HV FRQVWDWDGDV QRV HOHPHQWRV MRUQDOtVWLFRV H YLVXDLV TXH FRPS}HP R MRUQDO LPSUHVVR =HUR +RUD H VXD UHSUHVHQWDomR FRPR ZHEMRUQDO HP *D~FKD=+ &RQVLGHUDQGR DV REVHUYDo}HV GH )UHLUH VREUH R GHVLJQ MRUQDOtVWLFR H VXD WUDQVIRUPDomR HP LQWHUIDFHV GLJLWDLV FRPSUHHQGHPRV TXH SRGH HVWDU RFRUUHQGR D SRWHQFLDOL]DomR GRV HOHPHQWRV WUDGLFLRQDLV GHVVH WLSR GH GHVLJQ HP SODWDIRUPDV GLJLWDLV FRPR ZHEMRUQDLV MRUQDLV QR VPDUWSKRQH H QR WDEOHW &RPSUHHQGH VH TXH DV FDUDFWHUtVWLFDV SHFXOLDUHV GDV WHFQRORJLDV GRV VXSRUWHV H GDV LQWHUIDFHV XWLOL]DGDV SDUD D GLVSRQLELOL]DomR GH QRWtFLDV HP UHGHV RSRUWXQL]DP PRGRV GLYHUVLILFDGRV GH GHVHQYROYLPHQWR H GH DFHVVR DRV FRQWH~GRV QRWLFLRVRV 2V SURFHVVRV GH LQWHUDomR VmR SRWHQFLDOL]DGRV YLDELOL]DQGR GLIHUHQWHV WLSRV GH WURFDV 0,(/1,&=8. 3$/$&,26 %$5%26$ 35,02 %(/2&+,2 3DUWH VH GR SUHVVXSRVWR GH TXH WDLV PRYLPHQWDo}HV HQYROYHP D FULDWLYLGDGH TXH p XP GRV HOHPHQWRV FHQWUDLV GD LQG~VWULD FULDWLYD FRQIRUPH %HQGDVVROL HW DO ,VVR RFRUUH WDQWR QD FRQFHSomR TXDQWR QR FRQWDWR GRV S~EOLFRV FRP RV HOHPHQWRV TXH FRPS}HP DV HGLo}HV GH PHLRV QRWLFLRVRV HP DSDUDWRV GLJLWDLV 2 UHIHULGR SURFHVVR UHVXOWD QD DEHUWXUD GH GLVWLQWDV SRVVLELOLGDGHV GH LQWHUSUHWDomR H GH DWULEXLomR GH YDORU GRV LQWHUDJHQWHV 35,02 DRV SURGXWRV MRUQDOtVWLFRV HQTXDQWR REMHWRV FXOWXUDLV 9DOH GHVWDFDU TXH HVVH WLSR GH GHVLJQ SHUPLWH D KLHUDUTXL]DomR GH FRQWH~GRV QRWLFLRVRV SRU PHLR GH GHWHUPLQDGRV HOHPHQWRV YLVXDLV H DWUDL D DWHQomR GRV OHLWRUHV SDUD R YHtFXOR 3DUD R GHVHQYROYLPHQWR GHVWD SHVTXLVD DLQGD HP IDVH LQLFLDO IRUDP DQDOLVDGRV RV HOHPHQWRV TXH FRPS}HP R GHVLJQ MRUQDOtVWLFR GD IUDQTXLD MRUQDOtVWLFD -(1.,16 =$*2 %(/2&+,2 JD~FKD =HUR +RUD (P FRQVWDQWH HP SURFHVVR GH UHQRYDomR R MRUQDO DGHTXD D YLVLELOLGDGH H