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Ola Catalunya, we’re Jack

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(1)

Ola Catalunya,

we’re Jack

(2)

What does it take to deliver

winning

proposals?

March 2016

(3)

BECAUSE ALL

AGENCIES CAN

DELIVER GREAT

WORK

(4)

IS THE WINNING FACTOR

THE IDEA

(5)

SO HOW DOES THIS WORK?

(6)

1

FIRST, YOU NEED A GOOD BRIEF,

A MEETING, A CHAT.

WHATEVER YOU CAN GET

(7)

PLEASE ALWAYS TAKE YOUR

CREATIVE FOLKS WITH YOU.

(8)

THE BEST COMMUNICATION IS THE ONE THAT TAKES THE SHORTEST PATH

(9)

2

A PROBLEM TO SOLVE

(10)

IF YOU CAN’T FIND A PROBLEM, YOU WON’T

FIND A SOLUTION

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STRATEGY

(12)

DO YOU KNOW WHAT YOU DON’T KNOW ?

(13)

3

THE INSIGHT

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WHAT IS UNIQUE TO THAT

PROBLEM?

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SHIFT YOUR PERSPECTIVE SHIFT YOUR PERSPECTIVE

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4

AMBITIOUS AN IDEA. & BOLD

(17)

IF IT NEEDS MORE THAN ONE SLIDE

TO EXPLAIN IT, THIS IS PROBABLY NOT A GOOD IDEA.

(18)

TIME FOR A

TISSUE MEETING…

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5

WHEN THE IDEA BECOMES AN EXPERIENCE

(20)

THE UNPACKING STARTS HERE.

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CHOSE

DIFFERENT SHOES.

IMPERSONATE THE AUDIENCE.

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TECHNOLOGY IS GOOD.

WHEN IT SERVES THE IDEA.

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6

THE DESIGN

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FORMS

FOLLOWS FUNCTION

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TIME TO

INTEGRATE A MILLION

FACTORS…

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7

SANITY CHECK TECHNICAL.

FINANCIAL.

(27)

COLLABORATION &

COMMUNICATION ARE KEYS.

(28)

COLLABORATION WILL HELP

IDENTIFY WHICH LIMITATION CAN BE OVERCOME

(29)

CREATIVITY IS NOT LIMITED TO CREATIVE PEOPLE

(30)

8

PRESENTATION

(31)

MAKE IT VISUAL, EASY TO READ.

CHOOSE YOUR FOCUS POINTS

(32)

BE PREPARED, BE HONEST, BE PASSIONATE.

AND GET CREATIVE TO PRESENT CREATIVE.

(33)

JULIEN LE BAS

SVP, EXECUTIVE CREATIVE DIRECTOR JACK MORTON GERMANY

@jackmorton

www.jackmorton.com

THANK YOU!

Referencias

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