... Tourism is a competitive industry, even on a global ...a destination or attraction is too complicated, time consuming, expensive or not providing adequate capacity, even the most spectacular attraction ...
... A city can be considered as having a core product (Bonita, 2006) and different products for its visitors, including a variety of activities and experiences (England Research, 2005) like museums, theaters, historic ...
... the Tourism Megatrends Report terminology, usually travel with their cohorts or alone, have higher financial power, a good health, less domestic responsibilities and more free time (Horwath, ...same ...
... World Tourism Organization (UNWTO, 2009), in 2008, the number of international tourist arrivals came to 924 million, representing an in- crease of 2% (16 million) compared to ...brand image or ...
... A full -length film reaches millions of people and has the pow- er of defining, extolling, degrading or even destroying the image of a place. Although it is important to reach a consensus among all of the ...
... 1) Tourism in Georgian is trying to follow main streams of the European promotional video making standards, although the targeted groups are not well identified by ...while Tourism Board statistics 12 ...
... the tourism industry is facing increasing global competition since the developing countries are attracting still more and more ...receiving tourism market with more than 50% of total world tourist arrivals ...
... Oporto city –, content analysis of the existing material concerning the mentioned case study, and semi-structured interviews conducted at the ...the Tourism Department and the Department of Culture of the ...
... the city and its ...the city of Aveiro, but also that they are proud of their ...the cityimage and city personality, which shows the importance of the concepts to the branding of a ...
... It is noteworthy that the people who live in this region have the same culture and they established stores which sell Italian goods and products and opened Italian restaurants offering Italian cuisine. Therefore, there ...
... For Echtner and Ritchie (2003), imagery is based and interrelated with image, which is the result of a more holistic way of interpreting reality and information gleaned from different sources. This interpretation ...
... the destination supply, depending on the product sun and sand (Aguiló, Alegre & Sard, 2007; Ritchie & Crouch, ...of destinationimage, such as investors, traders, hotels, restaurants, ...
... the image of the city of Rio de Janeiro (Brazil) as a tourist destination through advertisements (pos- ters) involving four airline companies that offered flights to the city in the twentieth ...
... the tourism industry call for new perspectives and approaches, stating that demand analysis continued to dominate economic studies of tourism in articles published until ...of destination analysed ...
... that destinationimage encompasses three interrelated components – cognitive, affective, and conative (Gartner, ...a destination; the affective component refers to someone’s feelings toward a ...
... 1970s, destinationimage has been widely studied in view of its practical implications for management, marketing and branding (Stepchenkova and Mills, ...context, destinationimage has been ...
... Destinationimage has been one of the key areas of tourism research for more than four decades (Svetlana & Juline, ...2010). Image is deined as “the people feelings of anything that they ...
... a city close to Lisbon” (illustrative examples only), even though it is clear all these three observations would have a common country of origin: ...a city in the text, it will return the city, ...
... 2.2.5)To open a franchising pastry of Pastéis de Nata in China, in a tier one city (e.g. Beijing, Shanghai, Hong Kong, Macau). The store could be decorated with products typical from Portugal (tiles, porcelain ...
... for destination marketing due to the complexity of relationships of local ...a destination marketers should first analyse and understand the type of destination ...lake tourism in the case of ...