COMPARATIVE ANALYSIS OF FILM AND TV IN AUDIENCE ENVIRONMENT AND AUDIENCE PSYCHOLOGY

Revista Argentina de Clínica Psicológica 2020, Vol. XXIX, N°2, 1164-1173

DOI: 10.24205/03276716.2020.358 1164

C

OMPARATIVE

A

NALYSIS OF

F

ILM AND

TV

IN

A

UDIENCE

E

NVIRONMENT AND

A

UDIENCE

P

SYCHOLOGY

Xiaona Zhu

Abstract

From the perspective of social psychology, this paper tentatively compares the film and TV in terms of audience environment and audience psychology. First, the film and TV audiences were classified by several criteria, and the differences between the two audiences were discussed in details. On this basis, a two-dimensional analysis was carried out on the variation in the psychology of film and TV audiences with regions, genders and cultural levels. The analysis results show that the creators of films and TV program should focus on the attractiveness and individualization of the programs; the background music should grip the hearts of viewers; the low-saturation, warm and light colours are preferred to evoke good feelings among the audiences. The research results shed new light on improving the popularity of films and TV programs from the angle of psychology.

Key words: Film, TV, Audience Environment, Audience Psychology.

Received: 03-02-19 | Accepted: 15-08-19

INTRODUCTION

Since the beginning of the 21st century, the world's film and television industry has developed by leaps and bounds. The content of film and television programs is more novel, more diverse, and more uniquely created. There are considerable breakthroughs and improvements in quantity and quality (Viswanathan, Malthouse, Maslowska et al., 2018). Nowadays, we can easily search hundreds of channels by turning on the TV. If you go into the cinema at will, there are dozens of domestic and foreign movies that are eager to attract your attention. Therefore, in front of the TV series and movie masterpieces, the audience became the master of the screen. The "good" and "bad" of many film and television works, the "high" and "low" ratings are in the audience's choice. Therefore, we say that the audience is both the recipient of the film and television program communication

Pingdingshan University, Pingdingshan 467000, China. E-Mail: [email protected]

and the master of its fate. Such a dual identity defines a very close relationship between the audience and the film and television program, and the dominant role of the audience is increasing. Many places have attracted the attention of the editors (Favier, Pinelli, & Piomelli, 2019).

In social psychology, the psychological reaction process of the social subject is the process in which the subject accepts the external stimulus. Conversely, the psychological reaction of the social subject in accepting the external stimulus is the formation process of the subjective social psychology (Redelmeier & Ross, 2019; Giner-Sorolla, 2019). There are two types of external stimuli that the subject faces. One is the object factor, that is, the characteristics and nature of the reaction object, and the psychological influence on the subject. The other is that the subject is close to the subject when accepting the object stimulus. Related other external conditions, these external conditions or the psychological situation in which the subject or the subject's reaction to the object is the environmental factor in which the subject is located. From the perspective of the acceptance of film and television

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art, the film and television works as the objectivity of the audience, their respective characteristics and nature are the object factors that cause the differences in the audience's aesthetic psychological reaction, and the places and groups in which the audience is located in the process of film and television art acceptance. External conditions such as combination are the environmental factors of the audience. When the audience accepts the film and television stimulation, the individual aesthetic characteristics of the film and television are the main factors that cause the psychological difference of the audience. However, the environmental factors of the film and television audience are also important sources of psychological stimulation that cannot be ignored, because it not only directly affects the emotional state of the audience, but also Through the audience's psychological mediation, it also has various degrees of influence on the accuracy, continuity, completeness and orderliness of the audience's acceptance of works (Indelicato, Dauriz, Bacchi et al., 2018).

Generally speaking, the audience of film and television is a group, which is quite different from the subject of literature. In the study of social psychology, the group is a very important concept. It generally refers to an organic aggregate that interacts and restricts each other in joint activities. Groups can be roughly divided into organized groups and unorganized groups, which in turn include different small group types (Makwambeni & Salawu, 2018). An important small group type included in an organized group is a family based on blood relationship, and the organization of the family is embodied in the family; an important small group type included in the unorganized group is accepted The unpopularity of mass communication as a connected public is embodied in the fact that its constituent members are scattered in different regions in daily life and have potential links with various mass media. From the perspective of social psychology, this paper makes some tentative comparative analysis of film and TV in the audience environment and audience psychology, and through the experimental results to verify the importance of different audience environments and different audience psychological aspects of film and television communication.