LQWHOLJLELOLGDGH GRV FRQWH~GRV HP UHGHV GLJLWDLV LQFOXVLYH HP DSOLFDWLYRV GH VPDUWSKRQHV H WDEOHWV %(/2&+,2 %$5,&+(//2 $558'$ 3RU LVVR HQWHQGHPRV TXH R MRUQDO LPSUHVVR SRGH HVWDU DPSOLDQGR VHXV FRQWH~GRV MRUQDOtVWLFRV SDUD RXWUDV SODWDIRUPDV TXH SRVVXHP SRVVLELOLGDGHV GH DSUHVHQWDU SURGXo}HV DGHTXDGDV jV VXDV HVSHFLILFLGDGHV H SRUWDQWR GLIHUHQFLDGDV (QWHQGHPRV TXH RV PHLRV LQIRUPDWLYRV GLJLWDLV UHQRYDP H HP FHUWRV FDVRV FULDP QRYRV SDGU}HV HGLWRULDLV $VVLP GmR OXJDU D GLIHUHQWHV ³FRQFHSo}HV HVWpWLFDV H DUWtVWLFDV´ QDV SXEOLFDo}HV MRUQDOtVWLFDV R TXH SRGH VHU UHODFLRQDGR FRP D LQG~VWULD FULDWLYD %(1'$662/, HW DO S $FUHGLWD VH TXH HVVD DOWHUDomR SRGH VHU YLVXDOL]DGD HP FRQWH[WRV GH FRQYHUJrQFLD MRUQDOtVWLFD QRV TXDLV p FRPXP D GLVWULEXLomR PXOWLSODWDIRUPD .2/2'=< '20,1*2 HW DO 6$/$9(55Ë$ 1(*5('2 %$5%26$ $ IRUPDomR GH IUDQTXLDV MRUQDOtVWLFDV 628=$ 0,(/1,&=8. =$*2 %(/2&+,2 %(/2&+,2 %$5,&+(//2 $558'$ GH MRUQDLV LPSUHVVRV H D UHDOL]DomR GD FRQYHUJrQFLD FRP PHLRV GLJLWDLV %(/2&+,2 D SDUWLU GHODV SHUPLWH TXH VH SHUFHEDP DV YDULDo}HV GRV PRGHORV HGLWRULDLV SRVVLELOLWDGDV DWUDYpV GHVVDV HVWUDWpJLDV $ GLVSRQLELOL]DomR GH UHSUHVHQWDo}HV GHVVDV IUDQTXLDV HP GLIHUHQWHV SODWDIRUPDV TXH SDVVDP SRU DOWHUDo}HV H DGHTXDo}HV FRQVWDQWHV QR FHQiULR GD FXOWXUD GD FRQYHUJrQFLD -(1.,16 LQWHQVLILFDP RV SURFHVVRV FULDWLYRV QD VXD FRQVWUXomR H DSUHFLDomR 3DUD )UHLUH S R MRUQDO DWXD FRPR GLVSRVLWLYR H ³FRQVWUyL VXD LPDJHP SHUDQWH D VRFLHGDGH´ $ SDUWLU GDV FRQVLGHUDo}HV GR DXWRU MXOJDPRV TXH LVVR WDPEpP RFRUUH DWUDYpV GR ZHEMRUQDO GH =HUR +RUD KRMH LQWHJUDGR QD SiJLQD GH *D~FKD=+ FXMDV PtGLDV $QDLV GR ž 6$/-2 ,17(51$&,21$/ '( (16,12 3(648,6$ ( (;7(16-2 6,(3( 8QLYHUVLGDGH )HGHUDO GR 3DPSD œ 6DQWDQD GR /LYUDPHQWR D GH QRYHPEUR GH.

