4 DOS CONTEXTOS AMB VALORS I ORGANITZACIONS
6.3 Anàlisi de la informació
In this section, unless the context otherwise requires, a reference to "we", "us" and "our" refers to Funny Software Limited. Unless otherwise stated or the context otherwise requires, the financial information used in this section is derived from our restated financial information. This section should be read together with "Risk Factors" on page 9 and "Industry Overview" on page 59.
Overview
BUSINESS OVERVIEW
We are incorporated in Delhi as “Funny Software Private Limited” as on 13th July, 2007 as a private limited
company under the provisions of Companies Act 1956. It is registered in ROC National Capital Territory of Delhi and Haryana. Our Company was converted in to a Public Limited Company and consequently the name was changed to “Funny Software Limited" vide fresh certificate of incorporation dated 23rd August, 2014 issued by the
Registrar of Companies, National Capital Territory of Delhi and Haryana.
We are engaged in the providing IT services, consulting and business solutions organization and delivering results to our business clients. We also operate as reseller organization by a team of dynamic professionals with marketing, sales and technical know-how spread across various industries. We predominantly cater to Delhi and nearby markets and act as IT Distribution space.
We evolved our business as a startup organization that adds value at all stages of the technology selling value chain. We deliver the value proposition right from establishing the brand and product awareness, creating demand, enlisting partners, conducting demonstrations and training and providing in depth sales and marketing support.
We deliver the value proposition right from establishing the brand and product awareness, creating demand, enlisting partners, conducting demonstrations and training and providing in depth sales and marketing support. We play the role of a Distributor and Reseller offering the complete bouquet of services. We act as the vital link between the original manufacturer / developers and end users and other resellers. Distribution and resellers business of software and hardware is high volume business wherein efficient management of stock plays vital role. Higher the turnaround of materials turns better the health of business. Managing the risk of high obsolescence of inventory due to rapid technology changes and managing credit extended to channel partners is very important. We are a professionally managed and growing organization which aims at strengthening and establishing itself as the foremost provider of Product Software Solutions and the preferred partner for Financial Domain Software Solution in Delhi. We also aim at achieving greater and long-term growth.
We design and develop optimal solutions that maximize our clients. We deliver value in terms of Quality and Cost. We excel in Customer Service and Support and intend to increase our visibility through use of digital channel as well as social media platforms to provide more services.
Our business process can be summarized as under:-
We play the role of a distributor and reseller offering the complete bouquet of services. We act as the vital link between the original manufacturer / developers and end users and other resellers.
Distribution and resellers business of software and hardware is high volume business wherein efficient management of stock plays vital role. Higher the turnaround of materials turns better the health of business. Managing the risk of high obsolescence of inventory due to rapid technology changes and managing credit extended to channel partners is very important.
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We have systematic inventory management processes and strong credit management policies in place to address these business risks.
We have a process to continuously monitor the ageing of stocks. Norms are placed on the extent of over-ageing of stocks which are carried on the basis of product category. We have an in house credit management team, which effectively manages our credit risk. We take into consideration the overall quality and aging of the receivable portfolio, specifically identified customer risks.
Research of market trend: Our team headed by our management focus on providing exceptional value to clients
and creating new business opportunities across different emerging industry. And we take a creative approach to address the needs of a creating better tomorrow.
Innovative Market Participants: Over the years, we have attracted experienced software developers, established
distributors and have combined their experience and expertise to develop and market our products and solutions. We are currently serving the corporate and other clients from various spheres of industry. Our customers during FY 2014 include
Aphelion Infosystems
,HSC Solution
, Annex Infotech, Maxheap IT Solutions, Neha Computer Traders amongst others.Our Strength:
We derive our strengths from following factors: Established operations and proven track record
We have established operations and in the past we have been successfully served varied range of clienteles. Strong and stable management team with proven ability
We have experienced management team with established processes. We believe that our management team has a long-term vision and has proven its ability to achieve long-term growth of the Company. Our Promoters have suficient experience in information technology sector. We believe that the strength of our management team and their understanding will enable us to continue to take advantage of current and future market opportunities.
68 Cordial relations with our customers and Suppliers
Our record has helped us to build strong relationships over a number of years with our customers as well as with our Suppliers, which allows us to repetitive order with our customers as well as efficient and timely execution of projects.
Financial strength
Our Net Worth stands at Rs. 901.49 Lacs as on 31st December, 2014 without any debt portfolio. Our profits stood
at Rs. 3.73 Lacs for the period ended 31st December, 2014.
Our growth strategy:
We intend to pursue the following strategies in order to consolidate our position and grow further:
Venturing into IT Outsourcing Services
We intend to venture in to value added services capabilities like IT Outsourcing Services and Managed IT services to add value to the businesses and save costs for our clients resulting in the overall efficiency of our Company. We also intend to develop delivery capability for different industry verticals to increase overall market share of our Company.
Enhance Focus on Clients
We will continue to focus on our existing base of customers and leverage further by building strong relationships with them. We are in the process of enhancing our presence in the large sectors with a view to acquire a larger share of business.
Focus on Performance and Quality
We strive to add value throughout the supply and demand chain by incorporating excellent trade practices in order to optimize better returns, which are evaluated at quarterly basis. We deliver the best range of products and services to cater wide variety in quality on our shelf.
Extending our reach to upcountry markets
The dependency on top metros to fuel growth is slowly decreasing; it is the smaller towns and cities that are witnessing exponential growth. This is being fuelled by improving infrastructure, government initiatives, improving standards of living etc. We would like to invest in each geographies covering these emerging markets.
Focus on Increase in Volume of Sales
As part of our growth strategy we intend to focus on increase in volume of sales. We want to focus on larger volume of sales and further addition of new products in our portfolio to achieve our targeted sales.
Technology Drive and Product Identification
We sketch to enter into a product life cycle to catch the adopters and undertake market development and create demand.
Increasing our product portfolio
We are constantly striving to expand our product offering and we are always on the look out for complementary products that will add to our solution bouquet. This also helps in keeping our portfolio balanced and helps spread
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our risk. We would seek product lines which have better scope for value addition and therefore offer us higher than average margins.
To achieve inorganic growth through strategic acquisitions & investments
We intend to build end to end capabilities in IT Services business. We look to achieve this through organic as well as inorganic growth. By way of inorganic growth, we may identify companies with complementary technological skills along with significant customer base across geographies where we do not have significant presence.
OUR PRODUCTS AND SERVICES:
We have a comprehensive portfolio of product offerings covering desktop, laptops, servers, Hard Disk Drives, Scanners, Memory Modules and Cards, USB Drives, Speakers, Optical Media, Casings, Electronic Copy boards, Clear One Audio Conferencing, Elmo Document Camera etc. We believe our comprehensive range of products in the IT sector products enables ourselves to capitalize on such growth opportunities in the IT sector.
Our range of products and services consists are: • Data processing
• Dealing in Desktops, Laptops, Servers, Storage and Software
• Imaging Software
• Hard Disk Drives / Portable storage Solutions.
• Scanners, Memory Modules and Cards, USB Drives, Speakers, Optical Media, Casings, • SMPS, UPS, Webcams, Keyboards & Mice
• Networking of Computers.
• Advisors and consultants in respect of matters relating to Computer hardware software computer aided programmes