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Estrategia de internacionalización considerando la marca y su influencia en la complacencia de los estudiantes de las escuelas de negocio de Lima

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Figure

Figura 2. Modelo UPPSALA. Tomado de “The internationalization of the firm a Model  of knowledge development and increasing foreign market commitments”, por J
Figura 3. Modelos de internacionalización de las escuelas de negocios. Tomado de The  INSEAD–Wharton  Alliance  on  Globalizing:  Strategies  for  Building  Successful  Global  Businesses,  p
Figura 4. Activos del valor de marca. Tomado de Managing Brand Equity. Capitalizing  on the Value of a Brand Name, p
Figura 6. Modelo teórico particular obtenido a partir del marco teórico de la tesis.
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