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Influencia del neuromarketing en la decisión de compra del consumidor en la Empresa Industrias Alimentarias Negolatina S C R L de la ciudad de Puno, primer trimestre 2018

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Figure

Gráfico 1. Modelo general del proceso de decisión del consumidor  Fuente: Santesmases (2004) y López (2008)
Tabla 1: Ficha técnica del cuestionario de investigación (Neuromarketing  y decisión de compra)
Gráfico 2. Colores de los productos y ambiente
Gráfico 5. Compras racionales  FUENTE: Resultados de la encuesta
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