FILM AND TELEVISION AUDIENCE

ENVIRONMENT

Basic classification of film and television audiences

Nowadays, the types of audiences of film and television are diverse, and the audiences of various types are increasing. They can be divided into three categories (Shen, Teng, Tourism et al., 2015; Obiaya, 2010):

(1) Geographic classification

Audiences divided by geography. The film released in Taiwan received enthusiastic love and enthusiasm from the audience. After the same film was shown on the mainland, the audience was obviously not as wide-ranging as Taiwan. The reasons for this analysis are that the mainlanders are more likely to speak Mandarin, and the Minnan language around it sounds difficult for mainlanders to accept. Some of the classic lines written by Taiwan at that time are difficult to understand. This has created local differences. Beijing has always been a place of economic and cultural development in China, and a paradise for some young artists. With the development of the economy and the continuous improvement of the cultural level, the general film screenings in big cities such as Beijing and Shanghai are still very effective. The same film is shown in a relatively small city, and the viewing effect is not particularly noticeable. First, the development of the city is not fast enough, and it is obviously unable to keep up with the pace of the times. Second, the income of small cities is reduced, and the ticket price of movie tickets is high. Few people are willing to set foot in the cinema to enjoy such a spiritual and visual feast.

(2) Classification of gender and culture

Divide the audience by gender. The pace of the times has also led to the promotion of women's status in society. Women in the new era can not only achieve the desired benefits in their careers, but also play the role of good wife and mother in the family. Therefore, most female viewers in China can find themselves in the film and television works, and connect their lives to the drama, reaching a consensus. The pictures familiar to the audience in

the works are vivid: they don’t go well at work, and they don’t get the family’s understanding when they

go home. The audience found the shadow of their own life from the plot in the play, and expressed their grievances in their lives while being indignant at the main public. This is because of this understanding and consensus that Chinese women are interested in the feelings and warmth conveyed by Korean dramas, which makes Korean dramas have been developing well in China. The biggest consumer groups are mainly from students. They

don’t have the ability to make money. They don’t

COMPARATIVE ANALYSIS OF FILM AND TV IN AUDIENCE ENVIRONMENT AND AUDIENCE PSYCHOLOGY ₁₁₆₆

They have a relaxed academic life and have a lot of time to watch movies. Farmers, workers, and even military personnel rarely set foot. Cinemas, one is

expensive, and the other is that they don’t have time to go to the cinema to watch movies. For the TV industry, the biggest audience is farmers and workers. Their level of education is generally not high, preferring TV dramas that are close to the real theme of life, love themes, family ethics dramas and so on. Most TV dramas received by military personnel come from the military theme. Little is known about other types of movies. A good film and television work can affect people's values and worldview.

Audiences divided by literacy level. Differences in educational level will make each person's level of appreciation different. Film and television selection, film and television viewing, and film and television reviews will all be different. Generally speaking, viewers with lower cultural level are not very demanding on the thoughts of film and television works. The aesthetic level and the appreciation ability and ideological consciousness of film and television works are much lower than those of highly educated audiences, but for those with higher cultural level. In terms of quality, the quality of the film, the ideological requirements, and the ability to appreciate are high. They have a strong critical spirit. They can have a deeper understanding of the negative influence of contemporary works, and can consciously use the positive influence of contemporary film and television works to perfect themselves and establish a complete life value.

(3) Age classification

Age-based classifications can be divided into

young audiences’ aged 19 to 34, middle-aged audiences aged 39 to 59, and older audiences over 60. Audiences of different ages have aesthetic standards and personal preferences that match their age group. From the perspective of social psychology, it analyses the activities of the mind, and when the subject is stimulated by external factors, it will produce a certain psychological reaction. We call this process the reaction process of the social subject. The negative statement is still true. The process of the formation of the subject's social psychology is the psychological reaction after the social subject is affected. The external stimulus factors mentioned above are divided into object factors and other factors. The former reflects a kind of psychological influence, mainly from the characteristics and nature of the object; the latter reflects a psychological situation, mainly from other external conditions, these factors when the object stimulates

the subject, it is closely related to the subject, and they directly affect the subject's reaction to the object. Older audiences are keen on strong nostalgic themes and war-torn war films. Comedy films and emotional love movies are the favourites of teenagers, and cartoons are loved by younger audiences. The low-age audience has a mature outlook on life and values, so they should choose movies in a targeted manner, which will help them correct their attitudes and help them make reasonable life choices. We must not let corrupt thoughts and cultures invade their hearts. We need to provide them with more essentials of life.

