3. RESULTADOS Y ANÁLISIS DE LA INVESTIGACIÓN
3.3. Recopilación y Análisis Estadístico de variables de carácter Personal de ingreso y deserción
3.3.7. Análisis del Estudio de Variables Personales
The Google AdWords conversion tracking feature in Sphere enables you to add a Google AdWords code snippet (see example figure below) to your Thon or CMS Web site forms (donation, registration, Thon, and eCommerce) so that you can:
l Measure the effectiveness of Google keywords searches to your site l Measure the number of advertisements visitors click on your site
Adding Google AdWords conversion tracking to a site enables you to track which of the above methods generates more interest. When site visitors click an advertisement on your site, Google AdWords conversion tracking places a cookie on their computers.
To use Google AdWords, you must sign in to your organization’s Google AdWords account and create a
campaign to promote the site. To track site success, set up Google AdWords conversion tracking and then copy and paste the conversion tracking code snippet in your Web site forms. Sphere will add the code snippet within the <body> tag of all receipt pages so that Google AdWords can log successful conversions. If you do not have a Google and Google AdWords account, or want to learn more about Google AdWords and how to use conversion tracking, visitwww.google.comor see the Google AdWords Help.
Note:In order to paste a Google AdWords conversion tracking code snippet in a Web site, you need access to the Web site and form. If the form is a template that will be used by child accounts, the code snippet will be automatically added to all site receipt pages created using the template.
Enabling Users to Add a Google AdWords Conversion Tracking Code Snippet to a Site
Users must be able to access the donation, registration, eCommerce, or Thon form in Sphere in order to access the Google AdWords conversion tracking feature.
If… Access to the Google Conversion
Tracking feature is… The Thon site form is already
created or is new
Automatic
By default, users with(System)func- tional access who can access Sphere have full functional access toWebsite
Info, from within which users can accessCustomize Formsand then the Google Conversion Tracking feature for the form. If a user is assigned a custom functional access and you want that functional access group to be able to accessWebsite Info, you must assign Full AccesstoWebsite Infofor the cus- tom privilege group.
The eCommerce, donation, or registration form is already created or is new
Automatic
By default, users with(System)func- tional access who can access Sphere have full functional access toWebsite Info, from within which users feature for the form accessForm Cus-
tomizationand then the Google Con- version Tracking feature for the form. If a user is assigned a custom functional access and you want that functional access group to be able to accessWeb- site Info, you must assignFull Access toWebsite Infofor the custom priv- ilege group.
} Add a Google AdWords conversion tracking code snippet to a Web site
Use this procedure to add a Google AdWords conversion tracking code snippet to a Web site so that you can measure the effectiveness of Google keyword searches to the site, and the number of advertisements visitors click on the site.
Prerequisites
l You have administrator access to the account or Virtual Account l The Web site is already created and you can access it
l The Web site form (initiative) is already created
l You are signed into your Google AdWords account, created a campaign, and copied the conversion tracking code snippet. For specific instructions, see the Google AdWords help.
} To add a Google AdWords conversion tracking code snippet to a Web site Starting
point:
You are logged into the account or Virtual Account as administrator. One of the following pages is displayed:
TheThonpage is displayed, if not selectCommunities > Special Events > Friends Asking Friends > Kintera Thon.
TheSingle SteporMulti-Step Donationpage is displayed. If not, select Communities > Forms > Single Step (or Multi-Step) Donation. TheRegistrationorMultiple Registrationpage is displayed. If not, selectCommunities > Forms > Registration(orMultiple
Registration).
TheContent Management Systempage is displayed, if not select Content > Content Management System.
TheEcommercepage is displayed. If not, selectCommerce > Ecommerce.
} For Thon forms:
1. Highlight the event’s name and selectWebsite Infoto open theWebinfo Checklistpage. 2. UnderAdd Ons, clickCustomize Formsto open theCustomize Formspage.
3. UnderWebsite Forms, clickSelectfor the donation, registration, or eCommerce form to which you want to add the Google AdWords conversion tracking code snippet.
4. In the resulting page, click theGoogle Conversion Trackinglink. 5. Paste the code snippet in the text box.
6. Click Save & Done orSave & Preview.
If you preview the form, you will see a small conversion tracking image. Site visitors will see this image when they complete the form.
} For Ecommerce or standalone donation and registration forms:
1. Highlight the form’s name and selectWebsite Infoto open theWebinfo Checklistpage. 2. ClickForm Customization.
3. UnderWebsite Forms, clickSelectfor the form to which you want to add the Google AdWords conversion tracking code snippet.
4. In the resulting page, click theGoogle Conversion Trackinglink.
5. Paste the code snippet in theGoogle AdWords Conversion Trackingtext box. 6. ClickSave & DoneorSave & Preview.
If you preview the form, you will see a small conversion tracking image. Site visitors will see this image when they complete the form.
} For CMS forms:
Note:When you add a link to a Web site form in CMS, you are pointing to an existing form. You do not create the form in CMS. To add a Google AdWords conversion tracking code snippet to a form that you will use in a CMS Web site, you must add the code snippet to the form outside of CMS. See the steps above for for details.
1. Highlight the event’s name and selectManage Websiteto open theCMS Websitepage.
2. Select theContent Managementtab.The page refreshes, and theSite Structuretab is in focus. Make sure it is inWebsiteview.
3. ClickNew, and then selectForms.
4. In theNew Formpop-up window, select the registration or donation form type and then clickContinue. 5. In the right side of the resulting page, clickSelectforLinkLocation.A pop-up window opens, informing you
to select where on the CMS Web site page to include the form’s link.Do not click Cancel.
6. In the left side of the page, expand to where you want to include a link to the form and then in the pop-up menu select where to place it.
7. In the right side of the page, clickCreate.
8. In the left side of the page, verify that the form link is added where you indicated. 9. Click theWebsitelink forViewto preview the site in Sphere.
10. Click the form’s link to make sure you can preview it.