(4) PDWUL]HV R MRUQDO =+ H D 5iGLR *D~FKD GR *UXSR 5%6 (VVD HWDSD GR SUHVHQWH WUDEDOKR IRFD MXVWDPHQWH QDV GLIHUHQoDV YDULDo}HV H LQRYDo}HV GR GHVLJQ MRUQDOtVWLFR GR MRUQDO =+ H GH *D~FKD=+ $ LQWHQomR p FRPSUHHQGHU VH DV DOWHUDo}HV GR GHVLJQ MRUQDOtVWLFR GR MRUQDO LPSUHVVR SDUD R ZHEMRUQDO GHPRQVWUDP SRVVLELOLGDGHV FULDWLYDV GLVWLQWDV QD GHILQLomR GRV HOHPHQWRV GH KLHUDUTXL]DomR H GH DFHVVR DRV FRQWH~GRV GH FDGD SODWDIRUPD 3UHWHQGH VH FRP LVVR HQWHQGHU VH DV GLIHUHQWHV LQWHUIDFHV XWLOL]DGDV HP HVWUDWpJLDV PXOWLSODWDIRUPD GD IUDQTXLD GH =HUR +RUD FULDP GHPDQGDV GH HODERUDomR GRV SURGXWRV MRUQDOtVWLFRV TXH JHUDP VLWXDo}HV GH WURFD GLIHUHQFLDGDV REULJDQGR RV MRUQDOLVWDV D DPSOLDUHP VXDV EDVHV GH SURGXomR 7HQGR HP YLVWD DV WUDQVIRUPDo}HV GR GHVLJQ MRUQDOtVWLFR GR MRUQDO LPSUHVVR SDUD D ZHE Yr VH QHFHVViULD D DQiOLVH GRV HOHPHQWRV TXH VmR LQFRUSRUDGRV DR VLWH D SDUWLU GRV UHFXUVRV GLJLWDLV TXH VmR RIHUHFLGRV SHOD :HE FRPR LQWHUIDFH WUDGXWRUD GR FLEHUHVSDoR 5,%$6 6mR H[HPSORV D LQFOXVmR GH SURGXo}HV DXGLRYLVXDLV KLSHUOLQNV iXGLRV H RXWURV 'HVVH PRGR UHFRQKHFHPRV D SHUWLQrQFLD GHVWH HVWXGR FRPR IRUPD GH FRQWULEXLomR SDUD REVHUYDU WUDQVIRUPDo}HV MRUQDOtVWLFDV H YLVXDLV IXWXUDV TXH WHQGHP D VH GHVHQYROYHU HP RXWUDV IUDQTXLDV GH FRPXQLFDomR H TXH SRGHP LQWHUIHULU QDV FDUDFWHUtVWLFDV GR MRUQDOLVPR FRPR REMHWR FXOWXUDO GD LQG~VWULD FULDWLYD 4XHVWLRQDPRV VHUi TXH XPD IUDQTXLD MRUQDOtVWLFD FRP PtGLD PDWUL] WUDGLFLRQDO FRPR R MRUQDO LPSUHVVR TXH FRQTXLVWRX UHFRQKHFLPHQWR DWUDYpV GH VXD DWXDomR HP DSHQDV XPD SODWDIRUPD SDVVD D VHU SURGX]LGD H DFHVVDGD GH PDQHLUD GLIHUHQFLDGD HP P~OWLSODV SODWDIRUPDV" &RP LVVR HOD DFLRQD GLIHUHQWHV UHIHUrQFLDV FRJQLWLYDV QHVVHV SURFHVVRV" 9LVWR TXH RV REMHWRV FXOWXUDLV GD LQG~VWULD FULDWLYD VH FRPSOHWDP TXDQGR WrP VHX YDORU FRPSUHHQGLGR SHORV S~EOLFRV %(1'$662//, HW DO LVWR p QR PRPHQWR GR FRQVXPR HVVH WLSR GH HVWUDWpJLD PXOWLSODWDIRUPD FULD GLVWLQWDV SRVVLELOLGDGHV SDUD R MRUQDOLVPR FRPR HOHPHQWR GHVVD LQG~VWULD FULDWLYD" &RP EDVH QHVVDV