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Cambios en los modelos persuasivos: la nueva publicidad en tiempo real a través de estrategias narrativas transmedia Estudio de caso de la campaña publicitaria de Tous, Tender Stories

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Academic year: 2020

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Figure

Tabla 1. Características de la red social de YouTube
Tabla 2. Funcionalidades que describen a cada una de las redes sociales (Face- (Face-book, Twitter, YouTube e Instagram) que fueron utilizadas por los usuarios para  interaccionar-participar con respecto a la campaña Instagram Tender Stories  (diciembre 20
Tabla 3. Relación de campañas Tender Stories de Tous
Figura 1. El universo transmedia de la campaña Tender Stories de Tous
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