Differences in film and television audiences

(1) Differences in audience acceptance of screens and screens

The use of certain media to record real-life scenes, sounds and videos, in a certain way into reproduction, this is the production process and expression of film and television.

A movie is a mass art that tells the audience a complete story through the screen. In the cinema, the magnification on the screen is much larger than it actually is. Close-ups with large close-ups give the audience an immersive visual impact. More close-ups allow the viewer to feel the exquisiteness of the picture more intuitively. In the same time, the number of edits is slower than that of ordinary movies, which allows the audience to have a psychological rhythm of daily viewing. The image clarity of the movie is very high, and the scale of the film is relatively large, which can have a stronger visual impact. The TV tells a story through a smaller screen. The TV pays more attention to the definition. Compared with the movie, there are not too many close-ups. The reduced screen can make the viewer's line of sight stay longer.

For example, the virtual reality movie shown in Figure 1 loses the original taste of the virtual movie if it is played on a small screen, so it needs to be played on the screen to give the audience a strong visual impact.

(2) The collective and ceremonial sense of the movie audience

The film conveys the connotation of the story to the viewer through a popular art form, while giving the audience a good visual experience. In the analysis and exploration of post-modern film and television art, the target of analysis has changed into a viewer with the change of the times. The analysis of the psychological activities of the viewers here is the key content of exploration.

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Figure 1

.

Virtual movie and human-computer interaction

The well-known scholar Christian Metz has a very good analysis of the psychology of the viewers. He has written the classic book "Imaginative Signifier", which allows scholars to analyse the film and television works into a new field. Therefore, the creator of the work should not only consider the audience's viewing psychology, but also guide the audience to participate, use the comprehensive artistic language and passion to drive the audience, enhance the audience's acceptance of the work, and let the work reach a new height. An important part of the unorganized group is the public, and the public is the main audience for the film. When the audience environment is fixed and orderly, the viewing activity is required to be limited to a fixed position. Therefore, in order to not affect others, the viewing individual will restrain his behaviour, and at the same time actively concentrate his attention on the film and television works. Effectively examine film and television works to achieve an ideal movie viewing status. TV audiences generally have little or no common value awareness in the movie viewing activities. Therefore, each viewer always shows an indefinite attitude when watching movies. This is a kind of diffusion that does not matter and does not matter. This kind of un-active attitude will definitely cause serious obstacles to the completion of the

target. Watching a movie as a “ceremonial” activity

is essential in the normal social context. Turning off the lights in the dark scene to watch the darkness of

reality is really a dream journey in the movie. (3) Family and randomness of TV audiences The audience of TV is a family. It is based on blood relationship and carries out the family function and family spirit in daily life. Therefore, the family is an orderly and constant social organization cell, and the TV is generally placed in such an organized place. However, in the process of watching TV, family members have changed from daily organization to unorganized viewing group. The unorganized nature of the filming process is reflected in at least the following aspects:

First, each member may have the arbitrariness of language, action, eating and drinking;

Second, there are occasions when guests are disturbed from time to time;

Third, in the case of the widespread use of communication equipment, it is often affected by communication signals.

Here, the first category is the random factors of family members themselves, and the second and third categories are the influential interference caused by social factors, but in any case, they all have a very significant adverse effect on the viewing process of television. From this point of view, if the viewing environment is a family, then it is loose and there is no fixed order. The audience subject in this environment cannot effectively accept the information of the works, and it does not reach a certain height and depth in the aesthetics of film and

COMPARATIVE ANALYSIS OF FILM AND TV IN AUDIENCE ENVIRONMENT AND AUDIENCE PSYCHOLOGY ₁₁₆₈

television art. The manifestations in the group position will be affected by the viewing place, group composition and environmental differences.

Generally speaking, the audience of film and television is a group. In the study of social psychology, the group is a very important concept. It generally refers to an organic collective that influences and restricts each other in the common activities. Organizational groups and unorganized groups effectively separate the audience groups, which are also called groups, and the two groups are subdivided into small groups with many different characteristics. The family is a small group type, belonging to the organization group, according to the blood relationship, the family is the specific embodiment structure of the family organization; an important small group type included in the unorganized group is the mass connected with the mass communication. Its unorganized nature is embodied in the fact that its constituent members are scattered in different areas in daily life and have potential links with various mass media. Explain this is very important, because we will see that the audience of movies and TV is the two different groups of the public and the family.

