2. Estructura Económica Del Sector
2.3. Análisis estructural del sector industrial
2.3.3. Amenaza de entrada de nuevos competidores
Night’s Dream
Many of the outlier performances that I am analyzing contain some aspect of the real
world imposing itself on the play, radically separating these particular performances from
the rest of the production run. The production to which I will now turn, the Stratford
Festival’s A Midsummer Night’s Dream in 1999, directed by Richard Monette, offers a
clear example of the outside world permeating the play. On 28 July, 1999, the Festival
Theatre was packed with a 94% capacity, and the performance of Dream seemed to end
as it had on all previous nights of the run. However, one audience member — “Peter” —
future wife. Records on this event are scarce, but it is clear that long before the 28 July
performance, Peter must have approached the theatre and requested permission to
propose to his girlfriend, Maggie, at the performance of Dream they were attending that
summer.
Theatre reviews usually mark only one particular performance. If the play
changes dramatically from the opening night or the designated press night (when most
reviewers attend) there will often be no public record of the modifications. The stage
manager’s prompt copy, on the other hand, will generally show a production’s
transformation over the entire run. Certainly if major edits or emendations are introduced,
the prompt copy will list those edits, occasionally making note of how or why the
production changed. But nightly hiccups and slight deviations from the scheduled course
of events will often only be noted in the stage manager’s show reports. Depending on the
stage manager, these reports might be highly detailed or exceedingly sparse. These notes
reflect the liveness of the event — its ability to change on a nightly basis — and chart the
history of any particular production. It is here that remarkable performances can be
found. Without show reports, a production is only knowable through its ideal state, what
the prompt copy says it should be, and in single performances, either through reviews of
a certain night or a video recording of one night’s performance. Because the engagement
of Peter and Maggie was a one-off event that occurred midway through Dream’s run, it was not noted in any stage reviews, and this added ending is absent from the stage
manager’s prompt copy. There are only three physical traces in the Stratford archives that
make note of this event: a stage manager’s note to the cast, a poem, and the stage
manager’s show report from that evening. But the three of them together demonstrate just
The proposal was the explicit subject of a letter from stage manager, Stephen M.
Grasset, to the rest of the company for that night’s performance. In it, Grasset outlines
how the marriage proposal will be staged. The letter is worth reproducing in full:
Dream Company,
Tonight is the proposal night.
Immediately following this evenings [sic] company bow Jordan, Seanna, and Juan
will recite a short verse to “intro” the event. At this same time those of you that do
not wish to be part of this, can exit as per the regular ending.
Those that want to stay are asked to move UR & UL, Fairies in the gutter are
asked to sit down on the third step.
Peter will enter from UC.
David & Jackie will go up aisle #7 to escort his girl friend to the stage.
Lighting will X-Cross fade [sic] into a nice cue on stage.
The proposal will take only a matter of a minute.
Once she says “I do” the company will exit and the houselights will come up.
Both Peter and his fiancee will also exit up centre.
If you have any questions, please ask me.
Thanks,
Stephen. (Grasset, “Dream Company”)3
It is clear from this letter that some forethought went into planning the proposal event,
both from the groom-to-be and from the Stratford Company.
The language of this note provides clues about how the scripted ending was
supplemented by the marriage proposal. The note suggests that the poem, spoken by cast
members, will “intro” the event. The word “event” indicates, of course, the proposal
itself. But by suggesting that the event has an introduction, the letter separates the
proposal from the play. It implies that the performance of the play was one event, while
Peter’s marriage proposal was another. Yet the very next line merges the two events into
a single overarching episode by stating that “those of you that do not wish to be part of
this, can exit as per the regular ending.” By suggesting that cast members can leave at the
“regular ending,” Grasset implies that the proposal is an “irregular ending.” To put it another way, this moment represents a different or an extended ending. Thus, the
proposal is not simply a separate event but rather an added section to the whole.
The production’s standard ending followed the text of Shakespeare’s play. All of
the final lines are accounted for, Oberon sings his closing song, and Puck bids the
audience good night. Furthermore, there was no doubling of characters or unusual casting
choices in this production. Later productions by the Stratford Company would double
Oberon and Theseus, and Titania and Hippolyta (2004) and cast a female Lysander and a
male Titania (2014). Director Richard Monette, on the other hand, set out to create a
production to compete with the much-beloved 1993 production starring Colm Feore and
Lucy Peacock. Reviewer Melissa Fox was quick to compare them, stating that “The
current production of A Midsummer Night’s Dream ... is quite good, even stacked up
against the delightful 1993 production with Lucy Peacock and the much-missed Colm
Feore as Titania and Oberon” (Fox, “Midsummer Night’s Dream”).
