Análisis de vulnerabilidades detectadas

1. As there is a significant increase in people coming from different states and buying residential properties in Delhi and NCR region as these areas are now the hub of Multinational corps. The real estate developers should look to focus on the residential areas near the business parks and corporate offices as people do tend to prefer

locations which are in close proximity to their workplace.

2. Gurgaon is the most preferred locality in NCR region in terms of preference of the customers mainly because of high growth rate and more and more companies are opening their offices in Gurgaon. The realtors should mainly focus upon investing in Gurgaon and Noida more as there is a scope for a high property demand.

3. There is a significant increase in the people who buy properties for the purpose of Investment as as Real estate is considered a good option to invest in and it gives good returns in terms of capital appreciation and can also serve the purpose of a

Regular Income by Renting and leasing.

4. Multi-storey Apartments is the most preferred type of property, closely followed by builder floors. Families these days have a desire to buy a floor so that the whole family could live together on the same floor as it‟s hard to move up and down in case of properties with multiple floors. The real estate developers should mainly focus upon offering multi-storey apartments and builder floors more than the other types of properties as there is a rising demand for apartments and builder floors.

5. Nowadays, People are more aware of Brands such as DLF, Unitech, Amrapali group etc in the Real Estate Industry. Customers are also ready to pay an additional cost to buy from such Renowned real estate developers. So, the developers can take the advantage of it , by charging an additional cost for their properties and giving better services and security.

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6. DLF is the most preferred real estate company because of its trust and long existence in the Industry. Unitech is second and is closely competing with the DLF. Supertech is third in the list, followed by BPTP , Emaar MGF,Ansal API and Amrapali. Dlf should look to maintain its domination in the real estate industry and the other developers should look to replace Dlf from the top spot.

7. Market Reliability of a Company is the most preferred factor that the customers look for before buying a property from it. Financial stability is the second in the list, followed by customer service and earlier completed projects. So, the real estate companies should focus on creating a good brand image in the market and should try to reflect as a reliable unit. Companies should also try to maintain their financial stability.

8. Price is the most important factor in making the buying decision because in India, customers are very price sensitive and a small variation in price can lead to great changes in demand. Location is also an important factor.

9. As customers are now more educated and have access to the internet, the property sites such as Makaan.com, 99acres.com or magicbricks.com are the most used source to gather information regarding the real estate in Delhi Ncr. The second source of information is the Developer‟s site, followed by newspapers, radio, television etc. The companies in the real estate industry should maintain good deals with these property sites by offering a good commission, and using different means of advertising on those property sites.

10. Neighbourhood has a strong negative correlation with the parking facility that means a person who prefers neighbourhood of a property is likely to forgo the parking facility. So, the realtors should focus more on offering a good neighbourhood rather than putting high costs for providing the parking facilities.

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Bibliography

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Gibler, K. M. ( 1998). CONSUMER BEHAVIOR APPLICATIONS TO REAL ESTATE. American Real Estate Society Meeting .

Glanville, B. A. (2006). Opportunities for Growth: The Appraisal Institute and International Real Estate Markets. The Appraisal Journal, Summer 2006 .

Haddad, M. ( 2011). Factors Affecting Buying Behavior of an Apartment an Empirical Investigation in Amman, Jordan . Research Journal of Applied Sciences, Engineering and Technology 3(3): 234-239, 2011 .

Kemeny, J. (1998). Schools of Comparative Housing Research: From Convergence to Divergence.

Housing Studies , 161–176.

Kohn, J. (2007). Modeling the U.S. housing bubble: an econometric analysis . Research in Business and Economics Journal .

Pugh, C. ( 2001). The Theory and Practice of Housing Sector Development for Developing Countries, 1950–99. Housing Studies , 399–423.

69 Maria.carolina. (2011). The Built & Human Environment Review, Volume 4, Special Issue 1, 2011 .

Melika Husid-Mehmedovid, P. (2007). DECISION MAKING IN REAL ESTATE PURCHASE THE CASE OF BOSNIA-HERZEGOVINA . The Ninth International Conference:“Challenges of Europe: Growth and Competitivness – Reversing the Trends” .

Variawa, E. (2010). Buying behaviour and decision-making criteria of Base of the Pyramid consumers:

. Gordon Institute of Business Science.

Xu, F. (2001). Chinese and Non-Chinese Real Estate Marketing and Mortgage Strategies in the Auckland Residential Market . Unitec Institute of Technology .

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Annexure

Questionnaire

Q1 . Are you a permanent resident of Delhi NCR region?

a) Yes b) No

Q2 . Have you ever bought any property in Delhi NCR?

a) Yes b) No

Q3 . For how many years have you been living here?

a) <5 years b) 5-10 Years c) 10-25 years d) >25 years

Q4. Please rank these localities of NCR in order of preference for buying a property:-

a) Faridabad b) Noida c) Gurgaon d) Greater Noida e) Ghaziabad

Is there any specific reason for giving that locality the highest ranking?

a) Yes b) No

If yes, Please mention it here __________________________________________________.

Q5 . Have you ever bought a residential property in the Delhi NCR region for the purpose of Investment?

a) Yes b) No

Q6. What type of residential property do you prefer?

a) Residential Plot

71 Q7 . Will your preference in the last question change if the property is being bought for investment purpose?

a) Yes b) No

If yes, what will be your preference in that case __________________________________________________.

Q8 . For buying a property, what payment plan do you prefer ?

a) Down Payment b) Flexi plan

c) Construction linked plan

Q9 . Have you ever heard of Big real estate Developers such as DLF, Unitech, Amrapali etc. ?

a) Yes b) No

Q10 . Would you like to buy a property from a renowned real estate company (DLF, unitech etc) at an additional cost , if a similar property is available at a lesser price?

a) Yes b) No

Q11 . Please tick the Real estate company‟s name you would prefer buying a Property from.

a) DLF b) Unitech c) Supertech d) Amrapali e) BPTP f) Emaar MGF g) Ansal API

72 Q 12 . Please tick the options that you take into consideration while choosing a real estate company to buy a property from :-

a) Market Reliability b) Financial Stability c) Word of mouth d) Customer Service

e) Earlier completed projects f) If any other,

Please specify____________________________________

Q13 . Please rate the following key factors on a scale of 1 to 5 that you take into consideration while making a buying decision for a residential property. (1=Least Important , 5 = Most important)

a) Price _____

Q14 . Is there any special feature that hasn‟t been mentioned in the last question and is important to you?

---

Q15 . Please mark the options from which you take help while making a buying decision?

a) Newspapers

73 Q16 . What is your Annual Income?

a) <10 lacs b) 10-25 lacs c) 25-50 lacs d) >50 lacs

Personal Details :

Name __________________________________________________________________________

Age _______ Sex _________

Occupation_____________________________________