good news
2005: A good
economic year
Barcelona 2006:
Year to commerce
Trade Fairs:
editorial
In 2005, Barcelona's economy has shown itself to be strong, with capacity to adapt to the circumstances. Last year's balance is a positive one; businesses continued to start up and generate jobs.
The figure for the number of employed people affiliated to the Social Security scheme was a historic record for the city since 1986, reaching a long way past the million-worker mark, while the majority of new Catalan business premises that opened their doors were concentrated in the Barcelona area. Along these lines, the most dynamic sectors were the areas of knowledge and technology. In industry, the branches with high or medium-high technology content, such as the manufacture of medical and surgical equipment and instruments and machinery or electrical equipment, also grew.
Moreover, for two decades Barcelona has maintained a productivity differential of 10% above the Spanish average (data from the European Union Statistics Office). This difference means average productivity in Barcelona is above the figure for countries as important as Sweden, Denmark, Germany and the Netherlands.
We must continue working to be more efficient and competitive and we must also work towards a production structure with more technology. For the moment, the strategy developed in fields such as information and communication technologies, biotechnology or energy has borne fruit.
The location of the management agency for the experimental reactor ITER, where 160 high-level scientists will work; the Barcelona Supercomputing Centre, with the Mare Nostrum supercomputer, the most powerful in Europe and fourth in the world; the move of the headquarters of the Telecommunications Market Commission; the location in Barcelona of the European Biotechnology Observatory and the headquarters of the European Biotechnology Federation, covering more than 200 institutions; the Biomedical Research Park and the growth of the audiovisual industry planned for the 22@ district, are already real initiatives.
The export sector, one of the main sensors of competitiveness, is also progressing well. Barcelona takes a very remarkable slice of the export cake for Spain as a whole: in fact, it is a percentage as large that for Madrid, Valencia and Zaragoza added together. In the face of this, imports, which exceed the dynamic of export sales, fell back.
At Barcelona City Council, we will continue to work to promote and capitalise on Barcelona. We will encourage research and its transfer into the production system. And we will do so by co-operating to improve the education and training system, an undeniable factor for future success.
summary
page 5
barcelona
in the world
page 8
barcelona
trade fairs &
congresses
page 12
barcelona
bioregion
page 17
barcelona
fashion
page 13
barcelona
technology
page 4
barcelona
economy
page 18
barcelona
universities
page 15
barcelona
logistic
page 10
barcelona economy
economic activity of the barcelona area in 2005
Apart from the excellent progress of employment, 2005 has been especially positive in other areas of the economic activity of the city, including trade fairs and congresses, exports, the movement of goods and passengers in the port and airport, the number of tourists, the stock market, the market for office space or foreign investment.
The year 2005 set a record for the number of Social Security registrations in the area of Barcelona, with an increase of 4.5% over 2004. In the regions of Barcelona, 560 jobs were created every day last year. On December 31, 2005 there were almost 436,300 companies in Barcelona and its regions. From January to December last year fifty-two mercantile companies were created each day, that is, more than 19,000 in all 2005.
These figures mean that Barcelona and its area of influence concentrated 72% of the companies created in all Catalonia and 89% of the jobs.
figures 2005
1. Employment
2005: 1,026,000 employed
2004: 1,018,870 employed
2. Creation of companies
Total companies in the province of Barcelona 2005
436,294
Total companies in the province of Barcelona 2004
417,425
3. Fair activity
2005
30,000 exhibiting companies
3 million visitors
2004
21,000 exhibiting companies
2.2 million visitors
4. Exports
Volume of exports from
Barcelona (in millions of Euros)
Percentage of exports from Barcelona compared to Spain
2005 2004
33,207 31,079
22% 21%
5. Port
Movement of goods
· 2.01 million TEUs and 42 million of general cargo · Increase of 13%in foreign
container traffic
Movement of passengers
· 1.2 million of passengers on cruise ships
· Increase of 22% in the number of passengers compared to 2004
4.5%
36% 0.7%
6.8%
13%
22%
6. Airport
7. Tourism
8. Stock Market
9. Office Space
10. Foreign Investment
Movement of passengers in Barcelona airport
2005 2004
27,131,448 24,558,000
Number of tourists visiting the city of Barcelona
2005 2004
5,060,000 4,549,587
Stock market movement (in millions of Euros)
2005 2004
204.833 238.672
Surface area contracted
2005 2004
413.500 m2 375.000 m2
Foreign investments received in Catalonia (in millions of Euros)
First half of 2005 First half of 2004
884 837
* According to the Study of investmentin Barcelona, the urban area concentrates an average of 90% of all investments.
11.22%
16.52% 10.5%
10.27%
25%
These are institutional trips organised by the Economic Promotion Department of Barcelona City Council and the Internationalisation Department of the Barcelona Chamber of Commerce intended to attract investment from the destination city, based on high-value institutional contacts. They also seek to establish commercial and business contacts, as well as promoting Barcelona and its business fabric and facilitating the study of new models
barcelona in the world
actions to capture more foreign investment
the "Barcelona brand" is promoted, offering an information and support service to companies, professionals and institutions showing an interest in investing, doing business or establishing themselves in our city. Portabella explains that, thanks to the Business Bridge to Seattle, the Catalan company Serra Aeronàutics was able to open the way to taking part in the project for the new Boeing B78.
7 6
barcelona in the world
barcelona / buenos aires business bridge
business bridge 2006
Dubai
Dubai is a big business centre, with a diversified, dynamic economy. Dubai is the headquarters of the Arabian Travel Market, tourism fair and is a landmark in the construction materials, luxury products, tourism andnew technologies
sectors. Dubai is one of the destinations considered viable for maintaining direct air links from Barcelona. The aim is to strengthen contacts with the Emirates and Gulf airlines. Dubai also forms part of the third biggest export and re-export centres in the world, after Hong Kong and Singapore.
Vietnam
The economy here is undergoing rapid growth and, although it is in transition from a Communist central planning system, it has grown by an average of 8%
a year over the past decade. It is a large
manufacturing centre, with a potential market of 80 million consumers and a young population with knowledge of English (half the population is aged under 30).
Shanghai
The aim is to continue working in this Chinese market, a market with which we have the closest relationship of anywhere in Spain (from January to September 2005, Catalonia accounted for 30% of all Spanish exports to China), and to support Barcelona-China intercontinental flights (we have flights to Shanghai and Beijing with Air Plus Comet and Air Europa).