Of course, this production was not merely the written page come to life. The score
that ran throughout the staging: “Richard Monette uses this popular classic to showcase
his impish sense of humor, and his big-budget production provides strong visual appeal in
costuming, lighting and the theatricalized forest scenes. Melodic original music and
original songs create effective fantasy scenes to this highly-entertaining production”
(Raeburn, “A Midsummer Night’s Dream”). Yet, for some critics, this was not enough to
wholly recommend the production:
A Midsummer Night’s Dream was effectively designed and competently acted,
though it had few surprises, apart from some of the comic business in the
Pyramus and Thisbe play-within-a-play. Brian Bedford gave the audience what it
came for with his enthusiastic Bottom-Pyramus, and Michael Therriault
performed hilariously as Flute-Thisbe. Juan Chioran’s Oberon looked suitably
dominant in his blue-feathered costume but neither he nor Seanna McKenna as
Titania could spark any fire into their conflicts. This Dream worked like a clever
machine without a soul. (Brady 269)
But the proposal night played differently from the rest of the run. It brought a new
dimension to the production, deepening the way that love was interpreted. Regardless of
whether or not the proposal was intended to reflect on the play itself, the nature of this
event alongside a play full of marriages insists that the actual proposal and fictional
marriages would be read against each other. Often such “happenings” — or unexpected
live events — are welcome additions for an audience. A marriage proposal at the
conclusion of a play about love seems like a perfect fit. It is entirely probable that the
request to stage the proposal was accepted because it helped reaffirm the theatre as a
place where love (both fictional and actual) flourishes, and because it would create a
Furthermore, because of its placement at the end of the performance, the staging of the
proposal is aligned with the ending of the play. For one night only, Dream had five
couples come together by the play’s end, not only four, with the promise of one wedding
still to come: Peter and Maggie’s.
The stage manager’s note also reveals that not all of the actors were required to
participate in this event. There is no information on whether any actors declined to
participate but it is probable that, because the proposal was a request from an outside
source, it had to be put before the cast to see if they would be a part of the event. Their
compliance was outside of the realm of the play (and perhaps their contracts). The
comment might suggest there was some initial hesitation on the part of the cast or crew
when the idea was presented to them. However, this remark could also simply recognize
that some of the actors would be tired from the evening on stage, especially those who
feature heavily in the final scene. Again, there is no way to determine who stayed or left
before the proposal, but it does insist that this extra ending has a formal separation from
the production.
There are a number of clear divisions created between the world of A Midsummer
Night’s Dream and that of Peter and Maggie’s engagement. Notably, the proposal
occurred after the curtain call, which seems to separate these two events. As noted earlier
with the productions of Hamlet and Merchant of Venice, the curtain call generally signals
the end of the narrative, but elements of the play can bleed through well past the curtain
call. Furthermore, while the production may have given cues to suggest that the play is
over, there were many elements built into the proposal which connected it back to the
First, the house lights had not yet been lit. Without the houselights, the audience
have not been given their silent cue to exit the theatre. Typically, the house lights will be
lit three times throughout any production: they will be on when the audience enters the
theatre before the play begins, they will turn on for the duration of the intermission, and,
finally, the houselights will be turned on once the production has fully ended. The cueing
of the houselights provides a clear signal to the audience that they are no longer bound by
the production.4 The absence of the houselights insists that even if some of the actors
leave the stage, the audience is asked to remain connected to the events in front of them.
More than this alone, the proposal was given its own lighting cues. The letter notes that
“Lighting will X-Cross fade into a nice cue on stage” (Grasset, “Dream Company”). By giving the proposal event its own stage lighting and scripted cues, the proposal edges
closer towards the world of the play, merging it with the performance.
The actual proposal itself contained a number of major connections to the world
of the play, especially in the poem created for the event, the second remnant from this
performance. Not only is the tone and language of the poem allied to that of the play, but
the characters who speak the poem — Oberon, Titania, and Puck — were clearly
deliberately chosen (or requested) to provide a magical setting. Using the fairy characters
helps unite the two worlds: the world of Athens in the play, and the real world of the
4 Martin Revermann notes the unlikely but occasional occurrence where audience members may not wait for their cue from the houselights: “Spectators may, to begin with, withhold from the actors their individual contribution to a curtain call by taking the opportunity to sneak out of the theatre at the beginning of the curtain call or well before its completion ... it sheds light on the power that an audience potentially wields over the actors at this particular stage” (197). However, even Revermann notes this is a rarity and often perceived in a negative light by the rest of the audience.
audience in Stratford, Ontario. The fairies are unconnected to either group and so can
serve as an intermediary without fully destroying the fourth wall. Puck has already
addressed the audience in his epilogue, showing that he is fully aware of the audience’s
existence, at least by the play’s end.