TXHVW}HV R REMHWLYR FHQWUDO GHVVD IDVH SHVTXLVD JLUD HP WRUQR GD DQiOLVH GRV HOHPHQWRV MRUQDOtVWLFRV YLVXDLV TXH FRPS}HP R MRUQDO LPSUHVVR =HUR +RUD H R ZHEMRUQDO *D~FKD=+ FRP R LQWXLWR GH REVHUYDU H LGHQWLILFDU GLYHUJrQFLDV H VHPHOKDQoDV TXH DSRQWHP WUDQVIRUPDo}HV QR VHX GHVLJQ MRUQDOtVWLFR H SRUWDQWR HP SDUWH GRV SURFHVVRV SURGXWLYRV GD IUDQTXLD DQDOLVDGD 0(72'2/2*,$ 2V SURFHGLPHQWRV PHWRGROyJLFRV DSOLFDGRV QD IDVH LQLFLDO GHVWD SHVTXLVD LQFOXHP D REVHUYDomR H[SORUDWyULD GD FDSD GR MRUQDO =HUR +RUD H GD SiJLQD LQLFLDO GR ZHEMRUQDO *D~FKD=+ $V FDWHJRULDV GH DQiOLVH HVWmR HOHQFDGDV HP WUrV HL[RV HOHPHQWRV WUDGLFLRQDLV TXH WUDWDP VREUH SDGU}HV LGHQWLILFDGRV QR MRUQDO LPSUHVVR HOHPHQWRV KtEULGRV TXH UHIHUHP VH j PLVWXUD GH FRPSRQHQWHV WUDGLFLRQDLV GR LPSUHVVR H GH WUDQVIRUPDo}HV YLVXDLV H MRUQDOtVWLFDV FDUDFWHUtVWLFDV GD :HE H SRU ILP RV HOHPHQWRV H[FOXVLYRV TXH VmR SUySULRV GD :HE $ SDUWLU GHVVD GHILQLomR IRL UHDOL]DGD D DQiOLVH GDV SURGXo}HV YLVDQGR j LGHQWLILFDomR GRV FRPSRQHQWHV YLVXDLV H MRUQDOtVWLFRV HP GHVWDTXH &RQVLGHUDQGR D SHVTXLVD WHyULFD LQLFLDO IRL SRVVtYHO QRUWHDU D DQiOLVH GH PDQHLUD D REVHUYDU RV HOHPHQWRV D SDUWLU GDV DSUHQGL]DJHQV GHVHQYROYLGDV GXUDQWH R FXUVR GH MRUQDOLVPR )RUDP HVFROKLGDV SDUD D DQiOLVH D FDSD GR SHULyGLFR GD =HUR +RUD GH H D SiJLQD LQLFLDO DWXDOL]DGD GH *D~FKD=+ GR GLD $ GLIHUHQoD GDV GDWDV QmR LQIOXHQFLD QR GHVHQYROYLPHQWR GD DQiOLVH XPD YH] TXH R IRFR GR HVWXGR p WUDWDU RV HOHPHQWRV YLVXDLV H QmR RV FRQWH~GRV H R SHUtRGR GH SURGXomR 'HVVH PRGR R SULPHLUR FRQWDWR FRP R SHULyGLFR H FRP R ZHEMRUQDO SHUPLWLX FRQVWDWDU D SUHVHQoD GH WpFQLFDV MRUQDOtVWLFDV WUDGLFLRQDLV TXH FRQWULEXtUDP SDUD QRUWHDU R GHVHQYROYLPHQWR GD SHVTXLVD VREUH DV WUDQVIRUPDo}HV YLVtYHLV QR PHLR GLJLWDO $SyV D REVHUYDomR H DQiOLVH GD FDSD GR LPSUHVVR H ZHEMRUQDO FKHJDPRV DRV UHVXOWDGRV TXH VHUmR DSUHVHQWDGRV D VHJXLU $QDLV GR ž 6$/-2 ,17(51$&,21$/ '( (16,12 3(648,6$ ( (;7(16-2 6,(3( 8QLYHUVLGDGH )HGHUDO GR 3DPSD œ 6DQWDQD GR /LYUDPHQWR D GH QRYHPEUR GH.

