Mobile marketing, electronic marketing, value added services for mobile phone users
The Influence of Mobile Phone Users on the Design of 3G Products and Services
... often simply showed pictures they had taken to people they were with. Alterna- tively the pictures were downloaded to a PC via Bluetooth and/or sent as attached files with e-mail. More research on this topic is needed, ...
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TítuloA new challenge for advertising on mobile devices: Social TV
... Pino, Marketing Services Director, Atresmedia Publicidad, “is the logical consequence of the pro- gressive use of mobile devices whilst watching TV, together with the increased possibilities ...
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TítuloThe moderating influence of involvement with ICTs in mobile services
... insights for mobile service ...perform marketing strategies based on the consumers ’ level of involvement with ...Moreover, mobile tailored services could be offered to these speci fi c ...
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ADDED VALUE-BASED APROACH TO ANALYZE ELECTRONIC COMMERCE AND MOBILE COMMERCE BUSINESS MODELS
... connected, users can easily access offers from servers situated all around the ...banking services or human workforce by means of tele-working, all can be transmitted digitally over the ...example ...
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Privacy protecting systems for electronic commerce on mobile devices
... or services through the utilization of these new ICT infrastructures, usually related to mobile ...connected mobile de- vices has experienced an important growth due to the release of mobile ...
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Contested Discourses on Migrant Connectivity: Migrant Users and Corporations of Mobile Phone and Money Transfer Services in Catalonia An interdisciplinary approach
... including electronic money transfers that have gradually substituted hand deliveries (Orozco, 2002, ...case for various practices that may or may not involve users’ direct use of digital ...options ...
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The Big Question: Have social media and/or smartphones disrupted life in your part of the world?
... online for more traffic as they recruit distinguished ...places for young users to engage in peer learn- ing, which helps prepare them for the work force in advertising and related ...
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Nuevas arquitecturas de transpondedores de microondas = New transponder architectures at microwave frequencies = Nouvelles architectures des transpondeurs d’hyperfréquences
... The ultimate power performance at both device and circuit levels is limited by the intrinsic material properties, being cut-off frequency, carrier velocity and breakdown field essential material parameters [3.12-3.13]. ...
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Towards a Sociological Theory of the Mobile Phone
... By contrast, when technologies like cellular phones become ubiquitous, no certain conclusions refer- ring to the actual changes in human communications patterns can be drawn. Instead, much extensive and sophisticated ...
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EL AUTOR: Sir Richard Branson es un conocido emprendedor con un insaciable
... Puede que hubiera sido más fácil contratar una empresa de relacio- nes públicas y asignarles la tarea de la publicidad, pero Freddie tenía razón; tenía que hacerlo yo mismo. Así que durante unos años hice cual- quier ...
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Changes in media consumption and its impact in modern advertising: a case study of advertising strategies in Ecuador
... digital marketing could replace traditional marketing ...digital marketing has over traditional marketing, because it shows how many people see the ad; it targets a segment that is desired, ...
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Nexo TIC-finanzas-crecimiento: hallazgos empíricos de los países de los Próximos 11
... TELLIN), mobile phone penetration (variable: MOBILE), internet user penetration (variable: INTUSE), internet server penetration (variable: INTSER), and fixed broadband penetration (variable: ...
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Microservices for a carrying hailing service system: management of users and their economic transactions, generation of reports, and interaction with external suppliers
... x Description: The Back Office is an administrative web platform that supports the approval of drivers, through the verification of documents sent from the mobile application of the driver. The flow allows ...
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Flooding through the lens of mobile phone activity
... of users per city (or administrative boundary) was inferred by cross-referencing the users’ HAT with the GADM ...estimation for the main cities of the regions affected by the 2009 floods: Cárdenas, ...
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Falling Kidnapping Rates and the Expansion of Mobile Phones in Colombia
... As mentioned above, the evolution of kidnapping in Colombia followed the overall cycle of violence that Colombia experienced during the eighties. According to Mauricio Rubio (2004), one of the most well versed academics ...
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A Nielsen report on the myths and realities of teen media trends
... “ephebos” for youth, and “phobos,” for, well, ...and marketing, ephebiphobia shows up in the constant and frenetic quest to understand how teens use media, made murky by assumptions that teens ...
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Individual Tariffs for Mobile Services: Theoretical Framework and a Computational Case in Mobile Music
... personalized mobile music ...offer mobile music services [17]; some can even be personalized ...the users can improve their singing performance by following the courses and getting ...
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Art – Marketing Mobile with Mobile – 4Info – 2008
... using mobile advertising channels to promote a mobile service or product, most primary being the sophistication of the ...using mobile advertising channels is more advanced in their usage of ...
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Importancia de las Técnicas del Marketing Digital
... Según el autor (Arias, 2012), define: la investigación documental es un proceso basado en la búsqueda, recuperación, análisis, crítica e interpretación de datos secundarios, es decir, los obtenidos y registrados por ...
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Libro Blanco Mobile Marketing
... de marketing móvil, hace pensar que sea más que previsible que el móvil se convierta en herramienta de acceso a Internet con la llegada de las tarifas planas y la convergencia de redes móviles con redes ...
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