Ola Catalunya, we’re Jack

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Ola Catalunya,

we’re Jack

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What does it take to deliver

winning

proposals?

March 2016

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BECAUSE ALL

AGENCIES CAN

DELIVER GREAT

WORK

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IS THE WINNING FACTOR

THE IDEA

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SO HOW DOES THIS WORK?

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1

FIRST, YOU NEED A GOOD BRIEF,

A MEETING, A CHAT.

WHATEVER YOU CAN GET

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PLEASE ALWAYS TAKE YOUR

CREATIVE FOLKS WITH YOU.

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THE BEST COMMUNICATION IS THE ONE THAT TAKES THE SHORTEST PATH

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2

A PROBLEM TO SOLVE

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IF YOU CAN’T FIND A PROBLEM, YOU WON’T

FIND A SOLUTION

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STRATEGY

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DO YOU KNOW WHAT YOU DON’T KNOW ?

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3

THE INSIGHT

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WHAT IS UNIQUE TO THAT

PROBLEM?

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SHIFT YOUR PERSPECTIVE SHIFT YOUR PERSPECTIVE

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4

^AMBITIOUS^{AN IDEA.}& BOLD

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IF IT NEEDS MORE THAN ONE SLIDE

TO EXPLAIN IT, THIS IS PROBABLY NOT A GOOD IDEA.

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TIME FOR A

TISSUE MEETING…

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5

WHEN THE IDEA BECOMES AN EXPERIENCE

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THE UNPACKING STARTS HERE.

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CHOSE

DIFFERENT SHOES.

IMPERSONATE THE AUDIENCE.

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TECHNOLOGY IS GOOD.

WHEN IT SERVES THE IDEA.

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6

THE DESIGN

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FORMS

FOLLOWS FUNCTION

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TIME TO

INTEGRATE A MILLION

FACTORS…

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7

SANITY CHECK TECHNICAL.

FINANCIAL.

…

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COLLABORATION &

COMMUNICATION ARE KEYS.

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COLLABORATION WILL HELP

IDENTIFY WHICH LIMITATION CAN BE OVERCOME

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CREATIVITY IS NOT LIMITED TO CREATIVE PEOPLE

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8

PRESENTATION

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MAKE IT VISUAL, EASY TO READ.

CHOOSE YOUR FOCUS POINTS

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BE PREPARED, BE HONEST, BE PASSIONATE.

AND GET CREATIVE TO PRESENT CREATIVE.

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JULIEN LE BAS

SVP, EXECUTIVE CREATIVE DIRECTOR JACK MORTON GERMANY

@jackmorton

www.jackmorton.com