Brand management
Brand management
38
Gestão de marcas: um estudo de caso da puma / Brand management: case study of puma
15
Gestión de marca – Brand Management
49
A critical review of private labels (PLs): implications for managing retail brands
7
Gestión de marca e identidad en la televisión pública. Análisis de Canal Encuentro, Argentina
12
Vicasol, the improvement of a brand process and its relevance and positioning in the European market.
43
Brand Engagement Analisis del compromiso del consumidor
51
Consumer emotional attachments to a brand
70
Medición del Brand Equity con Social Media
18
Optimal retail price promotions
28
The García Brand project
46
Brand Identity: Construyendo una tribu
81
Estudio sobre la relación que existe entre la personalidad de marca y experiencia de marca en la rentabilidad de las pymes en Colombia El caso de dos comercializadoras de ropa
31
Qualitative Market Research: An International Journal
18
The Effects of Celebrity Endorsements towards Purchase Intention among Malaysian Millennials
10
You love it, i love it, too: a social network analysis approach to brand love
15
Global, local and glocal brands in emerging markets: sources of brand value and brand purchase likelihood
231
Art – Search is brand – Sentinel – 2005
26
El posicionamiento de una marca deportiva (Brand positioning)
12
The importance of brand elements : effects of critical brand elements on wine purchase behavior
137