Food Services Survey

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Food Services Survey

SPRING 2016

OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH

THE AMERICAN UNIVERSITY IN CAIRO

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OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH 1

Food Services Survey

E XECUTIVE S UMMARY

I

NTRODUCTION

The Food Services Survey was designed to ask the AUC community about their opinions regarding current campus food services, especially after introducing 3 new food outlets on AUC New Cairo Campus; Catering Co., AM Kitchen and Butcher’s Burger. This information will help the University Food Services Office to ensure that campus food services satisfy the needs of the community.

M

ETHODOLOGY

The survey was developed by the University Food Services Office and the Office of Data Analytics and Institutional Research. The survey was distributed via email by the Office of Data Analytics and

Institutional Research to all AUC community members on May 11, 2016, and an email reminder was sent on May 18, 2016. The survey was closed on May 23^rd. Nine hundred and ninety-six (996) students, staff and faculty members completed the survey during the administration period.

S

UMMARY OF

R

ESULTS Demographics

A total of nine hundred and ninety-six (996) students completed the survey: 644 (65%) undergraduate students, 92 (9%) graduate students, 84 (8%) faculty members and 194 (20%) staff members. Only 10%

of the total number of respondents reported that they were residents on campus.

Food Outlets on Campus New Cairo Campus

Regarding the variety of food outlets on New Cairo campus, twenty-two percent (22%) reported that Butcher’s Burger is their most favorable, seventeen percent (17%) reported that Catering Co. is their most favorable, while thirteen percent (13%) reported AM kitchen as the most favorable.

The highest rated outlets were TBS (58%), Quick 24 (32%) and Catering Co. (31%), whereas the least favorable operating outlets were Cairo Kitchen (50%), Catering Co. (45%) and Tarwe2a (34%).

Tahrir Campus

Forty-one percent (41%) of respondents reported that they are satisfied with the new service provided by Catering Co. in comparison to the previous vendor, twenty-three percent (23%) reported that they found no difference in the new service compared to the service provided by the old vendor and thirty- six percent (36%) were dissatisfied with the change.

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R

ESULTS

Q1: Please identify yourself:

COUNT PERCENT

Undergraduate student 644 64.7%

Staff member 194 19.5%

Graduate student 92 9.2%

Faculty member 84 8.4%

Total 995

Missing 1

Q2: Are you a resident on campus?

Yes 77 9.8%

No 705 90.2%

Total 782

Missing 214

64.7%

19.5%

9.2% 8.4%

Undergraduate student Staff member Graduate student Faculty member

Please identify your affiliation with the University:

10%

90%

Do you live in the students' residents?

Yes No

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Downtown Campus

Q3: Please rate the new services introduced on Down Town Campus by Catering Co.:

(Including respondents who picked

“Not Applicable”)

Very satisfied with the change 31 3.4%

Satisfied with change 148 16.4%

Presented no change in comparison with the previous vendor, they are both the same

103 11.4%

Un-satisfied with the change 86 9.5%

Completely un-satisfied with the change 69 7.7%

Not Applicable 464 51.5%

Total 901

Missing 95

New Campus

Q4: Please rate the new services introduced on the new campus:

MOST

FAVORABLE FAVORABLE

LEAST

FAVORABLE TOTAL

catering co. Percent 17.06% 39.29% 43.65% 100%

Count 129 297 330 756

Butcher's Burger

Percent 21.51% 41.10% 37.40% 100%

Count 157 300 273 730

AM Kitchen Percent 12.71% 42.71% 44.57% 100%

Count 89 299 312 700

Total 763

Missing 233

7%

34%

23%

20%

16%

Rating of the New Downtown Food Services

(Excluding respondents who picked Not Applicable)

Very satisfied with the change Satisfied with change

Presented no change in comparison with the previous vendor, they are both the same Un-satisfied with the change

Completely un-satisfied with the change

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Q5: Choose three of your most favorable operating outlets (overall).

1ST CHOICE 2ND CHOICE 3RD CHOICE

WEIGHTED SCORE Percent Count Percent Count Percent Count

AM Kitchen 3.62% 28 3.68% 28 3.36% 25 159

Auntie Anne’s 9.82% 76 9.87% 75 8.19% 61 409

Baskin Robbins 0.39% 3 1.97% 15 3.09% 23 102

Butcher’s Burger

7.36% 57 9.61% 73 6.44% 48

347

Catering Co. 13.1% 101 8.68% 66 9.53% 71 104

Cilantro 3.49% 27 5.00% 38 5.91% 44 446

L’ Aroma 6.59% 51 5.26% 40 4.83% 36 235

Tarwe2a 4.26% 33 5.79% 44 6.04% 45 224

Cinnabon 0.90% 7 3.82% 29 7.11% 53 239

Quick 24 7.88% 61 10.92% 83 13.7% 102 533

Cairo Kitchen 1.42% 11 2.76% 21 2.28% 17 431

TBS 27.5% 213 16.71% 127 13.3% 99 280

Seoudi Mini Market

9.56% 74 8.29% 63 10.3% 77

256

Subway 4.13% 32 7.63% 58 5.91% 44 764

Total 774 760 745

Missing 222 236 251

*The weighted score is calculated using the following formula: Sum of Counts * Score (1^st Choice Count * 3) + (2^nd Choice Count * 2) + (3^rd Choice Count * 1)

17.06%

21.51%

12.71%

39.29%

41.10%

42.71%

43.65%

37.40%

44.57%

CATERING CO.

BUTCHER'S BURGER AM KITCHEN

Rating of the New Services

Most favorable– Favorable– Least favorable–

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Q6: Choose three of your least favorable operating outlets (overall).

