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Multivalent reuse of web data about temporary art
exhibitions: the Exhibitium project
Our proposal aims to display the analysis techniques, methodologies as well as the most relevant results expected within the Exhibitium project framework (http://www.exhibitium.com). Awarded by the BBVA Foundation, the Exhibitium project is being developed by an international consortium of several research groups [1]. Its main purpose is to build a comprehensive and structured data repository about temporary art exhibitions, captured from the web, to make them useful and reusable in various domains through open and interoperable data systems.
The Exhibitium project aims to face the new challenges posed by the datadriven society respect to the production, management, use and distribution of digital cultural content. Specifically, the question that we want to respond is: how to take advantages of the universe of data related to cultural activity distributed through the Internet to generate value at very different levels (academic research, new critical narratives, cultural management, economic development, processes of social and cultural transformation, etc.)? Accordingly, multivalency, as a key notion of the new knowledge economy (Roney et al., 2012), is the guiding axis of the Exhibitium project.
To think on a precise working prototype, we have adopted as a central object of our research the art exhibitions that regularly held galleries, museums and art centers, since they produce a very large and heterogeneous set of data that can potentially be captured by means of web mining strategies.
a) A computing prototype consists of two modules operating in a complementary manner: Beagle, an automated data capture system which extracts information about art exhibitions from any web source; and ExpoFinder, a system for collecting and enhancing the information captured by Beagle (http://www.expofinder.es).
Figure 1. Simpiflied schema and flowchart
As regards the theoretical framework, Exhibitium faces the phenomenon of art exhibitions according to the actornetwork theory (ANT) developed by Bruno Latour (2007), that is say, as complex cultural phenomena resulting from of a series of relationships established between heterogeneous human and no human actors artists, curators, exhibition centers, funding agencies, publishing companies, artistic movements, artistic themes, etc. that constitute dynamic networks among them. The application of the actornetwork theory to the field of art exhibitions raises an interesting perspective, since the emphasis, rather than on the exhibitions themselves, is placed on the «mediation» processes (production, distribution, reception, etc.) as part of a social system in which the power relations that characterize the cultural institutions are unveiled.
Consequently, the Exhibitium project aligns with the growing research field oriented to explore complex networks in art and humanities (Schich, 2014). Particularly, we are using two types of methodologies.
how these networks change throughout different periods of times or geospatial contexts. For example, we can analyze how the network generated by an artist (i.e., Picasso) changes according to the geographical provenance of the data (exhibitions in Spain, Europe, USA, Latin America, etc.).
Bibliography
1. Echevarría, J. and González, M. I. (2009). La Teoría del ActorRed y la tesis de la Tecnociencia, Arbor Ciencia, Pensamiento y Cultura, 738: 70520.
2. He, Q. (1999). Knowledge Discovery Through CoWord Analysis, Library Trends, 48(1): 13359.
3. Latour, B. (2007). Reassembling the Social: An Introduction to ActorNetworkTheory. Oxford and New York: Oxford University Press.
4. Rodríguez Ortega, N. et al. (2015). Repesando los estudios metadisciplinares en la sociedad datacéntrica: análisis dinámico de las redes de conocimiento de la Historia del Arte a través de la base de datos ISOCArte del CSIC. II Congreso de la Sociedad Internacional de
Humanidades Digitales Hispánicas. Innovación, globalización e impacto, 57 de octubre de 2015, Madrid: UNEDCreatespace, pp. 32236.
5. Roney, D. et al. (2012). Knowledge is people doing things, knowledge economies are people doing things with better outcomes for more people. In Handbook on the Knowledge Economy, Elgar Original Reference Series, Edward Elgar Publishing, Incorporated, pp. 114.