El Citybranding corresponde a la creación de una marca representativa que identifique las diversas características de una ciudad para su proyección al mercado turístico, por tanto, resulta necesario que dicha marca esté acorde a las cualidades que se desean potenciar, pues ésta influirá de manera significativa en la percepción que tanto los visitantes como los residentes adquirirán de la ciudad y servirá también como medio de comunicación y de recordación de marca. En el presente estudio se planteó evaluar conceptualmente las generalidades del citybranding, a través de un análisis bibliográfico-descriptivo de la literatura existente, que permita conocer el papel que juega el citybranding en el desarrollo del turismo, se evidenció que el motivo que mueve la creación de una marca para una ciudad es su potencialización en el mercado turístico.
The collections and exhibitions of museums, from the Louvre to the Prado, monuments and archaeological and historical sites, particularly those which are Human Heritage, festivals and celebrations with a value of identity, in the local, regional, national or international level, as the Theatre Classic Festival in Spain roman heritage, the celebration of Holy Week in Castilla or religious celebrations at Portuguese Fatima sanctuary. But also the architectural value of these structures and cultural landscapes, for instance, the Côa Valley Museum and Prehistoric Rock Art Sites in the Côa Valley and Siega Verde, the iconic attraction capacity of the architecture of Guggenheim Bilbao Museum or the monumental complex of the Alhambra in Granada.
a los turistas a comprender, hablar o afrontar la pobreza; asimismo, las empresas dedicadas a esta tipología turística contribuyen directamente al problema, en lugar de ser parte de la solución. La normalización, romantización y despolitización de la pobreza han legitimado la desigualdad social y desviado la atención del Estado y su responsabilidad en la reducción de la pobreza; es así como, resulta difícil imaginar cómo el turismo de tugurios podría hacer una contribución significativa al cambio social (Nisbett, 2017). En Dharavi, India, los operadores turísticos no generan oportunidades de empleo, ni expresan un interés real en establecer asociaciones con empresas locales o invertir en iniciativas orientadas al desarrollo del slum tourism (De Geest & Walraet, 2014). Situación similar ocurre en Filipinas donde empresas turísticas vienen operando en áreas de extrema pobreza. La investigación realizada por Blakeman compara el turismo de miseria que se desarrolla en Kenia y Filipinas y que a su vez analiza las nuevas perspectivas y patrones del turismo de tugurios. Este estudio fomenta las visitas a los barrios marginales, pero destaca la importancia de ser acompañado por alguien que pueda mediar entre el visitante y el residente (Blakeman, 2015).
This paper aims to analyze the development of human resources in the Mexican tourism sector. This industry has contributed significantly in the progress of the economy. However, little development of human resources has been observed, many jobs are not well paid. Statistical data were analyzed in the period from 2008 to 2013. The information was taken from reports of the National Employment Service, Labor Observatory and the Ministry of Labor and Social Welfare bodies. The results show that the population employed in the tourism sector represents around three million people; most of them have primary and secondary education, while a minority with university studies. In the year 2008, most of the population had primary education, and a smaller amount with higher education. During 2009, the average monthly income was the smallest of the period studied. With respect to the employment position, in 2012 the lowest amount of population occupied in management positions was observed. In conclusion, the Mexican government needs to develop a set of public policies that allow the development of human capital in the Mexican tourism sector.
En 2013 el Grupo se hizo acreedor al Premio Nacional de Calidad, otorgado por la Presidencia de la República. Logró la re-certificación por parte del Consejo de Salubridad General y del College of American Pathologists.Se inauguró la Unidad Académica de la Fundación clínica Média Sur (Médica Sur, 2013).En 2014Médica Sur logró la acreditación por parte de la JointCommission International (JCI), integrándose así a un grupo de élite a nivel mundial en cuanto a la calidad de la atención médica. Ese mismo año obtuvo el premio “EuropeanAwardforBestPractices”, gestionado por la EurpeanSocietyforQualityResearch (Médica Sur, 2014). En 2015 Médica Sur y la Mayo ClinicCare Network inauguraron el Centro de Educación alPaciente (CEAP), con el objetivo de ofrecer la mejor atención médica y contribuir a educar a paciente en lacomprensión de padecimientos (Médica Sur, 2015).
