David vs. Goliath or traditional versus modern retail formats: investigating determinant of customer loyalty in emerging markets

Electrical customer load may participate according to its flexibility in the consumption, what implies the classification of the involved processes according to the possibilities

To find the customer interest in performing a demand offer -reduction of its forecasted demand in a time pe- riod where prices are high [7]- in short-term markets, the

Having determined the ranking of final priorities assigned to the AT’s and the present attributes of the virtual business in the web which are able to generate a greater

In particular, usage has a direct positive effect on loyalty and when linked to a variable cost, it can have an indirect negative effect, mediated through costs..

-To study the customer experience of a company (In this case Nike) through the study of different touch points that are included in the customer journey of the customer of the

Based on the previous premise, this research presents the case study of an Ecuadorian distance learning university that aims to identify the communication factors that

This involves radical changes in marketing and customer services; which must inevitably force companies to better understand the volatile behaviour of the new

Purpose – The purpose of this research is to analyse the LSQ in the context of three different omni-channel purchasing scenarios while considering four dimensions