Prospecting Missions
The aim of this actions is to promote Barcelona as an attractive environment for business, tourism and economic activity, as well as investigating other markets and analysing the cities and economic areas visited. Initiatives of this kind have been carried out in the United States (Miami), in Canada (Montreal), in Quebec, Chile, Israel and Jordan.
Israel
Israel, with the same population as Catalonia, brings together 2% of world turnover in biotechnology, and is one of the main world leaders in the production of high technology and scientific research and development activities, above all in the biotechnology and agri-food fields.
This piece of data alone shows the importance of the visit to the Kiriat Atidim
Technological Park in Tel Aviv, with which the second deputy mayor of Barcelona, Jordi Portabella, opened his working schedule.
At the Kiriat Atidim technology centre, which, as well as the biotechnology sphere, also covers high technology and communications-related activities, conversations were held with the director of the Tel Aviv-Yafo Economic Development Authority
(TAEDA). This municipal body started work in the year 2000 in order to create products in different fields (like property, marketing or the planning and development of projects) to be turned into sources of income for the municipality.
Contacts were also established with the heads of theBusiness Development Center
and the RAMOT centre of the University of Tel Aviv, Yehuda Niv. The RAMOT centre and the University of Tel. Aviv focus their efforts on the sale and protection of knowledge (patents) arising from their research.
The deputy mayor and councillor responsible for tourism took part in a presentation on Barcelona to the city's main tourist operators. It is believed that this year, 2006, almost 200,000 Israelis will travel to Barcelona, a landmark destination for these visitors. The number of Israelis travelling to the Catalan capital occupies 14th position in the ranking of nationalities of origin of passengers at Barcelona airport, and they are the second nationality from outside Europe, behind Americans. The city of Buenos Aires was the stage,
from 25 to 30 March, of a number of activities aimed at facilitating direct contact between the Catalan and Argentine business communities. The action was organised by the Barcelona Chamber of Commerce, Barcelona City Council, Turisme de Barcelona and Turisme de Catalunya, at the initiative of the Air Routes Development Committee. The purpose of the trip was to contribute to the internationalisation of companies in the Barcelona area, promote the city as an attractive business environment,
present Catalonia and its capital city as quality tourist destinations and promote the demand for direct links between Barcelona and Buenos Aires in the fields of tourism, logistics and business. Activities held during the Barcelona /Catalonia/Buenos Aires business bridge included a seminar on business opportunities in Barcelona, a workshop on transporting cargo by air and a gastronomic and tourist presentation about Catalonia and Barcelona.
barcelona in the world
foreign economic promotion:
highlihts 2005-2006
At Foreign Economic Promotion, one of the priorities is to attract foreign companies with a sense of the future and entrepreneurs and professionals with talent and capacity for innovation to Barcelona. The Department of Foreign Economic Promotion accompanied about
seventy Catalan companies seeking new international markets on business bridges in 2005. The result: 9 in every 10 companies taking part in the last Bridge to Mumbai and Bangalore (India) ended the trip with real business prospects.
In 2006, it will take part in 12 trade fairs (6 more than last year) and 2 prospecting missions (to Israel, on 20 February). Economic Promotion supported the establishment of 15 business projects last year, worth 24,000 million euros.
Support for the internationalisation of about seventy Catalan
companies in the world’s main emerging markets
1· 9 out of every 10 participations in business bridges in 2005 to Beijing (China) and Bangalore and Mumbai (India) conclude their visits with real business possibilities.
2· In China, almost 14% of business people close deals worth € 87,000, while in the case of India the percentage rises to 21%, worth an average of € 35,000.
3· Serra Aeronàutics exemplifies the good management of our international activities. Following its presence on a business trip to Seattle, in the United States, in 2003, the Catalan company signed an agreement with Boeing to take part in the American company's project for a new aeroplane, the B-78.
4· The idea in 2006 is to facilitate access by Catalan companies to two markets: Dubai, a real business centre in the Middle East, and Vietnam, one of the most dynamic companies in Asia, together with India and China.
Management of foreign investment projects in the Barcelona area
5· In 2005 Foreign Economic Promotion took part in the establishment in the Barcelona area of 15 foreign investment projects of various spheres, such as shared service centres, biomedicine, information technology or renewable energies.
6·The location of these companies involves investments of 24 million euros and the creation of 400 jobs.
7·The Chilean company DUCASSE, dedicated to industrial furniture, committed itself to Barcelona based on contacts made by Economic Promotion on an economic prospecting mission to Chile in the summer of 2005. Two other examples are the Indian information technology companies INFOSYS and WIPRO, which will visit Barcelona for a prospecting visit following the Business Bridge to India last October.
8· In 2006, there are 15 more foreign investment projects interested in Barcelona, from sectors considered strategic for the city: logistics, biomedicine and information technology. These projects come from the United States, France and Great Britain.
Presence in the main shop windows for economic activity in
Europe and Asia
9· In 2005, Barcelona was present at 6 international trade fairs. In 2006, it will double its presence.
barcelona trade fairs
alimentaria: 30 years
of a world culinary window
Catalonia has become the kitchen of Spain, not only because its agri-food industry is the most important in the country, but also because, thanks to the excellent standard of its haute cuisine, it has achieved a boom in its restaurant trade which, in turn, has led to bigger and better technological development.
Catalonia has great potential to develop products for mass production that taste good and have even better nutritional value. The cuisine into which the production chain from the field to the table, passing through the factory, the supermarket, the fridge and the stove, has to be fit has for some time had the advice of great chefs and has never been as effective, lucrative and popular as it is now. Alimentaria has presented all the novelties in this increasingly important sector.
Agri-food, together with the restaurant industry, distribution and tobacco, exceeds 20% of Catalan GDP. This makes it possible for Catalonia to lead the Spanish agri-food sector, with 23% of production, and to be positioned as the Spanish cuisine. In Catalonia, small and medium-sized family food businesses, the main multinationals and the headquarters of some decision-making sectors for Europe can be found. Agriculture represents 5% of Catalan GDP. It is the sector with most State intervention in the economy and without the social prestige the sector has in countries like Denmark, France or Holland. The "three-star" chefs insist that the quality of farm products must be strengthened. Haute cuisine could be an incentive for farmers and stock-rearers, if the chefs can convince the industry to invest in raw materials.
