Análisis Interno y Externo de la Matriz FODA

In this appendix the propositions of this study are presented in a clear overview.

Proposition 1: The majority of the variance occurs on the Within customer level, as the transaction and the provider are major triggers for the extrinsic motivation of customers to leave feedback on online platforms.

Proposition 2: The excessive use of Message Involvement of an online platform functions counterproductive regarding influencing the customers to leave feedback.

Proposition 3: Message Involvement of other online platforms influence the extrinsic motivation of customers to leave feedback on a specific online platform.

Proposition 4: Message Involvement as a driver for customers to leave feedback on online platforms reflect the fundamental principles of the type of extrinsic motivation, external regulation.

Proposition 5: Coupon Treatment by means of providing discount is more effective to influence the extrinsic motivation of the customer, than Coupon Treatment by means of the opportunity to win a price. Proposition 6: The customer is less inclined to leave feedback on online platforms when he or she believes that the opportunity to win a price (Coupon Treatment) is not realistic.

Proposition 7: Coupon Treatment as a stimulus for a customer to provide feedback on online platforms reflect the essential principles of the type of extrinsic motivation, external regulation.

Proposition 8: Before obtaining a Superior Status a customer is more inclined to provide feedback on an online platform, than after obtaining a Superior Status.

Proposition 9: A customer is less inclined to provide feedback on an online platform to obtain or maintain a Superior Status, when he or she do not consider the Superior Status as important.

Proposition 10: A Superior Status on an online platform as a motivator for a customer to provide feedback reflect the fundamental values of the type of extrinsic motivation, external regulation.

Proposition 11: The longer the customer uses the online platform, the less inclined the customer is to be influenced by the online platform attributes to provide feedback on the online platform.

Proposition 12: The attributes of the category platform (Message Involvement, Coupon Treatment and Superior Status) solely influence the type of extrinsic motivation, external regulation.

Proposition 13: When the provider directly requests the customer for feedback, the customer is more inclined to leave feedback on the online platform, than when the provider does not requests feedback. Proposition 14: The attribute, Feedback, reflects the fundamental values of the type of extrinsic motivation, introjected regulation.

Proposition 15:The level of effort of the provider during the transaction has a stronger influence on the extrinsic motivation of the customer, than the level of effort after the transaction.

Proposition 16: The Level of Effort of a provider reflects the essential values of the type of extrinsic motivation, introjected regulation.

Proposition 17: The attributes of the category provider (Feedback and Level of Effort) can solely influence the type of extrinsic motivation, introjected regulation.

Proposition 18: If the customer has a pleasant state of mind (Emotion) at the moment, he or she is more inclined to leave feedback on the online platform.

Proposition 19: If the customer is Altruistic, he or she is more inclined to leave feedback on the online platform.

Proposition 20: When the customer is Loyal towards an online platform, he or she is more likely to leave feedback on that particular online platform, than on another online platform.

Proposition 21: The attributes of the category customer (Emotion, Altruism and Loyalty) can solely influence the type of extrinsic motivation, integrated regulation.

Proposition 22: Customers are more likely to solely leave feedback when the experience of a product was below expectation.

Proposition 23: Customers are more likely to leave feedback on the online platform when the expectation of a service was exceeded and when the experience of a service was below expectation. Proposition 24: Customers rather leave feedback when the price of the transaction is high.

Proposition 25: The attributes of the category transaction (Expectation and Price Fairness) can solely influence the type of extrinsic motivation, identified regulation.

Proposition 26: Customers are more inclined to leave feedback on online platforms when this occurs in the form of a not time-consuming star-rating.

Proposition 27: A customer is more inclined to leave feedback when he or she has the feeling their feedback contribute to the existing feedback on the online platform.

Proposition 28: A customer more likely leaves feedback behind when he or she feels the need to return a favor to other entities.

Proposition 29: Customers are more inclined to leave feedback when the transaction is a service, rather than a product.

Proposition 30: The customer is more inclined to leave feedback when he or she makes use of a long- term transaction, rather than when he or she makes use of a short-term transaction.

Proposition 31: The stand-alone attributes, usability of completing feedback, contribution of feedback, reciprocity, duration stay, travel company and specification of the transaction affect the customer’s extrinsic motivation to leave feedback on online platforms.

Proposition 32: The stand-alone attributes, unwillingness to make an effort and prefers direct contact with the provider negatively affect the extrinsic motivation of the customer to leave feedback on online platforms.

Proposition 33: Configurations regarding attributes that influence the extrinsic motivation of customers must contain an exceeded/below Expectation of a service of product (Specification) and a type of Message Involvement.

Proposition 34: The External platform level has a negative impact on the extrinsic motivation, external regulation, of the customer to leave feedback on a particular online platforms.

Proposition 35: The attributes of the category Customer (Customer level), are related with the integrated regulation of the customer to leave feedback on online platforms.