(5) 5(68/7$'26 H ',6&866-2 &RQVWDWDPRV QD FDWHJRULD GH HOHPHQWRV WUDGLFLRQDLV TXH D PDQFKHWH GR MRUQDO LPSUHVVR VH DVVHPHOKD j PDQFKHWH GR ZHEMRUQDO XPD YH] TXH DPEDV FDUUHJDP LQIRUPDo}HV HP HVSDoR GH GHVWDTXH H FRP LPDJHP LOXVWUDWLYD $OpP GLVVR VmR PDUFDGDV SRU XVR GH QHJULWR H GH IRQWHV HP WDPDQKR PDLRU D ILP GH TXH R DVVXQWR VHMD GHVWDFDGR QR HVSDoR $V FKDPDGDV VLPSOHV GLUHFLRQDGDV D DVVXQWRV VHFXQGiULRV WDPEpP WrP VHPHOKDQoDV j PHGLGD TXH VmR DSUHVHQWDGDV HP WtWXORV GH WDPDQKR PHQRU HP ORFDLV PHQRV SULYLOHJLDGRV GD FDSD 2 XVR GH IRWRJUDILDV JUDQGHV WDPEpP SRGH VHU YLVWR QDV GXDV SXEOLFDo}HV GH IRUPD VHPHOKDQWH 6mR XWLOL]DGRV SDUD VDOLHQWDU GHWHUPLQDGRV DFRQWHFLPHQWRV QD FDSD 1D FDWHJRULD GH HOHPHQWRV KtEULGRV LGHQWLILFDPRV TXH QD SXEOLFDomR GLJLWDO DV FKDPDGDV WrP FRPSOHPHQWRV PXOWLPtGLD H KLSHUOLQNV SRWHQFLDOLGDGHV TXH Vy VmR SRVVtYHLV QD UHGH 7DPEpP QHVWD FDWHJRULD FRQVWDWDPRV D SUHVHQoD GD HGLWRULD GH SUHYLVmR GR WHPSR FRPXP QR MRUQDO LPSUHVVR PDV TXH QR ZHEMRUQDO RIHUHFH LQIRUPDo}HV DSURIXQGDGDV FRP SRVVLELOLGDGH GH SHUVRQDOL]DomR Mi TXH p SHUPLWLGD D HVFROKD GRV PXQLFtSLRV SDUD D H[LELomR GRV GDGRV GD SUHYLVmR e LPSRUWDQWH REVHUYDU TXH HVVHV HOHPHQWRV PLVWXUDP SDGU}HV WUDGLFLRQDLV GDV PDQFKHWHV H FKDPDGDV FRP SRVVLELOLGDGHV GD UHGH 2X VHMD RV PRGHORV VH PHVFODP FRP RXWURV HOHPHQWRV PDQWHQGR UHIHUrQFLDV PDLV DQWLJDV SRUpP DWXDOL]DQGR DV j PtGLD GLJLWDO e R FDVR GDV FKDPDGDV DTXL GHVFULWDV 1D FDWHJRULD GH HOHPHQWRV H[FOXVLYRV IRUDP FODVVLILFDGDV DV SURGXo}HV DXGLRYLVXDLV H iXGLRV GR ZHEMRUQDO e LPSRUWDQWH REVHUYDU TXH QmR p SRVVtYHO HQFRQWUDU HVVHV UHFXUVRV QR MRUQDO LPSUHVVR 7DPEpP YHULILFRX VH R UHFXUVR GR PHQX XPD HVSpFLH GH FDUGiSLR GH HGLWRULDV TXH SHUPLWH DR OHLWRU DFHVVDU RV FRQWH~GRV GD SiJLQD DWUDYpV GH PRGHOR WRWDOPHQWH GLIHUHQWH GR TXH VH Yr QR MRUQDO LPSUHVVR VHQGR SRUWDQWR XP UHFXUVR H[FOXVLYR GR ZHEMRUQDO &DEH VDOLHQWDU D SUHVHQoD GH FRQYLWHV j LQWHUDomR DWUDYpV GH PtGLDV VRFLDLV GLJLWDLV WDLV FRPR R )DFHERRN H R ,QVWDJUDP 6mR FDPLQKRV SDUD PtGLDV H[WHUQDV j SXEOLFDomR RXWUDV SODWDIRUPDV WDQWR QD :HE TXDQWR PyYHLV 7UDWD VH GH HVWUDWpJLDV PXOWLSODWDIRUPD TXH GHPRQVWUDP D DEHUWXUD GR YHtFXOR