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MCOM 101: Introduction to Mass Communications

The course introduces students to the history, policies, and practices of the mass media. It also focuses on the impact and effects of media on culture, with emphasis on contemporary social, economic, political, religious, and legal problems faced by the media, the individual, and society. Three semester credit hours. MCOM 102: Writing for Media

This course examines the principles of writing styles for various mass media. Study will include writing formats in print, broadcast, and internet media. Three semester credit hours.

MCOM 201: Television and Radio Announcing

This course enhances skills in oral and nonverbal communication as applied to the diverse field of media performance, including ad-libbing, news reporting, interviewing, delivering commercials, sports

announcing, working with equipment and articulating sounds. Three semester credit hours. MCOM 204: Principles of Public Relations

The course examines the history and fundamentals of public relations, including program and campaign planning and evaluation, working with the media, writing for PR and coordinating special events and functions. Three semester credit hours.

MCOM 205: Web and Layout Design

The course introduces students to newspaper and magazine layout, as well as design for newspaper sites on the World Wide Web. Students are introduced to news copy, page layout, photographs and other graphics materials for print and on-line publication, and typography for magazines, newsletters, brochures, and similar publications. Three semester credit hours.

MCOM206: Sound Production I

This course introduces the student to fundamental concepts of sound production, including basic acoustics and psychoacoustics, transducers, mixing consoles, signal flow, and non-linear digital audio editing systems. The course will focus on these concepts as they relate to radio production, and will include discussions of the history of the radio industry, the laws that regulate it, and the variety of program formats. Three semester credit hours.

MCOM 207: Television Production I

The course explores the basic principles, mechanics, techniques, tools, processes, and aesthetics of television production. The course incorporates basic operations and editing. Three semester credit hours. MCOM 208: Broadcast Writing and Reporting

Prerequisite: MCOM 102. The course provides professional standards for use in preparing news for radio and television broadcasting, including broadcast news writing, news coverage, news editing, news problems, and legal and ethical considerations. Three semester credit hours.

MCOM 215: Public Relations Writing

The course develops professional writing skills with emphasis on external communication: press releases, news conferences, spokesperson training, background memos, query letters and public service announcements, employee communications, and speech writing. Three semester credit hours.

Prerequisite: MCOM 102. This course examines the history and fundamentals of the convergence of traditional media into new digital and online formats. The course will provide students with the basic skills for producing digital media content. Three semester credit hours.

MCOM 260: Practicum I

Prerequisite: Sophomore or Departmental Approval. This course provides a highly supervised program designed to give students first-hand knowledge and hands-on experience in the discipline. One semester credit hour.

MCOM 300: Media Theory and Research

The course introduces students to media theory and study design, questionnaire construction, interviewing, data processing, and report writing for qualitative and quantitative research. All Mass Communications Honor Students must complete MCOM 300 before HNTH 391 Honors Thesis Seminar I.

Three semester credit hours.

MCOM 302: Broadcast News Gathering and Reporting

Prerequisite: MCOM 207, MCOM 208. The course enables students to gather and report news using electronic and traditional means. Students produce news segments in an electronic news gathering environment. Three semester credit hours.

MCOM 303: News Reporting, Writing, and Editing I

Prerequisite: MCOM 102. The course gives basic instruction and practice in news gathering, evaluating, writing, and editing for print and on-line publication. Three semester credit hours.

MCOM 304: News Reporting, Writing, and Editing II

Prerequisite: MCOM 303. The course builds on News Reporting, Writing, and Editing I by emphasizing advanced reporting and editing, alternative story styles and headline writing for print and on-line publication. Three semester credit hours.

MCOM 306: Sound Production II

Prerequisite: MCOM 206. This course expounds on the topics introduced in Sound Production I by covering advanced principles and practices of contemporary audio production. Three semester credit hours.

MCOM 307: Television Production II

Prerequisite: MCOM 207. The course builds on the fundamentals that were established in Television Production I and the course incorporates administering, directing, editing, and producing television programs. Three semester credit hours.

MCOM 330: Media Advertising & Sales

This course examines the creative processes and business aspects of media advertising such as local and national commercial and noncommercial advertising, audience research, production standards and regulations, placement, ethics and laws, and sales. Three semester credit hours.

MCOM 352: Minorities in Media – (Cross-list AAAS 352)

This course focuses on the study of minority-oriented media with emphasis on its historical background, role, impact, problems, and future in society. Three credit hours.

MCOM 360 Practicum II

Prerequisite: MCOM 260 or Departmental Approval. This course provides a highly supervised program designed to give students first-hand knowledge and hands-on experience in the discipline. One semester credit hour.

MCOM 390: Special Topics and Issues in Mass Communications

The seminar focuses on current topics and issues relating to mass media. Three semester credit hours. MCOM 400: Media Law and Ethics

The course examines the performance of the various media of mass communication in light of law and ethical standards, employing case studies, text, and discussion sessions. Additionally, the course deals with media accountability. Three semester credit hours.

MCOM 403: Editorial and Feature Writing

Prerequisite: MCOM 303. The course covers principles, practice and analysis in persuasive and point-of- view writing. The course illustrates importance of research and background in feature and editorial opinion writing. Three semester credit hours.