In Europe, the food and drink industry represents the most important branch of activity in terms of turnover and jobs, ahead of the chemical and car industries. Spain is the fourth most important cuisine on the continent, an industry providing 10.3% of European agri-food production, almost the same level as Italy, with 10.7%.
Catalonia has become a top world culinary landmark, together with areas like the Basque Country, Tuscany in Italy or Provence in France. Catalan cookery has become an international high added value culinary reference over the last few years, and a basic element for tourist promotion, attracting visitors from the five continents. The restaurants of the great chefs, such as Ferran Adrià, Carme
Ruscalleda, Sergi Arola, Santi Santamaria and Joan Roca, among others, are a pole of attraction for international gastronomic tourism and for visitors who travel not only for the cuisine but for other factors, like culture, arts, the climate or the landscape. Alimentaria celebrated its 30th anniversary at this year's event, held between 6 and 10 March. It is the second most important trade fair in the world in the food sector, behind the one held in Cologne. Over the five years the show lasted, almost 5,000 companies from 70 countries exhibited their range to all the professionals in the sector. Of these, about 1,500 were foreigners – and increase of 6% compared to the previous year. For the first time, countries like Syria, Egypt, Chile, Uruguay, Nicaragua, Panama and Thailand, among others, took part. In addition, increasing numbers of international visitors participated. In total, of the 150,000 professionals, 40,000 were foreigners.
The fact that Barcelona hosts the Alimentaria trade fair is no coincidence. The leadership of this event is a result of the power and fierce dynamism of a business sector which has given rise to the creation and growth of some of the most important companies and brands in the sector. Food is also the top industrial sector in Catalonia in terms of net sales, with 16,828 million euros in 2004, ahead of the chemical and pharmaceutical industry, and the second sector in terms of number of workers: 77,300 people. Despite this, food is a mature sector that does not show spectacular growth. With ferocious competition, companies must offer added value and innovate with new packaging, new presentations and ingredients.
barcelona trade fairs
3GSM world congress: first mobile telephony
fair in barcelona
The 3GSM mobile t e l e p h o n y congress, which was held from 13 to 16 February, brought more than 100 million euros into Barcelona's economy. The central motif of the fair coincided with its logo: the move of mobile telephony from voice and text messages to telephony promising 3G or UMST, based on video calls and a broadband connection, opening the door to many new services.
It was the first time this trade fair had been held in Barcelona. It attracted 50,000 visitors – 16,000 more than the previous event held in Cannes. Entertainment and telephonic convergence took the leading role at an event which managed to improve the balance of previous ones.
With 960 exhibitors, 40% more than in the previous edition, the city became the world capital of mobile telephony. Among the companies taking part were the biggest manufacturers of terminals, headed by Nokia (32% of the world market) and Motorola (18%), with the software manufacturer Microsoft and also
signed with the GSM association for holding the congress in Barcelona lasts two years and could be extended. The quality of infrastructures, the greater exhibition area capacity, the accommodation possibilities, and the range of venues for activities outside the congress, added to the city's experience of this kind of event, were determining factors for the choice of Barcelona as the new venue for this world congress to establish itself. During the congress, mobile telephone operators and manufacturers presented almost 100 new products – among them 40 new telephones – as well as new technology known as HSDPA (High Speed Downlink Packet Access) and demonstrations by their suppliers. Another new aspect highlighted was the leisure sector, above all concerning the transmission of videos. Some examples of this were MTV (which presented four programmes for mobiles) and demonstrations of fingerprint detection sensors using mobile phones.
bread&butter - the urban fashion fair
Considered as the most successful urban fashion fair in Europe and one of the most important in the world, Bread & Butter (B&B) is held twice a year in Barcelona and twice in Berlin.
At this second event, from 18 to 20 January, B&B turned Barcelona into the European capital of fashion and design, where the latest trends in urban fashion could be seen. With 48,800 professionals from the fashion sector in an area 80,000 square metres at the Montjuïc trade fair complex, the show was divided between sections for lingerie and swimwear, jeans, sportswear and a fashion area dedicated to alternative and less commercial clothes. Bread & Butter saw an increase of 8.4% in visits compared to the first event, in July 2005, with 45,000 visitors.
With an international profile, the success of this second edition reaffirms the organisers' strategy of choosing Barcelona as a platform for southern regions, as well as the possibility of taking on in the future, together with Fira de Barcelona, the Passarel·la d'Emergents and the Passarel·la de Barcelona.
The third B&B, which originated in Berlin, will return to Barcelona from 5 to 7 July 2006, with an agreement signed to stay in the Catalan city at least until 2008 and with an ambitious commercial project, including Spanish designers.
software manufacturer Microsoft and also the big operators: T-Mobile (leader in Europe and the United States), Vodafone, Telefònica and China Mobile (which has about 240 million customers in the Chinese market, with almost 400 million mobile users). 95% of the participants were foreigners (from 190 countries), and a quarter were top management and chief executives of companies in the sector.
10 11
barcelona year to commerce
barcelona, year to commerce
From March onwards, Barcelona is dedicating a theme year to commerce in the city. It will be twelve months, from March 2006 to March 2007, with hundreds of activities and events to record and recognise this sector's importance in the city. At the same time, the idea of holding the Year of Commerce is to show the desire of the associations, guilds, commercial companies and Barcelona City council to back this activity, which generates business and jobs and encourages urban integration and social cohesion.
Barcelona has developed its own commercial model characterised by the balance between the different commercial distribution formats and the promotion of associations and internationalisation. The aim of this Year of Commerce is to continue working along these lines, but also to take action in other directions:
Promoting urban commerce as a source of wealth, sustainability, social integration and culture as well as a means for people to live together
Recognising the social prestige of the commercial profession
Promoting tools for competitiveness in commercial management, with the incorporation of new technologies, business co-operation, innovation and quality
Working to encourage territorial, guild and commercial sector associations
Promoting Barcelona and its commercial establishments as a shopping city
Strengtheningthe Barcelona Comerç/Comerç Barcelona brand as an attractive environment for investors and business initiatives
Consolidating the concept of commercial town planning so that town plans include a commercial approach
Raising society's awareness of the importance of Barcelona's commercial model for citizens' quality of life
Upholdinga commercial model committed to people, to the city and to cultural and civic institutions
Achievingthe participation of all commercial establishments in the city in the project. During the Year of Commerce, a commercial establishment will be picked out every month because of its roots in the city. These will be the so-called "Arrelats", which will receive the distinction of a plaque at the entrance to the establishment. However, there will be other activities at the heart of this celebration, such as three big fixed exhibitions and another mobile one, which can be defined as an action for communication with society.
exhibitions and commerce
“Commercial town planning”
This includes commercial town planning models for social integration.