SDUD RXWUDV IRUPDV GH FRPXQLFDomR H GH WURFDV FRP RV VHXV S~EOLFRV &RQVLGHUDQGR TXH R MRUQDO =HUR +RUD p XPD IUDQTXLD TXH VH PLVWXUD j 5iGLR *D~FKD HP *D~FKD=+ UHFRQKHFHPRV TXH R ZHEMRUQDO DPSOLD DV LQIRUPDo}HV DR S~EOLFR OHLWRU FRP SRVVLELOLGDGHV GLVWLQWDV H HP WHPSR UHDO $ DWXDOL]DomR EHP FRPR DV WUDQVIRUPDo}HV YLVXDLV GH DFHVVR j LQIRUPDomR GHPRQVWUDP D FDSDFLGDGH GH UHQRYDomR GR YHtFXOR SDUD PDQWHU H DWUDLU RV S~EOLFRV. &216,'(5$d®(6 ),1$,6 $ SDUWLU GDV QRo}HV WHyULFDV WUDEDOKDGDV H GRV UHVXOWDGRV GD DQiOLVH FRQVLGHUDPRV TXH R MRUQDO LPSUHVVR =HUR +RUD ILOLDGR DR ZHEVLWH *DXFKD=+ SRVVXHP FDUDFWHUtVWLFDV MRUQDOtVWLFDV WUDGLFLRQDLV H KtEULGDV 0HVPR DVVLP UHFRQKHFHPRV TXH R ZHEVLWH *DXFKD=+ SRVVXL SRWHQFLDO GH DWUDLU R OHLWRU TXH DWXDOPHQWH p LQWHUQDXWD D SDUWLU GH UHFXUVRV YLVXDLV TXH LQIOXHQFLDP R S~EOLFR D PDQWHU R DFHVVR FRQWtQXR GH LQWHUHVVH $ DPSOD YDULHGDGH GH HOHPHQWRV H[FOXVLYRV FRPR D GLVSRQLELOL]DomR GH SURGXWRV DXGLRYLVXDLV OLYHV H SRGFDVWV FRQWULEXL SDUD HOHYDU D LPSRUWkQFLD GD IDVH GLJLWDO QD DSUHVHQWDomR GRV PHLRV GH FRPXQLFDomR &RQVLGHUDPRV DLQGD TXH RV HOHPHQWRV VHMDP WUDGLFLRQDLV KtEULGRV RX H[FOXVLYRV VmR IXQGDPHQWDLV SDUD FRQVWUXLU D LGHQWLGDGH GD IUDQTXLD MRUQDOtVWLFD -(1.,16 2V $QDLV GR ž 6$/-2 ,17(51$&,21$/ '( (16,12 3(648,6$ ( (;7(16-2 6,(3( 8QLYHUVLGDGH )HGHUDO GR 3DPSD œ 6DQWDQD GR /LYUDPHQWR D GH QRYHPEUR GH.

(6) HOHPHQWRV YLVXDLV TXH FRPS}HP R GHVLJQ MRUQDOtVWLFR GH DPERV RV SURGXWRV SHULyGLFR RX ZHEVLWH VmR D PDUFD SDUD TXH PLOKDUHV GH OHLWRUHV PDQWpP ILGHOLGDGH j VHXV FRQWH~GRV 5HWRPDQGR )UHLUH VREUH D LPSRUWkQFLD GD SHUVXDVmR QR GHVLJQ FRQVWDWDPRV TXH D =HUR +RUD H VXD ILOLDO *D~FKD=+ WUDEDOKDP QHVWD SHUVSHFWLYD D SDUWLU GDV WUDQVIRUPDo}HV WHFQROyJLFDV YLVXDLV H MRUQDOtVWLFDV TXH LQFRUSRUDP HP VHXV WUDEDOKRV 'HVVH PRGR p LQHYLWiYHO SHQVDU QDV IXWXUDV PXGDQoDV TXH VHUmR GHFRUUHQWHV GD IDVH GLJLWDO TXH DYDQoD VREUH R PXQGR GD FRPXQLFDomR H VREUH R GHVLJQ TXH p SHoD LPSRUWDQWH QD FRQVWUXomR GD LGHQWLGDGH GH XP YHtFXOR GH FRPXQLFDomR 3RU FRQWD GH VH WUDWDU GH XPD H[SORUDomR LQLFLDO Ki D QHFHVVLGDGH GH TXH R WHPD VHMD DQDOLVDGR D SDUWLU GH GLIHUHQWHV PHWRGRORJLDV UHFRUWH GH WHPSR