Capítulo 2: La visión del «nombre común» (o «apelativo») a partir de su
2.2.4. Los adjetivos «relacionales» (o «clasificadores») como clase intermedia entre los sustantivos y el resto de adjetivos entre los sustantivos y el resto de adjetivos
7.3.1 Provider Outreach
Texas Medicaid is pursuing several strategies for reaching out to providers about the Texas Medicaid EHR incentive program and adoption of EHRs more generally. The key strategies include: presenting at provider stakeholder meetings, organizing provider forums, leveraging HHSC Web‐based communications, and leveraging other stakeholder communications.
7.3.1.1 Presentations
Within state government, Texas Medicaid is making periodic presentations to the following stakeholders within the Health and Human Services System:
• Texas Medicaid HIE Advisory Committee
• Regional Advisory Committees (RACs) throughout the state
• Public Assistance Health Benefits Review Committee
• Managed Care Organization (MCO) Medical Directors Committee
• Texas Health Steps Rural Clinic Provider Conference o Expert forums for THSteps
o Regional workshops
• Division directors affected by the EHR Incentive Program
Texas Medicaid will present on the EHR Incentive Program to a variety of external stakeholders that includes medical, dental, hospital and health professions associations and societies.
7.3.1.2 Provider Forums
Texas Medicaid plans to conduct regional, face‐to‐face forums across the state, particularly to reach out to providers in rural areas. The agency will use these forums to learn about and address providers’ concerns and the barriers they may be experiencing in adopting EHR technology or participating in the EHR Incentive Program. Providers will have the option of participating in forums via web‐based conferencing. Texas Medicaid also anticipates
conducting periodic webinar‐only forums.
7.3.1.3 HHSC Web‐based Communications
The TMHP website, which Texas Medicaid providers are already familiar with, is the primary source of web‐based communication for the EHR Incentive Program, and will contain links to online resources for providers, including a section on Frequently Asked Questions (FAQs). The TMHP website also hosts a bi‐monthly Texas Medicaid Bulletin which will serve as an online source of information and updates about the EHR Incentive Program. HHSC e‐mail and
Intranet communications will also provide links to online information about the EHR Incentive Program for staff.
7.3.1.4 Other Stakeholder Communications
Other stakeholders have or are expected to host meetings and forums about the EHR Incentive Program and provide regularly updated online communications about the program for their constituents, including Medicaid MCOs, the Regional Extension Centers and their partners (e.g., Texas Medical Association), and various state and county/local associations of eligible
professionals.
7.3.2 Client Outreach
Medicaid clients are the primary beneficiaries of the meaningful use of certified EHRs and HIE.
Client communication and outreach are necessary to build and sustain client support of EHR use and health information exchange, particularly regarding patient privacy. OEHD will support an educational campaign that will promote wider understanding of the benefits of health information technology among Medicaid clients.
Texas Medicaid and its service partners, including health plans and Texas Health Steps Program, will revise client materials to educate patients about the electronic storage and exchange of medical information as new editions of publication are released. A number of publications have been identified that will include information about health IT in Texas and the impact of electronic health information exchange from a client perspective. These include:
• The 2011 Texas Medicaid client handbook;
• Health plan member materials, including handbooks and enrollment broker letters to client families; and
• Advocacy, special interest, and service agency newsletters and websites.
7.3.3 HHS Enterprise Outreach
A series of internal communications through regular channels such as e‐mail, internal
newsletters, and periodic management meetings across departments and divisions will provide opportunities to communicate along the chain of command in both directions.
7.3.4 Legislative Outreach
Texas Medicaid officials will make periodic presentations and provide updates to state legislators and their staff about the progress of the EHR Incentive Program and use of related expenditures.
7.4 Coordination
Coordinating education and outreach efforts is critical to the program’s success and efficient use of resources. Coordination efforts will be directed within the enterprise and between the
enterprise and external stakeholders.
7.4.1 Departments in the HHS Enterprise and Other State Agencies
Texas Medicaid will be responsible for coordinating with the communications staff for the HHS Enterprise, including the generation and approval of content to inform stakeholders about the EHR Incentive Program. The Office of e‐Health Coordination will contribute to content development, and TMHP will advise Texas Medicaid on communications about technical aspects of the program, as appropriate. Texas Medicaid will also coordinate communication and outreach efforts across the Enterprise, including, but not limited to:
• Department of State Health Services (DSHS)
• Department of Aging and Disability Services (DADS)
• Department of Assistive and Rehabilitative Services (DARS)
• Department of Family and Protective Services (DFPS)
• HHSC Office of Eligibility Services (OES)
• HHSC Office for the Elimination of Health Disparities (OEHD)
• Medicaid managed care health plans (MCOs) and medical directors
• Selected Frew Initiative leaders (e.g., IMPROVE website)45
• Other state agencies where appropriate (e.g., Texas Department of Rural Affairs)
45 IMPROVE is an interactive website sponsored by HHSC and designed to allow front‐line providers participating in the Texas Medicaid program the opportunity to identify issues or obstacles they have encountered in the Medicaid program and offer their own solutions.
7.4.2 External Coordination Efforts
Texas Medicaid, in consultation with OeHC and TMHP, will have primary responsibility for coordinating communication among external stakeholders. Key external stakeholders in the EHR Incentive Program include but are not limited to the following:
• Health IT Regional Extension Centers (RECs);
• Texas Health Services Authority (THSA);
• Medical associations and health professions societies (e.g., Texas Medical Association, Texas Hospital Association, Association of Texas Midwives, Texas Nurse Practitioners);
• HHSC Regional Advisory Committees (RACs);
• FQHCs and RHCs; and
• Client advocacy organizations.