Análisis pormenorizado de las diferentes dimensiones de Calidad de Vida

Q1. Do you use the dairy products?

This question reveals how many respondents use dairy products.

TABLE 5.1- This table shows how many respondents use dairy products.

Attribute Number of Respondents Percentage (%)

Yes 100 100%

No 0 0%

Total 100 100%

Figure5. 1- Shows that all the respondents use dairy products.

Interpretation- Since only those respondents who use manufactured dairy products were questioned, therefore number respondents who use dairy products was 100. A person who was not using the dairy products was not considered.

0%

100%

0 20 40 60 80 100 120

Yes No

No of respondents

Q 2- Which Company’s dairy products do you use? Please rank?

This question answer’s which company’s products are preferred by the consumers on first number.

TABLE 5.2- This table answers which company’s products are preferred by the consumers on first number.

Figure 5.2- Answers which company’s products are preferred by the consumers on first number.

Interpretation - This question was asked to know the market share of dairy company. In which 70% of consumer have selected the Verka, 9% Nestle, 7% Amul and 14%

Reliance.

Q 3- Please tick the name of the products used by you?

This question reveals how many consumers use which type of tetra pack of verka.

TABLE 5.3- This table shows how many consumers uses which type of Tetra pack of verka.

Product Number of Respondents Percentage (%)

Flavored Milk 50 50%

Flavored Lassi 38 38%

Mango Rassila 7 7%

Kheer 5 5%

Figure 5.3- Shows how much consumer use which type of Tetra pack of verka.

0

Interpretation - The reason to ask this question was only to get the taste of the consumer regarding the selected products of the Verka among above four most preferred tetra pack is flavored milk 50% and least preferred is Kheer 5% only.

Q 4 – How often do you use the products of verka? Mentioned below

This question reveals how many consumers uses which type of tetra pack of verka how often.

TABLE 5.4 - This table shows how many consumers uses which type of Tetra pack of verka how often.

Products Once in

Flavored milk 17 14 13 4 10

Flavored lassi 7 13 6 5 8

Mango rasilla 3 1 1 0 2

Kheer 0 0 1 0 3

Figure 5.4 - Shows how many consumers’ uses which type of tetra pack of verka how often.

Interpretation - The reason to ask this question was to check the consuming pattern of the consumer here again the flavored milk is most popular in a week 17 consumer want to consume, 7 consumer flavored lassi, 3 mango rassila and nobody is interested in kheer. In overall from this question we can conclude that flavored milk again most popular and consumption is more in over all options.

Q 5- How much quantity do you use approximately in a month?

This question reveals how much quantity of tetra pack of verka used by the consumers in the one month.

TABLE 5.5- This table shows how much quantity of tetra pack of verka used by the

Figure 5.5- Shows how much quantity of tetra pack of verka used by the consumers in the one month.

0-6 6--12 12--18 18--24 24--30 m-30

Interpretation - The propose was to know about the exact quantity consumption of the tetra pack by dividing into six different options starting from 0-6 to more than 30. 45 consumer were those who take 0-6 packets in a month, 27 were those who consume lassi, 5 were those who were interested in consuming mango rassila and only 4 consumer had replied for kheer.

Q 6 What do you perceive of the verka products?

This question reveals satisfaction level of consumers with the factors, which were related to buying behavior.

Table 5.6 Shows satisfaction level of consumers with the factors, which were related to buying behavior.

FACTORS Response (%age)

Price 25

Quality 45

Brand 5

Taste 15

Availability 10

Figure 5.6 Shows satisfaction level of consumers with the factors, which were related to buying behavior.

0 10 20 30 40 50

Price Quality Brand Taste Avability

Interpretation - The purpose of asking this question was to check the important factor of the satisfaction. In which 45 consumer were satisfied with the product because of quality, 25 with prices, and 15 with taste.10 with the availability and only 5 who were satisfied due to the brand name of Verka.

Q 7 – How much are you satisfied with verka ‘s products mentioned below?

This question reveals satisfaction level of the consumers with the tetra pack of verka.

TABLE 5.7- This table shows satisfaction level of the consumers with the tetra pack of verka.

Figure 5.7 Shows how many respondents were satisfied with of tetra pack of verka.

0

Interpretation - The propose of asking this question was to check the satisfaction level regarding various selected by providing them five option out of only the high satisfied was taken for the conclusion of the result product 52% were high satisfied, 37% with lassi, mango rasilla 8% and with Kheer only 3%.

Q 8 – Do you have any complaint regarding the tetra packs of verka ?

This question reveals how many complaints respondents have regarding the tetra packs of verka.

TABLE 5.8- This table shows how many complaint respondents have regarding the tetra packs of verka.

Figure 5.8- how many complaint respondents have regarding the tetra packs of verka.

Interpretation - The reason to ask this question was only to make the improvement in the particular area where they have lacking but only 24 consumers had given their complaints. 3% had complaint regarding taste, 4% consumer had complaint with Quality, 4% regarding packing and the having problem with the availability.