The poem was given the title “Verses For A Proposal,” and follows a simple
ABAB rhyme structure in iambic tetrameter. This irregular verse form might link the text
to the fairies, who also use non-pentameter verse, further merging the real world and the
play. But the lines themselves — especially the bride-to-be’s name which appears in the
final line — insist that there was little chance the audience would have mistook these
lines for Shakespeare’s. The poem does, however, encourage the audience to understand
that a part of the play (or a part of the world of the play) continues. The speaking
characters have stepped outside of their world in order to momentarily enter the
audience’s, or they have invited the audience into their world. Even if the poem’s
structure is not Shakespeare’s, the style and theme resonate with the play and the lines are
not out of character for these three fairies. Indeed, Puck’s opening word “gentles” clearly
mimics his own address to the audience moments before. The poem was as follows:
Puck: Gentles,
Before you walk into the night
Young Cupid has one more delight. *cue for Peter?
Titania: A couple who first courted here
Have come to Stratford every year.
Oberon: Tonight they’ve seen her favourite play
And he has something he must say
In calling Maggie La Branche? to the stage. (“Verses for A Proposal”)
The poem harkens back to the play in a number of ways, and its language insists that this
proposal is a continuation of the world of the play.
Echoing Puck’s epilogue through the word “Gentles” maintains that the figure on
stage is still Puck and not actor Jordan Pettle, despite the fact that he has completed his
curtain call. Puck’s second line, “Before you walk into the night” (2), further supports the
notion that the audience is not yet released from the production, showing a determined
connection between this proposal and the play. His final line states that, “Young Cupid
has one more delight” (3). In A Midsummer Night’s Dream, Cupid is referenced eight
times. This specific allusion to Cupid most likely harkens back to Oberon’s account in
2.1 of Cupid’s arrow missing and hitting a flower that pulses with love’s wound
(2.1.155–174). These lines, with their mention of “the imperial vot’ress” who, unstruck
by Cupid’s arrow, “passèd on, / In maiden meditation, fancy free,” are often glossed as a
potential allusion to Queen Elizabeth I. It has even been suggested that they were written
to flatter her. In his edition of the play, R. A. Foakes suggests that, “In political accounts
of the play Oberon’s allusion to … an ‘imperial votaress’ … no doubt may be understood
as a complimentary allusion to Queen Elizabeth” (44). Since these lines already reference
a world beyond the play, the love potion (or the flower) might be understood to exist both
inside and outside of the play. Titania’s next line likewise connects the fantasy world to
that of the festival, merging the fictional and the real. The final lines, calling Maggie to
the stage, effectively ask her to fully enter the world of the play. The question mark
beside her last name suggests that the poem was written by someone in the company
rather than her fiancé, and shows the theatre’s involvement in staging this event. There
all to say that the lines of the poem and the speakers chosen for the poem insist that the
proposal is an extension of the play’s world. It is a new ending. It takes two individuals
from the audience and, through the (theatrical) magic of Oberon and his fairies, transports
them into the world of the play.
This transition is made clear by the couple’s exit off stage. The stage manger’s
note states that Peter and his fiancée Maggie will “exit upstage,” rather than return to the
audience. Having the two lovers exit with the cast suggests they have become a part of
the world of the play. Instead of returning to the audience, through their active presence
on the stage they have become akin to the players, while the proposal has become play-
like. The proposal itself was performative since the poem was written ahead of time and
it is probable that the actors rehearsed it. One can presume that the would-be groom
would have also rehearsed his proposal speech. So while this was the first (and last) time
that this event was staged, the proposal has a number of notable performance qualities.
What does a real marriage (or a proposal) add to the experience of watching
Dream? The play focuses on a few different kinds of love: matches made from the
subjection of one partner to another (both Oberon and Titania, and Theseus and
Hippolyta), the match made by means of the drug, love-in-idleness (which Demetrius
remains under the effects of), and the match of true love (Hermia and Lysander). Each of
these matches is tested to some extent throughout the play. The marriages that are made
(and remade) all occur at the very end. Adding an actual marriage proposal makes the
magic seem as though it has seeped out of the play and into the real world, as though
Peter was inspired by the play and the fairies to propose. In this production, the love
potion spreads out from the confines of the stage and into the audience’s seats. It is an
It is possible that the magic of the play imparts upon the audience a similar kind
of magic. However, the reality of the proposal might also accentuate the artifice of the