Organisation: It will be organised in conjunction with the Official Association of Architects and the Catalan Town Planning Architects' Group. Place: Headquarters of the Official Association of Architects. Dates:From 20 June to 2 July 2006. Coinciding with the Exhibition, a Town Planning Conference will be organised on 21 and 22 June 2006, under the title Commerce and city. Urban layout and human layout.
A series of urban commercial routes will complement this initiative.
There will be four routes through Barcelona to discover different models of commercial town planning:
1.Diagonal-Francesc Macià-Hotel Joan Carles I
2.Plaça de Catalunya-Portal de l’Àngel-Portaferrissa-Carrer del Pi-Rambla
3.Plaça d’Espanya-Badal
4. Plaça de Virrei Amat-Rambla de Fabra i Puig-Gran de Sant Andreu
In this same area, a Competition for projects by young architects will be held, in conjunction with the Official Association of Architects. The prize for the winner will be a commission for a shop project.
“The image of commerce”
This is an exhibition intended to demonstrate the link that exists between commerce and image, the urban landscape and society. It will be focused on city commerce through the design of establishments, their advertising image and their relationship with artistic trends and planning in the city.
Organisation: Planning and joint co-ordination with Promotion of Decorative Arts (FAD) and the Municipal Institute of Urban Landscape and Quality of Life. Place:
FAD. Date: November 2006.
In this case, the routes will be related to commerce as the image of Barcelona:
1.Modernist establishments
2.Establishments creating new commercial image concepts
3.Hundred-year-old establishments
4.Cafes of yesterday, cafes of today
The birth of the city, expansion in the Mediterranean, the industrial revolution, commerce today…
Organisation:In conjunction with the City History Museum. Place: City History Museum. Date: February 2007.
In this case, the routes will be related to the history of the city, the history of commerce and the imprint it has left.
Coinciding with all three exhibitions,
conferenceswill be held and publications
(papers, conclusions and images) brought out on each of the three themes:
“L’urbanisme comercial”, “La imatge del comerç” and “La història de la ciutat a través del seu comerç”.
barcelona year to commerce
“the history of the city through its commerce”
This is a mobile exhibition which, during May and June, will go round various points of the city of Barcelona – an activity based on the overall conceptrecover, recycle, transform.
The backdrop for the exhibition will be an aeroplane that has been recovered and adapted for this purpose. This facility will be located in the street in 6 different urban and commercial areas of Barcelona considered especially interesting because they
have been transformed, recycled and recovered.
the commercial aeroplane:
an activity for communicaction with society
Each week, the aeroplane, which is 24 metres long, will be moved to a strategic point in the city, where it can welcome visits from the public. As well as being able to see an exhibition there, visitors will receive information about the activities of the Year of Commerce and the activities of social and cultural bodies in the area where it is located.
Places and Dates
15 to 21 MayRambla del Raval
22 to 28 MayPasseig de Sant Antoni
29 to 4 JunePlaça de Lesseps
5 to 11 June Plaça de Virrei Amat
12 to 18 JuneCarrer de Guipúscoa
19 to 24 JunePasseig de Lluís Companys On the last Sunday in June, the aeroplane will go down to the beach at Bogatell.
International Commercial
Services Fair
Another new feature brought by the Year of Commerce is the establishment of the first Services Fair aimed at commerce. Service companies related to the world of commerce and its needs will take part in the
International Commercial Services Fair. An attempt will be made for the fair to coincide with two other meetings related to the sector already held at the Fira de Barcelona trade fair complex: the Franchise Show and the Agents and Brokers Show. The idea is that the Year of Commerce should be closed in March 2007 with the holding of this trade fair, or at least with the fair organised for 2007 or 2008.
Day of Commercial Commitment
During this Year of Commerce the first Day of Commercial Commitment will be held. This is a proposal put forward by the B3 Association, Pimec and the Barcelona Comerç Foundation in order to create the Commercial Commitment Programme.
The target is to get commercial establishments more involved with their social surroundings. With this purpose, the programme will include various social awareness-raising campaigns concerning services, living together and social and neighbourly solidarity.
barcelona bioregion
biomedical research park
Last February, Barcelona and Catalonia, as part of their commitment to added-value economic activities, set up the Bioregion, a joint initiative between Barcelona City Council, the Catalan government and the universities, which involves the creation of more than a hundred biotechnology companies and 3,000 new research jobs by 2015. One of the key pieces of the Bioregion will be the Barcelona Biomedical Research Park (PRBB). This is an infrastructure that will come into full operation in 2006 and which is intended to be the flagship for biomedicine in Europe. More than a thousand researchers, PhD students and technical and administrative staff will work in the 50,000 square metres given over to scientific research.
Currently, 48.4% of scientific production and more than 30% of biomedical research in Spain is Catalan. The establishment of the Bioregion – a life sciences cluster whose nerve centre is the Catalan capital – should allow Barcelona to establish itself as a landmark area in Europe for biotechnology. The aim for 2015 is that the Bioregion should make it possible to create 3,000 jobs and 120 new companies.
the UAB is to house the
agri-genome research centre
The campus of the Autonomous University is to be the headquarters of the Agri-genome Research Centre following the agreement signed by the Department of Universities, Research and the Information Society; the Higher Council of Scientific Research; the Institute of Agri-food Research and Technology and the Autonomous University of Barcelona.
This centre, which is scheduled to be built within a couple of years, will be dedicated to basic research on the genomes of plant and animals species and their application in the agri-food sphere. The agri-genome research facilities will house on a single site, the headquarters of the Institute of Agri-food Research and Technology (IRTA) and the Molecular Genetics laboratory,
set up in 2003 by the Higher Council of Scientific Research (CSIC).
The building will cost 13 million euros; the CSIC will provide 6 million euros and the Catalan government will pay the rest. The researchers working in the new centre will largely come from the staffs of the CSIC and the IRTA, although it is hoped to incorporate 25 UAB researchers, about 30 from the University of Barcelona and 15 more from programmes like the ICREA or the Ramón y Cajal.
Molecular techniques and genome developments open up new solutions to production problems for food and other industrial products in order to meet the increasingly numerous needs of an ever more demanding population.
