Customer Loyalty
Gestión de lealtad del cliente de turismo de negocios en pymes hoteleras/Business tourism customer loyalty management in smeshotels
... An adequate quality management based on the customer guarantees achieves its satisfaction and loyalty, which promotes restart of the process, resulting increase in customers. Precisely in this article is ...
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Some insights for a relationship marketing model integrating SERVQUAL and customer loyalty in dental clinics
... of customer loyalty and reluctance to adopt new management are evidence of the deficiencies and the lack of research about the relations between patients and dental ...SERVQUAL, Customer ...
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Estrategia de marketing relacional para lograr la fidelización de los clientes - Relational marketing strategy to achieve customer loyalty
... improve customer loyalty in the Centro de Aplicación Productos ...a Customer Loyalty Survey was applied on a sample of 216 small stores of Metro Lima, in two stages: before and after the ...
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Customer loyalty in clusters: perceived value and satisfaction as antecedents
... The first hypothesis considers perceived value as a second order construct, implying that each dimension is in turn made up of various sub-dimensions. The functional dimension of perceived value relates to the utility ...
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David vs. Goliath or traditional versus modern retail formats: investigating determinant of customer loyalty in emerging markets
... Several authors have described conditional value as being derived from a temporary functional or social value (Sheth et al., 1991a; Sweeney & Soutar, 2001). This means that it arises when situational factors, such as ...
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Trust and satisfaction: the keys to client loyalty in mobile commerce
... of customer loyalty in a mobile context: (1) The propensity to use new information and communication technologies (ICTs), which is a factor widely analyzed in the literature on the Technology Acceptance ...
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Inbound marketing como estrategia de fidelización de clientes
... used loyalty methods in the Currently, with special emphasis on the description of inbound marketing, all with the aim of providing a material that serves both to expand knowledge for experts in the field and ...
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Entity crisis, halo effect and loyalty
... that loyalty is an anti-cyclic strategy for ...building customer loyalty in boom years generates positive credit towards the firm from customers who are unwilling to abandon it even when it is in ...
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El marketing como estrategia para la fidelización del cliente
... or customer loyalty is unquestionably a quality. Their loyalty is an attribute or trait that can be measured, and, in general, customers show high or low levels of ...managing customer ...
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Benefits from the standardisation of the complaint management system
... on customer satisfaction, employees’ interpersonal interactions with customers seems to be an irrelevant ...the customer that conveys concern for the problem has real meaning in the explanation of why the ...
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A call to loyalty: women’s bodies, playgrounds and battlefields
... requires loyalty: feminism is summoned to defend the ‘conquests’ of women from distinct and appa- rently opposed ...to loyalty undermines the potential of feminism as a form of ...
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A review of the customer lifetime value as a customer profitability measure in the context of customer relationship management
... CLV. Customer led innovations offer multiple benefits such as reduced time-to-market, reduced cost-to-market or increased fit-to-market (Piller, ...correct customer segmentation and customer ...
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El Customer Centricity como enfoque organizacional
... estrategia Customer Centricity lleva un año de implementada y ha servido como medio para generar compromiso y un mejor servicio completamente enfocado a la satisfacción y el bienestar del cliente, además de ir de ...
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Customer Relationship Management-PeopleSoft CRM
... Las siglas CRM son el acrónimo de Customer Relationship Management (Gestión de Relaciones con el Cliente). Un factor de éxito importante en cualquier compañía se basa en la relación que tenga con sus clientes. A ...
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Airline website loyalty formation and the moderating effects of gender and education
... Research into gender has revealed an imbalance in favour of men in the use of technology due to socio-economic differences (Bimber 2000), due to technical skills (Shumacher and Morahan-Martin 2001) and due to interest in ...
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Reviewing customer value literature: Comparing and contrasting customer values perspectives
... create customer value. Although these studies examined the role of customer values in commercializing technologies at the level of the individual firm, more recently it has been pointed out the potential ...
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TítuloMeasuring brand equity in the smartphone industry: an approach through Aaker’s model
... Aaker (1991) followed the cognitive standpoint when defining brand loyalty. More specifically, he established two main indicators of brand equity: price premium and consumer satisfaction. The price premium ...
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Proyecto fin de master: The Closet. Personalized selling clothes through internet to the customers
... the customer about the design, we will begin the tailoring process, which consist of four activities: first pattern, this is making the templates from which the parts of a garment are traced into fabric; second ...
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Customer insight
... los Customer Insights, pero lo cierto es que sus técnicas trabajan más sobre el plano consciente y declamativo; en cambio las nuevas técnicas que se requiere para detectar los Consumer Insights profundizan y ...
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Driving Customer Analytics Based on Local Customer Perspectives on Insurance
... Service-oriented customer service Competent / well trained agents Trusted relationship with my agent Large selection of products / services Local proximity of insurance company Low premiums Agent of a similar age ...
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