Ephemeral visual content on Instagram as a digital marketing tool in the positioning of Peruvian brands of trendy youth clothing for women in Metropolitan Lima.
Social networks innovation have changed consumer behavior and have allowed consumers to engage with their preferred brands through them. This is evidently manifested in millennials who actively participate in social pages either through Instagram, Facebook or other. These changes are generated on the basis that consumers are looking for new sensations and emotions. In this way, many of the millennial brands are developing ephemeral content on Instagram to generate links with the customer and that these are not only customers but part of the brand. As a consequence, it seeks to position the brand seeking its differentiation and customer loyalty and satisfaction.
Wedding Fit, will give a unique and exclusive experience to our clients, since during the duration of their contract, they will be provided with gym equipment in their home or office. In addition, within the services offered is the visit of a personal trainer, a nutritionist and other additional services such as massage and relaxation therapy.
the Teaching Hospital of the Universidad Peruana de Ciencias Aplicadas. Materials and
Methods: The study design is observational, descriptive, cross-sectional and retrospective. The sample was random and consisted of 382 children between 6 years to 11 years 11 months seen in the period March 2011 to February 2013 at the Teaching Hospital of the UPC. For measurement of dental caries and the Oral Hygiene Index (IHO), odontogram and simplified soft debris index was used respectively. Other variables (gender, age, use of extrinsic sugars, complaint, presence and frequency of toothbrushing) were obtained through medical records found in the data base SMILE. Statistical analysis was used the chi -square test. Results: The prevalence of caries of 82.14 % and a statistically significant association in the relationship of this disease with oral hygiene index was found. Also, no associations between the presence of cavities with variables gender, age, extrinsic sugars intake, complaint, presence and frequency of toothbrushing were found. Conclusions: There is a high prevalence of dental caries as various studies and will refer only statistically significant association was found with a variable (IHO). Is recommended for these various studies can be compared.
1.6.4 Modelo de Aaker
Aaker (1991) cuenta con un modelo en donde se divide en 5 componentes principales que dan lugar al bran equity: Brand Loyalty, el cual reduce costos, afilia al cliente y ataca a nuevos clientes; Brand Awarness, son los signos, familiaridad y reconocimiento; Percieved Quality, precio, diferenciación y calidad; Brand Associations, razón para comprar, la actitud y sentimientos que la marca tiene con el consumidor y Other Proprietary Brand Assets, las ventajas competitivas. Lo cual proporciona valores al cliente para evaluar, tal como la utilización de la satisfacción, confianza en el momento o proceso de compra y sobre todo en el proceso de información de la marca en cuestión. Esto se ve reflejado en la valoración que el cliente le da la marca.
Materials and methods: The study was experimental in vitro. 132 Bulk Fill type resin bodies were evaluated, which were divided into six groups of 22 resin bodies each. Groups 1, 2 and 3 were made with Aura ® resin (SDI) and groups 4, 5 and 6 with Tetric-N-Ceram ® resin. Groups 1 and 4 were submerged in the Red Bull ® energy drink and groups 2 and 5 in the Volt energy drink for 10 min / 1 time a day for 7 days. On the other hand, groups 3 and 6 were control groups, only immersed in distilled water for 7 days. The diametral tensile strength was evaluated through the Instron ® universal test machine (speed 0.5mm / min - load 100 KN), measured in MPa. To evaluate the results of each of the variables and perform the univariate analysis, we proceeded to obtain measures of central tendency and measures of dispersion. To evaluate the bivariate analysis, the Kruskal Wallis test was carried out.
As a response to the constant increase in the population's demand for textile garments and in response to the problems identified (lack of comfort and personality in “fashionable” clothing), “Dumb” was born. "Dumb" is not just a brand, but the name of the character that gives life to it, a sloth bear. This character offers "anti-fashion", large, minimalist, comfortable clothing and that allows our public to express themselves through him and his outfits. Customers will be able to communicate with the company (which interacts as the character for differentiation purposes) through social networks, being accessible and allowing a closer and more friendly relationship. The quality / design / price ratio of “Dumb” garments and articles is always 1, keeping the three pillars at the highest standards. In the research work to be presented below, the projection made for the first three years of the project's life is shown both at the level of income, costs, expenses and other expenses, financial statements and finally viability of the venture.