PROGRAMA ANALÍTICO DE ASIGNATURA
1.
DATOS GENERALES:
Facultad: Negocios
Escuela: Turismo
Período: 2018-2
Denominación de la asignatura: E-Business
Código: 5266
Créditos: 2
Horas dedicación: 30
Teóricas: 30
Prácticas: 0
Total de horas por semana: 2
Prerrequisitos:
Ubicación en el plan de estudio:
Área de Formación: Básica
Apoyo
Especialización
Docente: Marino Jaén Espinosa Email: [email protected]
2.
JUSTIFICACIÓN:
E-Commerce is a modern methodology to do business that detects the necessity of enterprises, merchants and consumers for
reducing cost, and to improve the quality of goods and services. Moreover it improves the delivery time of goods and services.
Thus we must not keep contemplating E- Commerce as a Technology, but the use of Technology to improve the form to do
business. We can considered E-Commerce, as an technological extension of our traditional way to do business.
Actually the form to do business is characterized by the constant improvement of the processes of fulfillment and as an answer
to this issue businesses globally are changing their organizations and their operations. E-Commerce is the form of how to deploy
those changes inside a global scale, permitting the companies to be more efficient and flexible in their internal operations, thus to
work in a more closest form with their providers and to be more pending of the necessities and expectative of their clients,
Moreover it permits select the best providers independently of their geographic localization so in that way be able to sell to a
global market.
3.
DESCRIPCIÓN:
This course is a review of social, technical and commercial aspects of the most common models of e-business.
4.
COMPETENCIAS:
4.1.
Competencias Genéricas:
To acquire knowledge related to technical, social and commercial aspects of e-business.
4.2. Competencias Específicas:
Upon completion of this course the student should be able to:
•
Determine how to apply strategies to the business and their markets.
•
Define the strategies objectives of the business to be implemented in the site.
•Establish the metric pattern to measure the fulfillment of objectives.
•
Measure y adjust the plan to attain the objectives.
•Measure y adjust the plan to attain the objectives.
5.
CONTENIDOS
POR TEMA:
1. ¿What is E-Commerce?
2. E-Commerce for B2B.
3. E-Commerce for consumers.
4. Behind the network.
5. Conection with .com companies.
6. Legal and ethical aspects.
6. ESTRATEGIAS METODOLÓGICAS Y DE APRENDIZAJE
Lecture classes, team work, workshops.
Solve in groups, case assigned by the professor.
Present homework un groups and individually.
Lectures presented by the professor, using slides (projector) in some themes and/ or problems.
7.
PLANIFICACIÓN SEMANAL:
SEMANA CONTENIDOS
TÉCNICA
ACTIVIDAD
(en función del alumno) RECURSOS EVALUACIÓN COMPETENCIAS
