Top PDF Auditoría de gestión a Multicréditos Compañía Limitada de la ciudad de Loja, del 1 de enero al 31 de diciembre del año 2010
The effects of multimedia advertising on building brand equity
... study the effects of multimedia advertisement on building brand ...equity. The proposed study uses two questionnaires, one for multimedia ...
How corporate social responsibility can influence brand equity
... 2007). The rationale behind these effects is that when the brand fit is perceived as high, consumers can easily elaborate on the motives and find the logic for the ...
The effects of celebrity endorsement on the consumers’ perceptions towards global brands
... as building BE, modelling their CBBE and using CE for personalising and improving their brand’s imagery? The response lies in the maturing market which is undergoing new technological improvements ...
The effect of perceived benefits, trust, quality, brand awareness/associations and brand loyalty on internet banking brand equity
... Brand equity can be considered to be the difference between overall brand preference and multi-attributed preference based on objectively measured attribute levels 43 and as an overall ...
Axe’s brand personality and equity, consumers’ perspective on the brand’s personality and equity
... group, the seduction of the opposite sex is almost an obsession, a reality that demonstrates who the individual is, especially among his group of ...in the way consumers tend to ...
An investigation on the effects of brand equity, trust, image and customer satisfaction on regular insurance firm customers’ loyalty
... employed the expectations-evidence framework to learn more about the effect of firms' responses to crises on customer-based brand ...based on their past expectations about ...
Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality
... in building brand equity ...that brand origin (BO), meaning the “region or country where a brand is perceived to belong by its target customers” (Thakor and Kohli, 1996, ...
Analyzing consumer-based brand equity on Facebook: the impact of brand gender
... discussed the motivations for consumer-brand interactions on social media ...or effects of engagement for brand performance in terms of satisfaction ...focuses on ...
Study of the competitive dynamics between National Brands and private Labels within the soft drinks industry
... and brand managers in order to address those ...in the market consists in their absence of ...results, the consumers are looking for brands and more specifically, they are looking for values ...
A study on the effect of advertisements on customers' willingness to accept banking services based on modulatory role of brand: A case study of Bank Parsian
... 1, the proposed study investigates the effects of bank advertisement on how customers are encouraged to accept banking ...word, the survey looks to find whether advertisement has ...
Building online content on offline moments: opportunities for brands in social media
... between the brand and the consumer in ways one-way advertising cannot (Blattberg & Deighton, ...at the time it is most likely wanted by the ...digital brand content. ...
An investigation on the effect of advertising corporate social responsibility on building corporate reputation and brand equity
... role on creating a good image for business owners especially in banking ...measure the impact of CSR on increasing reputation as well as creating brand equity through customer ...
The impact of social media in brand building
... influence of the remaining four least relevant features which conceal 32% of the model’s knowledge is displayed in Figure 6 for the “Category”, Figure 7 for “Hour”, Figure 8 for ...
Investigating the effects of Iranian cultural factors on brand equity for strategic management of market share
... study the Chi-Squared test and other criteria for the goodness of the model ...fitness. The less is the value of Chi-Square test, the better will be the ...
Impact of Mobile advertising on consumer attitudes in Algeria: case study of Ooredoo
... growth of mobile advertising market in the coming years in Algeria that remains largely ...between the brand and the consumer. Nevertheless, the understanding of ...
Influence of tungsten and titanium on the structure of chromium cast iron
... structure of the chromium cast iron greatly depends on the additionally introduced elements such as titanium and ...elements of this type it does not form complex carbides in the ...
Distributions of grain parameters on the surface of aircraft engine turbine blades
... elements of the aircraft engines (so called „Flight safety parts” - ...subject of exceptional requirements in the production and control ...lot of requirements of the ...
Evaluating the influence of selected parameters on sensitivity of a numerical model of solidification
... series of analyses indicate lack of dependence of certain sensitivity analysis ...case of increasing the parameter r (the number the matrix B* is generated) obtaining ...
Statistical Assessment of the Effect of Chemical Composition on Mechanical Properties of Hypereutectic AlSi17CuNiMg Silumin
... from the following starting materials (Table 1): aluminium in grade AR1 (99,96% Al), silicon of 98,5% purity (rest Fe and other elements), copper (99, 98% Cu), nickel (99, 98% Ni) and cast AG10 alloy (about ...
Brand strategies in social media in hospitality and tourism
... subject on the journals indexed by each of them, namely, the SCImago and the Journal Citation Report, with the ranks being defined by criteria and objective metrics based ...