BCN Emprèn commits itself to
the biotechnology sector
BCN Emprèn, the venture capital company partly owned by Barcelona City Council, has linked up with the French group SOFINNOVA to invest in companies in the biotechnology sector.
BCN Emprèn will take a share in this new company, which will be called BIOFOCUS FCR, through BCN Ventures, a venture capital management company. BIOFOCUS FCR has initial capital of 20 million euros and has been established for 10 years. An objective set for the new fund is to own 20% of the companies or groups of companies it takes a share in. The idea is for it to fix its investment in international pharmaceutical ventures.
The French group SOFINNOVA PARTNER has more than thirty investments in the biotechnology sector and manages assets worth more than 900 million euros.
barcelona bioregion
the catalan chemical and pharmaceutical
industry pushes exports
In the case of Novartis, in 2005 exports of drugs and chemical products together with the generic drugs division drove the company's turnover 8.2% higher than in 2004. Novartis Spain, based in Barcelona, runs the new intercontinental emerging markets region, made up of China, Russia, Australia and 50 more countries in the Middle East, Africa and Eastern Europe.
CataloniaBio is the name of a new employers' association of Catalan biotechnology companies formed, for the moment, by about twenty members.
The aim of this group is to become involved in public policy, promoting biotechnology as a driving force for the Catalan economy, as with the Bioregion.
The leaders of CataloniaBio believe that a strong, competitive private sector is needed to place the Bioregion on the international map. The employers' association, which has the support of CIDEM and the Barcelona Science Park, will work in the areas of fiscal, industrial land and financial policies.
CataloniaBio also wants to explore the possibilities from the financial point of view of forming a secondary stock market, following the example of Quebec, where, thanks to tax assistance, 25 biotechnology companies have managed to make this a reality. Among the members are Alinyma, Axisfarma, Oryzon, the Ferrer pharmaceutical laboratories; Reig Jofre, Merck and the Garrigues partnership.
barcelona technology
opening of the barcelona nord technology park
The largest concentration of companies in the north of the city, with 46 firms and 484 workers, has become the first urban technology park in Barcelona.
The Fòrum Nord building, a great facility for economic activity on the site of the old Santa Creu mental hospital in the Nou Barris district of Barcelona, was opened in 1995.
The municipal commitment consisted of attracting new-generation economic activity to a particularly depressed area of the city, making all this compatible with Barcelona City Council's employment strategy including the territorial redistribution of the city's economic, social and cultural activities towards Nou Barris.
Barcelona Activa, Barcelona City Council's local development agency, has decided to transform the Fòrum Nord into a new
The new Barcelona Nord Technology Park means a commitment to an urban park. The Fòrum Nord building has now come to be the Barcelona Nord Technology Park, forming part of the Catalan, Spanish and international networks of science parks: Network of Technology Parks of Catalonia (XPCAT), Association of Technology Parks of Spain (APTE), International Association of Science Parks (IASP).
The chemical and pharmaceutical sector was a key to the take-off of Catalan exports in 2005. Sales of mixed or unmixed medicines grew considerably, with an increase of almost 57% in the period from January to November last year. More than 170 pharmaceutical companies are operating in Catalonia, and three of the top five groups in the sector – Almirall Prodesfarma, Novartis and Laboratoris Esteve – have bases there.
biotechnology companies
join forces to form an employers’ association
15 14
The Barcelona Nord Technology Park has two important differentiating factors in comparison with most technology parks. Firstly, this is an urban commitment, an area integrated into the district and shared with the city and its citizens. Secondly, the companies established in this innovation environment generate R+D+i with clear market orientation, producing and selling the results of their innovative talent.
This technology park meets all the requirements for it to be recognised as a technology park: a network of technology-based small companies and micro-businesses oriented towards innovation; advanced services for supporting innovation and for the development, consolidation and growth of companies;
barcelona technology
Details of the Technology Park's activities and its companies
1997
2005
Number of companies 30 46
Jobs 197 484
Ratio (workers / company) 6.5 10.5
cibernàrium
The activities of hosting and boosting technology-based companies with an innovative component are complemented, at the Technology Park, with other activities: publicity, skilling and training in new technologies, carried out since 1999 under Cibernàrium, the Internet world multi-use space for professionals, companies and students. The Cibernàrium performs a double function: firstly, it brings new technologies closer to citizens and, at the same time and in line with European recommendations, it provides latest-generation technological knowledge to the business fabric of the city, largely made up of small or medium-sized companies. The Cibernàrium's technological publicity and skilling activities and facilities have been used by a total of 290,000 people since 1999. 10,700 seminars and workshops have been given there, with more than 100,000 participants; the gender parity among the participants is an outstanding feature of these.
In 2005, the 46 technology companies established at the Barcelona Nord Technology Park's business centre generated jobs for 484 people. Some examples of these companies are NUB 3D, a company specialising in scanning objects in three dimensions, with its own technology and which is only done by three other companies anywhere in the world, and the TMT Factory research centre, which has developed interactive television software for hotels, among other products.
27% of them carry on research activities, while 80% are involved in development and 82% dedicate effort and resources to generating innovation.
advanced infrastructures with common services for presentations and meetings; an auditorium and formal and operational relations with universities, research centres and other higher education institutions stimulating the transfer of knowledge and the growth of new technology-based companies.
The reorientation of the facility and incorporation into the network of technology parks corresponds to a need identified by Barcelona Activa after it began an analysis of the positioning of the Park in the context of Barcelona's innovation system. The transformation towards the Park's greater specialisation in engineering is being carried out gradually, taking into account the needs of all companies established there today.
barcelona technology
new agreements to promote the audiovisual sector
in the 22@barcelona district
The building will form part of a set of activities located in the new Barcelona Media Park, with 115,000 m2floor space
and 60,000 m2additional floor space for
facilities linked to the audiovisual sector. The Audiovisual Council of Catalonia (CAC) also wants to form part of this new centre for audiovisual activities in the 22@ district. Joan Clos, Miquel Barceló (chairman of the 22@Barcelona company) and Josep Maria Carbonell (chairman of the CAC) have signed a co-operation agreement for the construction of a new building to house the CAC's headquarters, included in the Barcelona Media Park.
