Conoce El Nuevo Pixel de Facebook

EL NUEVO PÍXEL

EL NUEVO PÍXEL

DE FACEBOOK

DE FACEBOOK

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CONOCE

CONOCE

JOSE CARLOS SOTO

ÍNDICE

ÍNDICE

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!"#$%#&'"!" "$%" "&''(!" "$%" "&''(

Capítulo 1:

Capítulo 1:

¿Qué es el Píxel de

¿Qué es el Píxel de

Facebook y para qué sirve?

Facebook y para qué sirve?

Capítulo 2:

Capítulo 2:

 ¿Cómo se crea el Píxel de Facebook?

 ¿Cómo se crea el Píxel de Facebook?

Capítulo 3:

Capítulo 3:

 ¿Cómo se instala el Píxel de Facebook?

 ¿Cómo se instala el Píxel de Facebook?

Capítulo 4:

Capítulo 4:

 Los

 Los

eventos. Midiendo conversiones.

eventos. Midiendo conversiones.

Capítulo 5:

Capítulo 5:

 ¿Cómo

 ¿Cómo

se crean las conversiones personalizadas?

se crean las conversiones personalizadas?

Capítulo 6:

Capítulo 6:

 Todo sobre los públicos

 Todo sobre los públicos

personalizados.

personalizados.

Preguntas Frecuentes

Preguntas Frecuentes

3

3

4

4

7

7

11

11

15

15

18

18

23

23

Pag.

Pag.

¿QUÉ ES EL PÍXEL DE FACEBOOK Y PARA QUÉ SIRVE?

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COMO SE CREA

EL PÍXEL

¿CÓMO SE CREA?

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1

. Accede a tu Power Editor

2

. Dirígete a Herramientas y haz clic en la opción Píxeles del menú desplegable

3

. Verás la pantalla de bienvenida. Haz clic en Crear un píxel.

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¿CÓMO SE CREA?

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4

. En la ventana emergente escribe el nombre que quieras dar a tu píxel

y haz clic en Crear píxel.

C0 *&$80$0 &<&6H&$8&D

5

. ¡Y listo, tu píxel estará creado!

COMO SE INSTALA

EL PÍXEL

¿CÓMO SE INSTALA?

."* /+*"* ,-.- 80%"/.-. %+ 1-2"3''( 456"7 "0 %+ $89' :"3

1

. Accede a tu Power Editor

2

. Dirígete a Herramientas y haz clic en la opción Píxeles del menú desplegable

3

. Accederás la página con el dashboard de tu píxel.

;$ &( <&$= >&660<?&$805@ (0 #+%?A$ B,-&(&5

¿CÓMO SE INSTALA?

."* /+*"* ,-.- 80%"/.-. %+ 1-2"3''( 456"7 "0 %+ $89' :"3

4

. En el menú de botones haz clic en Acciones

M&$= .&5+(&H01(& .& N%%?#$&5

5

. En el menú desplegable haz clic en Ver código de píxel

6

. Verás el código del píxel en la ventana emergente.

¿CÓMO SE INSTALA?

."* /+*"* ,-.- 80%"/.-. %+ 1-2"3''( 456"7 "0 %+ $89' :"3

7

. Pega tu código entre las etiquetas <head> y </head> del código de tu página

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LOS EVENTOS.

MIDIENDO

LOS EVENTOS. MIDIENDO CONVERSIONES.

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LOS EVENTOS. MIDIENDO CONVERSIONES.

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Ejemplo de integración

LOS EVENTOS. MIDIENDO CONVERSIONES.

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COMO SE CREAN

LAS CONVERSIONES

PERSONALIZADAS

¿CÓMO SE CREAN LAS CONVERSIONES PERSONALIZADAS?

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¿CÓMO SE CREAN LAS CONVERSIONES PERSONALIZADAS?

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Ejemplo de integración

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TODO SOBRE LOS

PÚBLICOS

¿QUÉ SON LOS PÚBLICOS PERSONALIZADOS?

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¿COMO CREAR UN PÚBLICO PERSONALIZADO?

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LOS PÚBLICOS SIMILARES

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