MCOM 404: Advanced Public Relations

Prerequisite: MCOM 410. The course builds on the Principles of Public Relations by providing

experience in developing a media campaign through a team-based approach. Three semester credit hours. MCOM 410 Public Relations Management and Campaigns

Prerequisites: MCOM 215. The course examines issues public relations practitioners encounter and how to prepare different types of PR campaigns including issue, product and crisis campaigns. Three semester credit hours.

MCOM 418: Visual Communications

Prerequisite: MCOM 307. This course introduces advanced principles and practices of television studio and field productions with emphasis on shooting, editing techniques, message construction, and

scriptwriting. Three semester credit hours MCOM 420 Persuasion & Social Influence

Prerequisite: Junior or Departmental Approval. This course introduces students to the theories, strategies and techniques of persuasion as a means of shaping public opinion and influencing behavior changes. The course includes how individuals, government and institutions prepare persuasive messages and communicate through the press, entertainment media, advertising, and public relations. Three semester credit hours.

MCOM 434 Narratives and Documentaries

Prerequisite: MCOM 307. This course introduces students to the theory and practice of narrative and documentary media analysis, preproduction, production, and postproduction of documentary film making. Three semester credit hours.

MCOM 441: Multimedia Reporting

Prerequisites: MCOM 102 and MCOM 206 or MCOM 207. This course builds on the principles of converged media reporting, editing & producing by providing students with the opportunity to develop, write and produce stories and audio and video packages for on-line distribution. Three semester credit hours.

MCOM 450: Media Business Practices

This course provides instruction in the management, programming and operational policies of commercial and noncommercial media. This includes a discussion of the impact of the internet on media operations. This course also examines the theoretical and practical applications of media sales. Three semester credit hours.

MCOM 452: Senior Project

Prerequisite: Senior standing. The course requires students to propose, write, design, produce, and direct an extended project which demonstrates the cumulative skills and knowledge gained from core and concentration courses. Students are required to present the Senior Project to the Department of Mass Communications faculty. Three semester credit hours.

MCOM 453: Professional Internship I

Prerequisite: Junior, Senior or Departmental Approval. This course is designed to provide students first- hand knowledge and hands-on experiences in a professional media environment. This course will build upon theoretical and practical skills learned in core and concentration courses. Three semester credit hours.

MCOM 454: Professional Internship II

Prerequisite: Senior or Departmental Approval. Students may elect to take a second professional

internship as a general electives course. This course is designed to provide students first-hand knowledge and hands-on experiences in a professional media environment. This course will build upon theoretical and practical skills learned in core and concentration courses. Three semester credit hours.

HONORS THESIS COURSES (HNTH)

For the following courses students are to refer to the Undergraduate Thesis/Capstone Manual for details on procedures, timelines, formats, forms and other instructions specific to their major.

HNTH 391: Honors Thesis Seminar I – Mass Communications

Prerequisites: Junior status in Honors College or written approval of School Dean and Honors College Director and MCOM 300 Media Theory and Research. The first course in a three-semester sequence designed to initiate the thesis process required for graduation from the Honors College. The first semester is an introduction to research, research methodology, problem-solving, and research-related writing in the student’s chosen field of study. Students will collect and review literature related to areas of interest and select a thesis topic in addition to satisfying other course requirements. The student must take the initiative in seeking a faculty member (with approval of Department Chair and School Dean) with expertise in the area of interest who will serve as the Thesis Advisor to help in the design and supervision of the project. In addition, the student must select two additional faculty members, in consultation with Thesis Advisor, who agree to serve as the student’s Thesis Committee. A final grade (Pass or Fail) will be based on attendance, course assignments, thesis proposal, and completion of the literature review. One semester credit hour.

HNTH 392: Honors Thesis Seminar II – Mass Communications

Prerequisites: Junior status in Honors College or written approval of School Dean and Honors College Director. The second course in a two-semester sequence designed to further the thesis process required for graduation from the Honors College. During the second semester, students will write a Research

Prospectus outlining the goals and methodology for their thesis project. The deadline for submission of the Prospectus to the Department will fall on October 15th (for off-sequence students) or March 15th. A final grade (Pass or Fail) will be based on attendance, course assignments, and acceptance of the

prospectus by the Department and approval of the topic by the Office of Undergraduate Research. One semester credit hour.

HNTH 491: Honors Thesis Seminar III – Mass Communications

Prerequisites: Graduating senior status in the Honors College or written approval of School Dean and Honors College Director. This course is designed to facilitate the finalization of the Thesis Requirement. Students will complete a research/technical writing project done during the senior year under the

supervision the Thesis Adviser. A final document (in adherence with the specific format approved by the Office of Undergraduate Research) will be prepared along with a formal Honors College seminar

presentation. Following the seminar the student will formally defend the thesis in front of his/her thesis committee. The final grade (Pass or Fail) for the course will be based upon the approval of the thesis by the Thesis Committee as signified by their signatures on the final thesis document submitted to the Claflin University Registrar. The deadline* for completion of the thesis is October 15th (for December

graduation) and March 15th (for May graduation). Two semester credit hours.

* For education majors who must student teach the deadline is: October 15th for students whose final semester will be in the field during the Spring semester and March 15th for students whose final semester will be in the field during the Fall semester.