The city council has given a site for this in Carrer Tànger and Carrer Ciutat de Granada. With a surface area of 3,000 m2, the building will cost 7 million euros
and it will be built before 2008. According to the agreement, the city
council will transfer the land for the building to be constructed on for a period of 50 years. The scheme, with 16,000 m2 to be constructed, will represent an
investment of 24 million euros and will be completed in a maximum of three years. In exchange, the city council, via the company 22@Barcelona, will be given use within the building of an area corresponding to 10% of the gross total and 40% of the total constructed area of the building at a discount rent.
In one third of the building, Mediatic will house production activities in the fields of ICTs and in the audiovisual media sector, while the remaining two-thirds will be given over to permanent training, research, and technology transfer activities, along with publicity for new technologies.
barcelona logistic
the port of barcelona is to invest
€
250 million in 2006
The Barcelona Port Authority (APB) obtained net profits of 55.8 million euros in 2005, 56% more than in the previous year. This increase is due to an increase in both freight and passenger traffic, 12% up on 2004.
In 2005, bulk liquid traffic increased by 14%, bulk solids by 18%, and general cargo by 10%. Other freight increased by 37%. The port of Barcelona was the Spanish port with the biggest increase in total tonnages transported - 12% - compared to 8% in Valencia and 4% in Algeciras. In passenger traffic, the increase is largely due to Barcelona's consolidation as a favourite cruise destination.
In addition, the Catalan capital has a 40% share of Asian imports into Spain. In addition, the Port of Barcelona has consolidated its position with respect to the Asian market and has absorbed a 40% market share of goods entering Spain by sea. In number of operations (valued at 2.813 million euros) Barcelona lies ahead of Valencia (28% of market share) and Bilbao (7%). The majority of Asian products coming into Europe continue to be handled by northern ports (76%), with only 24% from the south.
In addition, the expansion of the Port of Barcelona, which will mean doubling the current area, will be ready by 2008, with the completion of work on the new El Prat container terminal.
For 2006, the Port of Barcelona is forecasting investment of 250 million euros, turnover of between 142 and 145 million euros – up 11% - and a 15% increase in profits. Forecast movements amount to 50 million tonnes, 11% more than in 2005. Container traffic is quantified at 11% more, with 2.3 million units. It is also expected that 1.4 million passengers will pass through, 15% more than in 2005.
Barcelona City Council has signed two new agreements to consolidate the audiovisual element of the 22@Barcelona district and to create a landmark centre for the audiovisual industry in Europe and throughout the world.
barcelona logistic
nissan establishes a new logistics centre in barcelona
the zona franca consortium is to invest almost
700 million euros in four years
The Barcelona Zona Franca Consortium (CZF) is forecasting an investment plan reaching 698 million euros for the period 2006-2009. Among the most important projects is the Sagrera building, an investment of 250 million euros, with 80,000 square metres, designed by the architect Frank Gehry.
Other planned schemes are two logistics warehouses and an office building beside the headquarters of the Consortium and Abertis; the Nexus III building, on the North Campus of the Technical University of Catalonia; the Barcelona Biomedical Research Park; Media-Tic building, in the 22@ area; the Can Gotlla service centre at Hospitalet de Llobregat and the construction of housing in the former barracks at Sant Andreu.
The excellent location of this industrial estate is crucial to attracting companies dedicated to high added value projects – cutting-edge activities requiring co-operation between universities and businesses. According to forecasts, the almost 700 million of investment over the next four years will be divided as follows: 110 million in 2006, 171 million in 2007, 103 million in 2008 and 314 million in 2009. In addition, the CZF made 39.7 euros in 2005, compared with 32 million the previous year.
According to a study by the Serraclara & Asociados consultancies, the CZF generates work, directly or indirectly, for 8.5% of the active Catalan population.
the integrated freight centres (CIMs) are to create 13,000
new jobs over the next five years
According to a study by the Barcelona Institute of Metropolitan and Regional Studies, commissioned by the public company Cimalsa, the 6 CIMs in Catalonia will directly generate 19,974 jobs over the next five years, together with 1,862 indirectly generated, and they will have an economic impact worth 47.8 million euros.
There are currently two CIMs operating and four planned. These logistics areas also offer a whole range of services, such as vehicle services (workshops or MoT
testing), business services (law firms and temporary work agencies) and services for people (restaurants and hotels).
The only CIM operating at full capacity is the one in Vallès, opened at Santa Perpètua de Moguda in 1998. The Lleida one began operations in 1993 and is currently undergoing a consolidation process. In addition, there are the Bages, Selva and Camp centres, which should begin running at full capacity over the next three years. Finally, the Empordà centre will be set up in five years’ time. Nissan is confirming its commitment to Barcelona with the establishment of a car parts logistics centre that will provide work for 200 people in the next two years. This centre will be the port of entry for car parts and components from countries with low labour costs for Nissan's Spanish and British plants.
Barcelona was competing with France and Great Britain for the location of this centre, which will be used to manage the shipping to other areas of products manufactured in Spain. Nissan's new logistics centre will be the group's second European centre in Barcelona, as the distribution of the company's vehicles to southern Europe is also centralised there.
In addition, the production of diesel engines at the Cuatro Vientos plant in Madrid will be transferred to Barcelona. Of the 300 workers there, a third will take early retirement, while the rest will opt to relocate to Barcelona or to Nissan's plant in Àvila. In 2005, Nissan's industrial facilities in Barcelona's Zona Franca produced 173,172 vehicles, 40% more than in 2004. The majority of vehicles Nissan makes in Catalonia go to foreign markets.
barcelona fashion
Alongside the holding of the urban fashion fair Bread & Butter, on 18 and 19 January the new Passarel·la Barcelona was organised in Barcelona – the direct and circumstantial heir to the now defunct Passarel·la Gaudí.
At the end of 2005, the Catalan Government announced its new model for promoting fashion in line with its commitment to emerging creators and to encouraging missions abroad with established local designers. As a result, in November 2005 the designers of the Gaudí Association of Creators announced the creation of their own fashion show. The result was the Passarel·la Barcelona (PB), two days of fashion shows in an annexe room of the Palau Sant Jordi in Barcelona, and a new attempt at a management model backed by the private sector.
For this first PB, the public subsidy was one million euros (a third of what was given to the Gaudí show), provided by the Catalan Government, with the remaining 10% provided by the sponsors.