UHIHUHQFLDO HQWUH RXWURV HOHPHQWRV 5()(5Ç1&,$6 %$5%26$ 6 -RUQDOLVPR 'LJLWDO HP %DVH GH 'DGRV -'%' 8P SDUDGLJPD SDUD SURGXWRV MRUQDOtVWLFRV GLJLWDLV GLQkPLFRV 7HVH GH 'RXWRUDGR GHVHQYROYLGD QR 3URJUDPD GH 3yV *UDGXDomR HP &RPXQLFDomR H &XOWXUDV &RQWHPSRUkQHDV GD 8)%$ 6DOYDGRU %(/2&+,2 9 %$5,&+(//2 ( $558'$ 7 $SOLFDWLYRV DXWyFWRQHV HP IUDQTXLDV MRUQDOtVWLFDV D SRVVtYHO WUDQVIRUPDomR GH URWLQDV SURGXWLYDV QD FRQYHUJrQFLD FRP PHLRV GLJLWDLV ,Q &$1$9,/+$6 - 52'5,*8(6 & RUJ -RUQDOLVPR 0yYHO /LQJXDJHP *pQHURV H 0RGHORV GH 1HJyFLR /DE&RP &RYLOKm 3RUWXJDO %(/2&+,2 9LYLDQ '$ 6,/9$ 1DWKiOLD /RSHV 'HVLJQ -RUQDOtVWLFR 0XOWLSODWDIRUPD UHIOH[}HV VREUH DV HVWUDWpJLDV GD ,QG~VWULD &ULDWLYD HP WUDQVIRUPDomR (QFRQWUR 0LVVLRQHLUR GH (VWXGRV ,QWHUGLVFLSOLQDUHV HP &XOWXUDO 6DQWR ÆQJHOR $JRVWR 9 ,Q KWWS RPLFXOW RUJ HPLFXOW DQDLV ZS FRQWHQW XSORDGV '(6,*1 -251$/ & '67 ,&2 08/7,3/$7$)250$ 5()/(; & (6 62%5( $6 (675$7 & *,$6 ' $ ,1' & $675,$ &5,$7,9$ (0 75$16)250$ & & 2 SGI %(1'$662//, 3HGUR :22' -5 7KRPD] .,56&+%$80 &KDUOHV 3,1$ ( &81+$ 0LJXHO ,QG~VWULDV FULDWLYDV GHILQLomR OLPLWHV H 3RVVLELOLGDGHV Y Q 6mR 3DXOR MDQ PDU )5(,5( (GXDUGR 1XQHV 2 GHVLJQ QR MRUQDO LPSUHVVR GLiULR 'R WLSRJUiILFR DR GLJLWDO 5HYLVWD *DOi[LD 6mR 3DXOR Q S GH] ,Q KWWS UHYLVWDV SXFVS EU LQGH[ SKS JDOD[LD DUWLFOH YLHZ -(1.,16 +HQU\ &XOWXUD GD &RQYHUJrQFLD (GLWRUD $OHSK .2/2'=< -DQHW &RQYHUJHQFH -RXUQDOLVP :ULWLQJ DQG UHSRUWLQJ DFURVV WKH QHZV PHGLD /DQKDP 0DU\ODQG 86$ 5RZPDQ /LWWOHILHOG 3XEOLVKLQJ *URXS ,QF 3$/$&,26 0 2 PXQGR QR EROVR H QR FRQWH[WR GD SDOPD GD PmR ,Q %$5%26$ 6 35,02 $ ,QWHUDomR 0HGLDGD SRU &RPSXWDGRU 3RUWR $OHJUH 6XOLQD 6$/$9(55Ë$ 5. 1(*5('2 6 3HULRGLVPR LQWHJUDGR FRQYHUJHQFLD GH PHGLRV \. $QDLV GR ž 6$/-2 ,17(51$&,21$/ '( (16,12 3(648,6$ ( (;7(16-2 6,(3( 8QLYHUVLGDGH )HGHUDO GR 3DPSD œ 6DQWDQD GR /LYUDPHQWR D GH QRYHPEUR GH.

(7) UHRUJDQL]DFLyQ GH UHGDFFLRQHV %DUFHORQD (GLWRULDO 6RO. 0HGLD. =$*2 * %(/2&+,2 9 5HPHGLDomR GD H[SHULrQFLD GH FRQVXPR GH QRWtFLDV HP VLWHV GH UHGHV VRFLDLV &RQWHPSRUkQHD Y Q S. $QDLV GR ž 6$/-2 ,17(51$&,21$/ '( (16,12 3(648,6$ ( (;7(16-2 6,(3( 8QLYHUVLGDGH )HGHUDO GR 3DPSD œ 6DQWDQD GR /LYUDPHQWR D GH QRYHPEUR GH.

(8)