Acciones Defensivas

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3.2.2 Three components for PDMO model design

The PDMO model (level 1 design) consists of three components (level 2 designs).

- Maturity Landscape component (MLC, level 2): The first group of requirements results in a certain maturity landscape structuring related maturities to PD process maturity.

- Maturity Route component (MRC, level 2): The second group determines the route for maturity optimization focus, with PD process maturity as possible outcome.

- Maturity Optimization component (MOC, level 2): The third group provides insights for optimizing a specific maturity dimension within a generic context. For this research, this is limited to the design of the PDPMA model, for specific optimization of only the PD process maturity dimension.

These three result in a triangular model, in which all three components are connected. The MLC as well as the MRC both influence the MOC, since the MLC determines what objectives are used as higher directives and what maturity dimensions influence the PD process maturity, and the MRC determines if it is effective to perform the MOC for a specific context. Other way around is the MLC influenced by both, the MRC and MOC, and the MRC is influenced by the MLC as well as by the MOC. Therefore, these three need to interact between each other, resulting in a triangular shaped construction of the components for the PDMO concept model, as shown previously in Figure 12.

The optimization strategy and test strategy, follow different directions in this model (Figure 14), strategy directions are represented as arrows in the triangle). In this PDMO model triangle, optimization projects follow a counter-clockwise cycle. First the context of the maturity optimization influences the maturity scope (MLC) of that specific context, then the maturity route (MRC) is performed to identify a target maturity dimension for optimization, and after that the specific optimization can be performed (MOC) and changed context aspects influence the maturity landscape (MLC) again. Validation strategy of the model or for evaluating the selected maturity dimension for optimization, follows a clockwise cycle starting with the MOC back to the MRC and with the maturity context of the company as result. The triangle shape indicates a unique characteristic of this model: within the maturity optimization context, strategy does not follow one top-down or bottom-up approach, but influences from both sides. In the optimization strategy as well as in the test strategy, the same components exist what proves cohesion between performing and testing the model functionalities. The added value of the output per component for a certain company is dependent on the utilization context and the objectives the model is used for. These objectives are closely related to the company strategy and the utilization context is the company context.

3.2 PDMO model idea

The three components combined form the level 1 design, each concept component on its own is a level 2 design in the design hierarchy (Figure 13). In the PDMO model design, the components function in a triangle shape as explained before. However, for explaining the model in this report, the sequence of steps of the ‘optimization’ strategy is used, representing the components in the following order: (1) MLC, (2) MRC, (3) MOC. However, this sequence is not set and depends on the aim of model utilization, as explained previously. Since the research objective concerns optimization, the optimization strategy cycle represents the component designs best.

3.2 PDMO model idea

Figure 14 - Representation of the PDMO triangle; Strategy does not follow one direction, but adapts its path to achieve different objectives

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3.3.1 MLC Directive

The complex web that characterizes the landscape of maturity dimensions in product developing companies needs to be visualized and mapped to communicate insights of the maturity landscape to the specific company. This demand trumpets the use of a universal topology on which maturity contexts can be identified and mapped. The Maturity Landscape Component (MLC) (Figure 15) functions as limited starting point for such an universal topology on which vision representation and maturity scoping can take place. The MLC provides a maturity representation for communication in academical and practical contexts. In order to fulfil the sub-objective, requirements are stated as directives for the MLC design. The design is limited to a network with only illustrative examples of maturity dimensions and does not claim to be the final representation of maturity dimensions.

MLC objective

Provide objective insights for all stakeholders in influences of maturity levels and locations on the PD process maturity dimension

MLC requirements

- Provide an available, universal language for industry and academy for insights communication

- Provide structure in relations and influences between maturity levels, locations and relations for objectiveness

- Provide insights in the maturity context defined by the company contexts

3.3.2 MLC Design

A network visualization method provides insights in and communicates the universal topology. The MLC illustrates a starting point in development of an universal topology for maturity dimensions concerning PD maturity. It uses a dynamic, network-based visualization method for maturity dimensions, maturity factors and relations between them. A representation for this network for PD maturity is shown in Figure 16. The input, output and insights created by the MLC can be communicated and easily adapted in a transparent and accessible way by using a network as visualization method.