This new PB saw shows by some of the most emblematic designers, for example Custo Barcelona, which gave a brief preview of its autumn-winter 2006-7 collection; Antonio Miró, Sita Murt, Josep Abril – with his Organic, collection striving for acceptance of the casualness of nature – and the emerging prospect Txell Miras. Other designers who took part were Joaquim Verdú, Armand Basi, Mireya Ruiz, TCN, Hannibal Laguna and Konrad Muhr.
the passarel·la barcelona lights up
a great fashion event
desigual doubles its store network
The fashion brand Desigual, set up by Thomas Meyer, has 26 of its own stores, a network of establishments that has doubled in a year. The company is announcing an€ 8-million investment plan for 2006 and is preparing the opening of 15 more stores. This expansion reflects a strong increase in turnover, which has moved from 18 million euros in 2004 to almost 30 million in 2005.
Initially, this expansion is planned only for Spain, with possibilities in France and Italy, which are among the first destinations for exporting the brand. To break into the French market, a route involving the corners at the Galeries Lafayette (the shopping centre group with the biggest turnover in the world) has been chosen, first in Marseille and Lyon, and now in París.
Desigual's aim is to develop a company around a brand, ruling out the possibility of franchises. The majority of the planned investments are intended for opening stores, although part (1 million euros) will be aimed at strengthening logistics management, with the automation of the warehouse at Molins de Rei and the expansion of the design centre, located right in the middle of Barcelona.
19 18
barcelona universities
ESADE, 27
th
best school in the world and 10
th
in europe
According to the ranking of the best full-time master's degree in business administration programmes published annually by the Financial Times newspaper, the Barcelona business school is in the top 30 in the world for the first time. This represents a clear advance compared to the position achieved last year and consolidates the good progress and prestige of the Higher Business School for Top Management (ESADE).
the UPC is to build a new college of engineering
in diagonal
In 2006, the Barcelona Higher College of Industrial Engineering (ETSEIB) of the Technical University of Catalonia is beginning an ambitious architectural renovation process, with the construction of two new buildings and the refurbishment of existing pavilions. The total cost of the operations is 54 million euros, financed by the Catalan Government's Department of Universities, Research and the Information Society (DURSI).
The first buildings will be constructed in the area currently used as the college car park. The scheme, carried out by Josep Lluís Mateo and the IDOM engineering
In particular, two aspects of the assessment made are worth highlighting: the professional progress made by students in the three years after graduation and the placement opportunities for recent graduates. ESADE is even one of the business schools most highly recommended by former students from other institutions.
company, includes a plan to construct a new building, extend existing pavilions and reactivate the internal courtyard, creating a forum acting as a place for meeting and exchange, with the building of shops, a cafe, a student area and other communal spaces, such as an exhibition hall and an auditorium. The façade of the new building will have a finish that makes it possible to insulate the building and avoid one of the great problems of the current facilities: the high temperatures reached because the building heats up. It will also take account of other environmental criteria concerning energy sources and facilities.
As a whole, it will have a total of 2,000 m2 constructed, with a ground floor and
seven other floors above ground and two floors below.
The second new building will be constructed in the space created by the demolition of the Argos nuclear reactor, following the proposals of the architects Pere Joan Ravetllat and Carme Ribas. As with the other building, it will have a modular composition, making possible various systems of operation and future variations.
IESE launches a new top management programme in india
The Inside India course is being organised in co-ordination with the Indian School of Business (ISB) and will be taught in the cities of Hyderabad and Mumbai.
Rama Velamuri and Pedro Videla, lecturers at the Institute of Higher Business Studies, are the academics responsible for this course, which will give students the opportunity to get to know the business world in India at first hand. The programme will consist of sessions with Indian academics and professionals, as well as visits to local institutions and companies from various economic sectors.
After studies on the situation in China offered by the IESE in Shanghai, at the CEBS (China Europe Business School), the business school now wants to teach students how to do business in Asia's other emerging giant, which is enjoying fast economic growth and offers many opportunities.
The IESE is the only business school offering management training on four continents, through different programmes of its own which are either already operating or will soon begin in Europe (Barcelona, Madrid, Munich and Warsaw); Asia (China and India); America (Brazil) and Africa (Egypt and Kenya). This helped the school to take first place in the rankings for full-time master's degrees in business administration published in 2005 by the Economic Intelligence Unit, a member of the British The Economist group.
It was the first time a European business school has led this list, as until now first position has been taken by American competitors.
barcelona business notes
In February, the Mayor of Barcelona, Joan Clos, and the Spanish Minister of Industry, Tourism and Trade, José Montilla, signed an agreement under which the ministry, through the Institute for Energy Diversification and Saving (IDEA), will take charge of installing and running the second phase of the photovoltaic generating station on the Fòrum Esplanade.
According to the agreement, which lasts 25 years, the ministry will set aside 3,700,000 euros (plus VAT) for this facility. Meanwhile, the City Council will transfer support structures for the
photovoltaic modules and their connection to the electrical network. Last June, the construction of the structure of this second phase of the photovoltaic station, which, once it is working, will produce 1,000,000kWh a year – the equivalent to the annual energy consumption of a thousand homes –was completed. Meanwhile, the structure of the first phase, located above the area given over to the Sailing School and with capacity to generate 500,000kWh a year, has now become one of the most characteristic icons of the urban renewal of the Besòs area.
The Barcelona Zona Franca Consortium (CZFB) has signed an agreement with Barcelona City Council and Caixa Catalonia to build officially protected housing in the city of Barcelona. The co-operation agreement comes within the objectives of the Housing Plan backed by the City Council.
The agreement was signed by the Mayor of Barcelona and Chairman of the CZFB, Joan Clos; the chairman of Caixa Catalunya, Narcís Serra, and the special State delegate to the CZFB,Manuel Royes.
Barcelona City Council will take environmental criteria into account when it comes to contracting companies. The council wants to introduce environmental clauses into its contract specifications and conditions. This system has already been used in some contracts, such as those for the purchase of sustainable timber, the purchase of recycled paper and all the clothing for Parks and Gardens workers.
Yahoo has chosen Barcelona to open one of the first two Research and Development centres it is setting up outside the United States. The office in the Catalan capital will be responsible for R+D for Europe.
The American multinational is approaching this project with the support of Barcelona City Council; the Barcelona Media Innovation Centre (an initiative of the Catalan Government); the Pompeu Fabra University and 14 private companies. The aim is to encourage competitiveness in the audiovisual and communications sector.
Yahoo hopes the Barcelona centre, which is located on the Barcelona Media Technology Park, will serve as a magnet to attract European talent.
Until now, the American multinational has had four Research and Development Centres, all in the United States, and now the Barcelona one and a sixth office in Chile are being added to the list.