FILM AND TELEVISION AUDIENCE PSYCHOLOGY

The audiences of film and television are different in different environments and different environments, which results in very different audience psychology. The audience psychology mentioned here refers specifically to the public group psychology when watching movies and the family group psychology when watching TV (Echterhoff & Higgins, 2017).

The essence of the psychological activities of the film and television audience

People feel that foreign objects are realized through perceptual means, so perception is the basic condition of psychological formation. Perception allows people to directly feel the lines and sounds of objects, as well as form and colour. Feeling is a specific reaction that occurs when you feel something, and is closely related to direct physiological and psychological factors. When things present different characteristics, people will form a grasp from the overall perspective, called perception. This kind of psychological activity is enthusiasm and initiative. On the surface, the completion of perception is quite rapid and depends on perception. However, in-depth study will reveal that perception contains many emotional colours, thinking

associations and so on. Organs that perceive include the eyes and ears, reaching two high-level senses, visual and auditory, respectively (Ribas, Ribas, Barros et al., 2018).

Using social psychology as the basis for judging the psychology of film and television audiences, we will find that the system is complex. Concentrating the psychological descriptions of social culture and audiences not only reveals the psychological sensibility, but also raises the psychology to the level of rationality. When enjoying film and television works, the psychological reaction reflected by the audience is enthusiasm and comprehensive. From this point of view, the psychological mechanism lurking in the appreciation of the heart plays an important role in the appreciation process. It includes psychological factors such as emotional colour, thinking association, aesthetic perception, and plot understanding.

The unification and organization of psychological mechanisms needs to be realized under the mutual stimulation and interaction of the above psychological factors, which is very important for the effective appreciation of film and television art. Through the introduction to contemporary psychology (Wyatt, 2018), the human sensory structure plays a role of about eighty-five percent in the content of the surrounding information. The art of audio-visual plays a key role in the perception of the artistic carrier by the viewers. The visual and auditory effects in the film and television works allow the viewers to linger in the story of the movie. In the analysis of film and television works, whether the psychology is in an active state requires a good grasp to analyse aesthetics according to philosophical thinking, then it can not only transform nature, but also allow human beings to develop themselves. From the perspective of analysing the art of film and television works, someone proposed that art recipients are the first art carrier to obtain art information. The inquiry analysis of the subject receiving cultural information requires the reader to provide certain information content. Of course, each audience subject receives works in different ways, so the acceptance and presentation status of the works are different.

Formation of audience psychology

The formation of audience psychology is a relatively complicated process, which depends not only on the temperament characteristics of the audience itself, but also on the external environment, external experience and age level.

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some of which come from the aesthetic perception and aesthetic taste determined by the life experience of the surface, which is acquired and plastic. The other part is derived from the personality traits determined by the deep individual temperament type, which is innate and stable. For the audience, the aesthetic taste formed under its external experience directly restricts the formation and development of psychology. It is precisely because of the different aesthetic experience and aesthetic taste that it has produced a complex situation in which the audience of film and television preferences prefer. .

The aesthetic experience in film and television refers to the accumulation of experience in the structure, type, style and picture of film and television works in the long-term film and television appreciation activities. Different experiences, different emotional experiences, and then the aesthetic experience are also very different. Different aesthetic experiences breed different aesthetic emotions, which is a kind of “high-level”

emotion that is higher than daily life experience and emotional experience, which penetrates into the audience. In imagination and understanding, participation in the psychological composition is achieved through the affinity and mediation exerted in the aesthetic image. Aesthetic experience is a process of change and development. With age, rich experience, and self-construction, it will also present different states in cognition. Aesthetic taste and aesthetic emotion will occur with the change of aesthetic experience change. Generally speaking, aesthetic taste largely determines the audience's evaluation and preference for a film and television work. For example, the students of film and television majors will reveal the human nature behind the image from a professional perspective when they appreciate the literary ethics film. Conduct a rational analysis and think calmly and objectively about the spiritual connotation of the characters under the cover of the flesh, and for the general audience, such films will cause them to produce pornographic, disorderly, and elusive emotions.

The final completion of the dissemination of film and television works can only be achieved by the acceptance of individual audiences. On the basis of meeting the psychological characteristics of a certain group, the individual audiences have different characteristics in terms of experience, experience, knowledge level and moral cultivation. This feature is not only affected by the external environment, but also affected by the external

environment. It depends on the physiological mechanism of the human body and the determining role of the temperament type.