Recordar que uno de los objetivos de este trabajo es conocer el interés por parte de la comunidad científica en el ámbito del turismo por el estudio del hecho militar como recurso y producto turístico. Si realizamos este análisis por la naturaleza de la revista nos encontramos con publicaciones especializadas en trabajos sobre turismo, como Journal of Heritage Tourism (SJR Q1), Annals of Leisure Research (SJR Q1), Annals ofTourism Research (JCR Q1), Tourism Management (JCR Q1). Cuatro revistas posicionadas en los niveles más altos en SJR y JCR, y dos ellas consideradas las mejores revistas del mundo, como son Annals ofTourism Research y Tourism Management. Estos resultados muestran claramente el interés por la publicación de estos temas en el ámbito del turismo. En relación a los índices de calidad de las publicaciones, 24 trabajos están indizados en las bases de datos de JCR y SRJ (dos casos para esta base de datos), un 51.6%. De estos 10 están incluidos en el Q1, y 11 en el Q2, por lo que se constata un interés por revistas científicas de prestigio en la publicación de estos temas.
In Mexico there is a culture and tradition that turn out to be a great attraction for various types of travelers, including those seeking experiences linked to death, disasters or risks such as drug trafficking. The black tourism, also called dark, includes little known places due to the little diffusion they have, but which is currently growing due to the interest it arouses. The objective was to carry out a documentary investigation, in order to collect and publicize what is related to this worldwide trend that a new niche market means. The identification of this type of travel to these places and the tastes and preferences of visitors will produce a new tourist perception, in addition to understanding it, as well as the challenges and relevance that such exercise represents for the sector. Dark tourismin the country has not been commercialized due to certain cultural aspects and those related to the values that prevent the promotion of places where there were tragedies.
The research is considered relevant since it will lead to the growth of an existing tourism sector but not exploited in Sonora; Mexico, promoting the development of the region both economically and socially. The main beneficiaries will be the wine producers in the State, also all the areas and villages near the houses responsible for wine production, so that it will generate employment but will also help both creation and growth of complementary businesses to enrich the tourist offer, supported by the theory of the processes of socioeconomic development of Hermansen we will try to solve this case and thus make wine tourism as such one of the great triggers of the development of the region. The objective set out in this research is: Analyze the social and economic conditions of the wine producing regions of the state of Sonora through a mixed research work based on the analysis of first and second generation information to identify areas of the territory with capacities to be detonated as wine tourism with what is expected to promote regional development and territorial economic integration.
in quantitative study. Accordingly, the desirability of achieving required precision in effect size estimation and the importanceof sample size planning in constructing precise confi dence intervals are repeatedly emphasized in applied research across many scientifi c fi elds. Researchers should become methodologically conscious that most rules of thumb for sample size calculations are inadequate to warrant the conclusion that the resulting confi dence interval is of statistical precision and practical importance. Due to the computational complexity in sample size computation for precise interval estimation of strength of association effect sizes, Bonett and Wright (2011) presented alternative and simple sample size techniques in two distinct aspects. One method gives the minimum sample size, such that the expected confi dence interval width is within the designated bound. The other provides the sample size needed to guarantee, with a given assurance probability, that the width of a confi dence interval will not exceed the planned range. To justify the usefulness of the suggested methodology, numerical investigations were preformed here to evaluate the accuracy of their sample size procedures. Inviewof the conducted comprehensive empirical assessments, the approximate formulas of Bonett and Wright (2011) are not accurate enough to give optimal sample sizes in achieving the desired precision. Therefore, their procedures are not recommended for precise interval estimation of squared multiple correlation coeffi cient in multiple regression analysis.
Mass tourism manifests itself as an agent of the first magnitude that affects and modifies the local environment. When the management oftourism and heritage resources is carried out without taking into account the resident community and a balance is not sought between the needs of resident and temporary users, the sustainable development of the city will be affected, causing negative impacts on social, economic, environmental and cultural structures. For this reason, it is essential to manage tourism resources from the perspective of conservation and heritage protection, avoiding adopting models of speculative tourism development that break the balance as a motor of local development causing an accelerated depletion of its resources. According to the experience acquired intourism and cultural management in Granada (Spain), we will analyze the historical center of the city and how in recent years, mass tourism is being a determining factor in its urban and social transformation.
The origins of Ibiza's nightlife offer are at the end of the fifties, but nightclubs as they are known today emerged in the seventies. The current image of party would be difficult to explain without the expansion of the eighties, with nightclubs such as Ku, and from the nineties a group of nightclubs and other establishments that have become world leaders were formed. The success of the sector is based on entrepreneurs and establishments with a long history and an important reinvestment and innovation policy, which has slowly transformed the longest-running nightclubs. But its greatest importance lies in its ability to attract tourists, marking the true high season of the island. Clubber tourism is the main complement to sun and beach tourism, and together they represent the majority of Ibiza's tourism business. But it is a controversial activity with a bad image among the residents, due to the inconvenience it causes (noise, traffic, street parties, etc.) and the fear that it will generate an imitation effect among the inhabitants of the island (drugs, alcohol, sexual promiscuity, etc.). This has generated a continuous debate between the freedom that the entrepreneurs ask to offer a better offer, and the limitations that neighbours demand to rest and not suffer discomfort.