Sara Lee rents 7,000 square metres in an office block at Diagonal Mar Litoral
Sara Lee, one of the biggest business groups for mass consumer products with a base in Catalonia, has centralised all its companies in the new building, in the Diagonal Mar office complex. In July, the rented seven thousand square metres, distributed over five floors, will house the offices of the Bimbo company,
Marcilla and Soley coffees, and also the offices of the Cruz Verdedivision, which sells Sanex, Kiwi, Williams and AmbiPur.
As part of an attempt to share services, save costs and strengthen corporate culture, 450 workers will work at the new headquarters. Financial services for southern Europe will also be established there to manage Sara Lee's operations in France, Italy and Portugal.
The operation has had the support of the Catalan government and Barcelona City Council.
Smart Wings connects Barcelona with Prague
Smart Wings, a private capital company and the first low-cost airline in the Czech Republic, is to offer direct flights between Barcelona and Prague from June 2006. The frequency of planned departures from El Prat airport is three times a week. The decision to operate from Barcelona stems from the fact that 40% of the passengers embarking in Madrid are from Catalonia. This route links to various European cities, such as Amsterdam, Paris and Rome.
The new European Clot Telecom customer care centre is established in Barcelona
The telecommunications operator has opted for Barcelona to provide service to ten EU countries. This centre is intended to start operating in January, and it will be located in Zona Franca, in a newly constructed 10,000-square-metre building. Initially, sixty people will work there, with an investment of three million euros.
The centre will provide telephone attention to medium-sized companies. This is a new business line for the group, which until now has only been concerned with large corporations.
lecturer in urban economics
at the autonomous university of barcelona
interview with
rafael boix
Rafel Boix, lecturer in urban economics at the Autonomous University of Barcelona, has published widely on the information society in Barcelona and on the knowledge economy and ICTs in other cities around the world. Boix has developed the first industrial maps of the Marshallian industrial districts of Spain.
What is the model of Barcelona's economy like?
Firstly, it is not restricted to the city of Barcelona, having a metropolitan dimension instead. Secondly, in the transition to a knowledge metropolis, the city of Barcelona has specialised in services but, unlike other cities, it continues to retain an important industrial base. Thirdly, a large number of positive external economies are generated, in terms of location economies, urban development economies and network economies.
But isn't the economy only part of the city's development?
Yes, that's right. I believe the model must always include two other very important aspects for development: social justice and quality of life. Even though it is very difficult for us, in Barcelona we are deliberately seeking a growth model based on justice, but also with the emphasis on environmental quality, through the reduction of pollution and noise, with open spaces, etc.
Can a figure be put on the number of knowledge activities in the Barcelona economy?
A good part of the city's productive activity is dedicated to knowledge activities – more or less 45%, but it hasn't always been like that. The great change happened from 1986 onwards, when Barcelona won the candidature for the Olympic Games. Between 1991 and 1996, the process to relocate industrial activities to the metropolitan area was accentuated because of a crisis throughout Spain. The change of base was consolidated between 1996 and 2001.
Do you mean that cities which have a high level of knowledge activities offer a good quality of life?
The knowledge society economy and organisational and social changes mean cities are places where knowledge activities are concentrated. And, in order to have knowledge activities, they have to generate or attract creative people. Richard Florida's studies of the needs of the creative class in the United States show us that knowledge activities cannot be created just anywhere because this type of person – creative people – demand optimum working conditions – a nice urban landscape, a tolerant environment and a high index of what Florida calls Bohemia. These are environments where creative activities can be carried on and, in this sense, the sea also has an effect. Barcelona is a pleasant city because it meets these criteria, while Madrid is tougher. The creative class wants the infrastructures of a big city but without giving up the possibility of taking a bicycle and going to an open space like Collserola, for example, or walking barefoot on the beach. This type of person is capable of sacrificing salary for quality of life. Richard Florida has developed a model of city that can attract the creative class, and Barcelona is very well positioned to meet
these needs. We are working with Florida's methodology to assess Barcelona and other European cities.
What is the balance of Barcelona's capacity to attract high-level knowledge activities?
The number of workers in activities based on knowledge is around 45%, a figure that includes employees and directors of companies like T-Systems, or even musicians or journalists. More or less 40% of Barcelona's companies and production are knowledge-intensive.
Is attracting qualified people from all over the world also indicative of a city's capacity to generate activities with a high level of knowledge?
The quantity of foreigners working on science and research activities in Barcelona is 5% of the total, while in France it is 3%, Denmark 2.3%, Spain 1.4% and Finland 1.3%. International comparison is very difficult, but we are operating at very competitive levels.
The area zoned for knowledge activities is the so-called 22@. To what extent is this project crucial for the city's future?
This is the most important operation in Europe since Docklands in London. Barcelona City Council saw that the industrial activity in Poblenou was moving to areas outside the city. It wanted to maintain activity, but not just any activity; it was decided to create a zone with @ activities, with a mixture of open spaces, leisure activities, housing and offices, working on knowledge-related activities. These @ activities have a high concentration of jobs – much higher than the traditional industry which used to occupy the zone. In addition, they generate high added value and a large quantity of technological externalities. 22@ is a spearhead for the transformations of other cities in the metropolis, such as L'Hospitalet and some metropolitan sub-centres.
What are the challenges now for Barcelona?
Economically, things are going well, but social integration needs to be strengthened, above all in Raval and Ciutat Vella, along with the quality of the environment. We need to continue the other big projects, like the new districts of Zona Franca, Besòs and Sagrera, and strengthen the operation of the consortiums that are working very well here in Barcelona, like the Zona Franca Consortium. A great opportunity at metropolitan level will be activities related to research and development, but also activities based on technologies like ICT – which are a type of @ activity – cars, biotechnology and pharmaceuticals, health and quality tourism, such as trade fairs and congresses. But, of course, we are competing with Milan, with Amsterdam, with London... I believe future emerging activities are related to our current problems, such as the development of technologies for improving traffic. Retail trade will also be very important. Everyday shopping will be done close to home. It must be remembered that this creative class likes shopping at the quality stores that characterise consumption here.
Economic Promotion
copyright registration number: B-23-422-2005
publisher: Economic Promotion Department
Committee of Economic Promotion, Employment and Knowledge.
director: Mario Rubert
good news
spring 2006 nº 36design and layout:
el estudio del armario blanco
address: C/ Avinyó, 7, 1st. floor