Film and television is a modern mass media. Although the development of the times and the advancement of technology have greatly shortened the space for human cultural exchanges, human beings have thousands of years of incomprehensible relationship with this rehabilitated land. Many cognitions have long been deep buried in the depths of ideology. The progress of the times has created new ideas and concepts, while at the same time showing respect and favour for history and nation. Thus, under the dual roles of both history and reality, it has contributed to the derivation of contemporary audience psychology.

Two-dimensional qualitative method of audience psychology

The audience's psychology is characterized by diversified and complicated effects of the type of weather quality and the acquired environment and experience. In order to have a clear and accurate positioning of the psychology of a certain audience, it is convenient for the production of film and television programs and the rational allocation of film and television colours. Here, the author analyses the two-dimensional qualitative method of audience psychology. The two-dimensional qualitative method is mainly established from the intersection of the two dimensions that affect the audience's psychology. Aside from the group psychology caused by the big environment, only the weather quality type and the acquired external experience are considered. Types include blood type, depression type, bile type and mucus type, and the acquired experience is more complicated, including personal occupation, cultural level, life experience, etc. Here we choose a reasonable and universal age as the reference standard. The same age group is roughly the same due to the accumulation of life, so it will show similar common characteristics in psychology. Its performance is as follows:

According to age, the audience can be roughly divided into juvenile, juvenile, youth (including college students), middle-aged and old-aged stages. Different ages, the characteristics of their psychology are very different, which also leads to a misunderstanding of the same film and television works.

The young age is the purest and innocent stage in life. The lively and active children are full of curiosity and fantasy about everything. Seeking knowledge, winning and imitating are the basic

COMPARATIVE ANALYSIS OF FILM AND TV IN AUDIENCE ENVIRONMENT AND AUDIENCE PSYCHOLOGY ₁₁₇₀

psychological characteristics of children at this stage. At this time, under the influence of their own physiological factors, children began to spontaneously like some bright and eye-catching colours, such as red, blue, yellow, and green and so on. Therefore, many cartoons often use high-saturation and high-definition colour configurations in their designs. These vivid colours directly affect children's sensitive visual receiving systems, creating an unforgettable and profound impression, which in turn leads to children's continued interest in watching. The character image created in the film gradually establishes the moral judgment standard in the children's mind, so there is a good or bad point for the character.

The juvenile stage continues the curiosity and curiosity of early childhood, and has a great development to a large extent. Junior high school students gradually mix their own understanding and judgment into the surrounding cognition, and individualized thoughts will also appear together with rebellious feelings. Due to the lack of rational speculation and profound analysis, the cognition of new things is superficial. When making programs for the special group audience of middle school students, they should not pursue the commercial interests and ignore the law of juvenile psychological development.

The youth stage of the audience has begun to

mature in ideology, and the development of self-consciousness has gradually shifted from focusing on understanding the external world to understanding the inner self. In the world view, outlook on life and art view, we have already possessed the basic theoretical form, and the ability to judge whether it is good or bad has reached a relatively mature stage. Proactive, innovative, emotional and emotional are the common characteristics of youth groups.

Although the middle-aged and elderly audiences have different age levels and social responsibilities, they are the two groups with the most similar psychological performance, pursuing pleasing, fresh and elegant, likes and warmth, lively and festive scenes and reunion endings. Paying attention to current affairs politics and caring for the lives of the people shows the greatest "reliability" for the "facts" presented by the news.

It is not difficult to see from the above analysis that the audience psychology presents distinct contrasts and changes at different ages. Its formation is a process from germination to maturity and enrichment, which is created and presented in the acquired experience and cultivation regularity. Therefore, choosing one of the different age stages as one of the dimensions of audience psychoanalysis is the most universal and scientific.

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As shown in Figure 2, in the two-dimensional qualitative coordinate map of the audience psychology, the abscissa represents the congenital temperament type in the deep constitution of the audience psychology, and the ordinate represents the different age stages of the audience that influence the external experience in its surface composition. In the analysis, first of all, a certain type of audience should be placed within the group psychology of their place, including national, national or regional. Then, through the combination of two dimensions, find the intersection that meets the characteristics of this group. The point is accurately positioned, and based on the analysis of the abscissa corresponding to the intersection point - the personality temperament type, and the ordinate - the psychological characteristics presented in different age stages, based on to grasp the general characteristics of the audience's psychology under this group. For example, when we pre-planned a senior-age program, we found that most of the temperament types in the elderly population were mainly depression. Combined with the old-depression intersection shown in the above figure, we can prepare for the rapid Find the characteristics of depressive groups in the elderly, that is, comprehension decline, distraction, good memories, easy to be lonely, while indifference, slow movement, emotional concealment, calm and steady.