1ST CHOICE 2ND CHOICE 3RD CHOICE

WEIGHTED SCORE Percent Count Percent Count Percent Count

AM Kitchen 6.82% 49 6.62% 45 8.16% 51 -288

Auntie Anne’s 6.12% 44 7.65% 52 5.92% 37 -273

Baskin Robbins 5.01% 36 5.29% 36 4.64% 29 -209

Butcher’s

Burger 12.80% 92 11.47% 78 8.16% 51

-483

Catering Co. 25.73% 185 11.18% 76 8.48% 53 -760

Cilantro 4.45% 32 5.74% 39 4.48% 28 -202

L’ Aroma 2.78% 20 5.00% 34 5.76% 36 -164

Tarwe2a 9.04% 65 12.35% 84 12.5% 78 -441

Cinnabon 2.50% 18 4.26% 29 5.28% 33 -145

Quick 24 1.67% 12 0.74% 5 2.40% 15 -61

Cairo Kitchen 15.58% 112 16.18% 110 18.7% 117 -673

TBS 1.39% 10 1.62% 11 1.44% 9 -61

Seoudi Mini

Market 0.70% 5 1.18% 8 2.56% 16

-47

Subway 5.42% 39 10.74% 73 11.5% 72 -335

Total 719 680 625

Missing 277 316 371

102 104

159 224

235 239 256

280 347

409 431

446 533

764

0 100 200 300 400 500 600 700 800 900

BASKIN ROBBINS CAIRO KITCHEN AM KITCHEN CINNABON CILANTRO L’ AROMA TARWE2A SUBWAY BUTCHER’S BURGER AUNTIE ANNE’S SEOUDI MARKET MINI MARKET CATERING CO.

QUICK 24 TBS

Weighted Score of the Most Favorable Food Outlets

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*The weighted score is calculated using the following formula: Sum of Counts * Score (1^st Choice Count * -3) + (2^nd Choice Count * -2) + (3^rd Choice Count * -1)

-760 -673

-483 -441

-335 -288

-273 -209

-202 -164

-145 -61 -61 -47

-800 -700 -600 -500 -400 -300 -200 -100 0

CATERING CO.

CAIRO KITCHEN (AT HUSS) BUTCHER’S BURGER TARWE2A

SUBWAY AM KITCHEN AUNTIE ANNE’S BASKIN ROBBINS CILANTRO L’ AROMA CINNABON QUICK 24 TBS

SEOUDI MARKET MINI MARKET

Weighted Score of the Least Favorable Food Outlets

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Net weighted Scoring of Food Outlets

*Net Weight Score is calculated as the sum of the weighted scores that the outlet stores received as most favorable as well as the least favorable.

-569

-314 -185

-136 -129 -107

-55

33 75 79

136

384 472

703

CAIRO KITCHEN (AT HUSS) CATERING CO.

TARWE2A BUTCHER’S BURGER AM KITCHEN BASKIN ROBBINS SUBWAY CILANTRO L’ AROMA CINNABON AUNTIE ANNE’S SEOUDI MARKET MINI MARKET QUICK 24 TBS

Net Weight Score* of the Operating Food Outlets

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Meal Plans for Resident Students

(Results are filtered to include only responses from those who reported that they are Campus residents only) Q7: Did you know about the introduction of meal plans program?

Yes 54 72.00%

No 21 28.00%

Total 75

Missing 2

Q8: Have you registered to the meal plans introduced by Catering Co.?

Yes 3 3.95%

No 73 96.05%

Total 76

Missing 1

72%

28%

Awareness of the New Meal Plans Program

Aware Not Aware

4%

96%

Registered to Meal Plans Introduced by Catering Co.

Yes No

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Q9: How do you rate the meal plans offered?

Excellent 1 7.14%

Good 1 7.14%

Neutral 0 0%

Not convenient 6 42.86%

Not applicable 6 42.86%

Total 14

Missing 63

7.14%

0%

42.86%

EXCELLENT GOOD NEUTRAL NOT CONVENIENT NOT APPLICABLE

Meal Plans Rating

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General Suggestions

Please list any general suggestion or ideas you wish to have in a meal plan program that will encourage you to register

Please list any general suggestion or ideas related to the food services on New Cairo Campus

4 4

5

7

9

12

FOOD QUALITY HYGIENE SERVICE VARIETY OTHER PRICE

General suggestions for meal plans program that will encourage you to register

6 25

54 55

69

110 125

NO SUGGESTIONS FOOD QUALITY PRICES OTHER NAMED SUGGESTIONS FOR NEW VENDORS COMPLAINTS ABOUT EXISTING VENDORS VARIETY

General suggestion or ideas related to the food services on New Cairo Campus

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Please list any general suggestion or ideas related to the food services on Downtown Campus

What type of new vendors would you like to see on campus?

2 3 3 3 6

9

18

75

COFFEE AND TEA VENDOR CATERING CO.

MC DONALD’S BUTCHER’S BURGER OTHERS HEALTHY AND VEGETARIAN VARIETY AND AFFORDABILITY NOT APPLICABLE

General suggestion or ideas related to the food services on Downtown Campus

7 9

15 30

34 38

41 51

59 75

84

115

142

SANDWICH VENDOR INTERNATIONAL CUISINE LEBANESE CUISINE DESSERTS AND BAKERIES COFFEE SYRIAN CUISINE AND SHAWERMA ASIAN AND CHINEESE CUISINE FAST FOOD ORIENTAL CUISINE OTHER ITALIAN CUISINE BURGERS & AMERICAN CUISINE HEALTHY FOOD

Type of new vendors would you like to see on campus