Tourism today is an activity that contributes to economic growth because according to the National Air Transportation Chamber (2017) the number of passengers increased 10.7%, from 73.2 million passengers in 2015 to just over 82 million passengers in 2016, increase that according to the decrease in the prices of airline tickets. In Mexico, transportation generates activities such as the movement of people, animals, merchandise and equipment. The objective of the work is to know the importanceof the airlines in the development ofTourism. The methodology used is of explanatory descriptive type to measure the phenomenon through secondary sources. As a result, there are national capital companies positioned in the market such as Aeromexico, Interjet, Viva Aerobús, Volaris, Aeromar, Mayair and TAR, among others, which contribute to the development and economic growth of the country through the generation of more than one million jobs and their contribution to the gross domestic product.
The Mexican State assumes the rectory of development, therefore the federal executive presents every six years a national development plan, which allows the development of sectoral, special, regional and institutional programs. Tourism is subsumed as a dynamic subsector of vital importancein planning for economic development, derived from its role as a foreign exchange provider and employment generator. The objective of this work is to identify and analyze the regulatory framework oftourism and its importancein the economic planning of Mexico in the period 2000-2024. The methodology applied is documentary type with an exploratory- descriptive design that uses secondary sources of information; the presidential reports and national development plans of the reference period were consulted. Results and conclusions: the economic development process has required the establishment of conditions that ensure the dynamism of the services sector, as well as fully addressing its problems, which has implied a thematic and priority variety in planning, where the economic activity oftourism has become in growth axis. In the review of the legal framework oftourism, suitable additions are detected that support and guide the design of the planning, and envisage actions that were materialized in the medium term in six- year terms and there is no comprehensive future planning, rather, tourism it is dependent on the trend of urbanization, investment and growth of tourist activities located as a safe offer and other productive activities that generate greater impact on the economy.
Tourism is an important activity in the world economy, which implies the displacement from one place to another, and thanks to it, a country is modernizing and developing infrastructure to offer quality tourist services in demand; Mexico is one of the main tourist destinations in the world because you can perform all kinds of tourist activities such as: cultural, sports, religious, eco-tourism, wellness, medical, adventure, gastronomic among others with its international travelers such as international tourists with internment and border tourists, international hikers with border and cruise hikers. The objective of this research is to analyze the impact oftourismin hospitality in Mexico through a descriptive methodology through an analytical review of the literature with secondary sources. It is concluded that the hotel infrastructure has increased in recent years due to the increase in the flow of tourists both national and international, which represents the growth in foreign exchange income, jobs and investment for this activity.
La interpretación está concebida más para las personas que para el patrimonio, porque se dirige la atención a los destinatarios, a la sociedad, y mediante determinadas técnicas se les acerca el patrimonio y sus significados. La parte visible de la interpretación son los medios y los mensajes interpretativos. El público se encuentra con ofertas tales como recorridos guiados o auto guiados, folletos, paneles y otros soportes, que contengan un mensaje que “revele el significado del sitio” de una forma sugerente, motivadora y, sobre todo, clara y breve. Junto al testimonio del significado del sitio, la misión de la interpretación es contribuir a la prevención o solución de un problema: evitar el deterioro del patrimonio tanto en el ámbito local como global. Generar actores de control. Esta interpretación tiene la particularidad de que se realiza in situ, es decir, en los momentos en que el público se encuentra visitando lugares de interés patrimonial, sean protegidos o no protegidos, naturales o históricos.
The great task and responsibility of De- partment ofTourism, Govt. of India is to develop and improve the human resource skill and efficiency through providing pro- per training and guidance (Bhardwaj & Choudhary, 1997). Non-availability of good tourism institutions and the lack of ade- quate funds are the main obstacles to im- prove the quality of human resources in the tourism sector of ASEAN countries (Chib, 1989). Up to date training should be given to the fresher and employees to help in improving their expertise and competencies (Negi, 1990). Tourism and hotel manage- ment course is of vital importancein devel- oping right kind of manpower which in turn can make better planning and bring re- quired professionalism to tourism and hotel industry, (Bhardwaj 2002). Tourism indus- try needs educated, well-trained, bright, energetic, multilingual and entrepreneurial skill to manage the tourism business (Re- becca, 1998). Tourism industry not only provides better career advancement but also helping quality of work life (QWL) of its people (Dexter, 1995).