Therefore, the editors should pay attention to the layout of the program should not be too fancy and chaotic when the pre-planning, the rhythm is as slow as possible to adapt to the stable and slow personality of this group. In addition, the use of music should be smooth, calm and natural, mainly based on traditional music and classical music; the colour matching is simple and simple, fresh and elegant, good at using warm colors and low-saturation low-light colours to evoke memories and trigger emotions.

The ultimate goal of the audience psychology two-dimensional analysis method is to establish a psychological bridge between the film and television program producers and the audience, making the film and television practice more scientific and reasonable.

RESULTS AND DISCUSSIONS

Analysis of the results of the film and television audience environment

This paper takes film as the research object, and analyses the environment of different film and

television audiences by analysing the viewing effect of different regions, different genders and different cultural levels.

The same movie will be played in Guangdong and Yunnan, and Cantonese and Mandarin will be played simultaneously. The movie will start from playback and will be played back after 20 days. The result is shown in Figure 3.

Figure 3

.

Viewing results of the Guangdong

area

It can be seen from the results of Figure 3 and Figure 4 that the effects of different regions on the audience are more obvious. Due to the popularity of Cantonese and Mandarin in Guangdong, the amount of playback in these two languages is similar. However, since Cantonese is their hometown, the amount of play will naturally be more. Most of the audiences in Yunnan do not speak Cantonese, so there are very few people who choose to watch Cantonese movies, and there are many people who watch Mandarin movies.

COMPARATIVE ANALYSIS OF FILM AND TV IN AUDIENCE ENVIRONMENT AND AUDIENCE PSYCHOLOGY ₁₁₇₂

Figure 5

.

Results of different types of

watching favourite types

Figure 6

.

Results of different types of

watching and affecting types

Figures 5 and Figure 6 show the experimental results of differences in age and education. The results show that differences in age and level of education also create a different level of appreciation for each individual. Men prefer to watch military and science fiction movies, and women are more inclined to family ethics and love movies. The audience with lower cultural level is not very demanding on the thoughts of film and television works. The aesthetic level and the appreciation and ideological awareness of film and television works are much lower than those of highly educated audiences. For those with higher cultural level, the quality of the film, ideological

requirements, and appreciation ability are relatively high.

Analysis of the comparison results of the psychology of film and television audience

As a means of film and television modeling and the expression of film and television language, color has become more and more involved in the creation of film and television works. It has become one of the most important visual components on the screen. The first thing that the audience accepts when watching movies and TV shows is the stimulation of color, which in turn produces the corresponding visual perception psychology. Many film and television work often end up due to the abuse of color, while others have become positive immortal masterpieces because of the positive influence of color application on the visual psychology of the audience. Therefore, this article through the color of film and television, and then understand the audience psychology. Figure 7 shows the psychological activity curve of the audience when watching movies with more prominent colors and movies with less prominent colors.

Figure 7

.

Psychological activity graph of the

audience when watching movies with more

prominent colors and movies with less

prominent colors

It can be seen from Figure 7 that within 100s of the interception, the psychological activity when the audience watches the color is obviously stronger than the psychological activity when the color is flat. Since it can be proved that the film uses different colors, the audience can be brought Come to strong psychological fluctuations. Through the two-dimensional analysis method of audience psychology in Section 3.3, it can be known that film and television creators should pay attention to the arrangement of the program should not be too dull

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and the personality of the rhythm as fast as possible. In addition, the use of music should stimulate people's hearts, mainly percussion; color matching is good at using warm colors and saturation low-light colors to evoke memories, trigger emotions, and cater to the group's emotional concealment and weak understanding.

CONCLUSION

The world's television and other communication industries have developed by leaps and bounds. The content of film and television programs is more novel, more diverse, and more uniquely created. There are considerable breakthroughs and improvements in quantity and quality. The economic constraints that have arisen with the loss of movie viewers have created a visible and potential threat to filmmaking. This paper intends to make some tentative comparative analysis of film and TV in the audience environment and audience psychology from the perspective of social psychology, and through experiments to verify the importance of different audience environment and audience psychological aspects of film and television communication.

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