Análisis de procesos actuales del manejo de pedidos de la microempresa

The types of social media were presented under the following subheadings:  Social media platforms used by SOEs.

 Purpose for using social media platforms by SOEs

4.3.1. Social media platforms used by SOEs

The respondents were asked to indicate the types of social media they have opened accounts with at the SABC Limpopo and the purposes for which they used the social media at work.

When asking to indicate the names of social media they have opened accounts with at the SABC Limpopo, the researcher wanted to determine if the employees have access to official social media accounts as well as personal social media accounts. The researcher also wanted to know what the staff used official social media accounts and personal accounts for.

It was discovered that the staff members had access to official social media accounts and they used these accounts for official matters only. Regarding personal social media accounts, it was discovered that they used them for both official and personal matters.

In this study, in order to acquire an understanding about social media accounts opened by the SABC Limpopo Offices, the respondents were requested to indicate social media platforms they have opened accounts with for corporate use. As reflected in

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Table 4.2, 54 (35%) of the respondents indicated that they have opened account with Facebook for official use, which is an SNSs type of social media, followed by 35 (23%) who indicated that they have opened account with Twitter, also an SNSs, and 27 (18%) claimed that they have opened accounts with WhatsApp, which is another SNSs. As indicated in Table 4.2, one (1%) respondent opened an account with Podcast and one (1%) respondent used SMS as social media, while Youtube as an OCCs type of social media platform was used by 12 (8%) respondents. LinkedIn and Instagram were used by nine (6%) respondents, respectively.

Table 4.2: Types of social media used at SABC for official use (N=153)

Facebook 54 35% Twitter 35 23% YouTube 12 8% LinkedIn 10 6% WhatsApp 27 18% Instagram 9 6% SMS 2 1% Podcast 1 1% Intranet 3 2% N= 153 100%

4.3.2 Purpose for using social media platforms by SOEs

The respondents were asked to indicate the types of social media they have opened accounts with at the SABC Limpopo and the purposes for which they used the social media at work.

As already indicated, when asking to indicate names of the social media platforms they have opened accounts with at the SABC Limpopo, the researcher sought to determine whether the employees have access to official social media accounts or use personal social media accounts for official duties. In terms of the findings of the study, there were categories and kinds of social media platforms that the SABC and

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individual members of staff opened accounts with, that were used as a strategic communication tool to give enterprises a competitive edge.

The respondents were asked to indicate the purpose for which various social media platforms are used at the SABC Limpopo provincial offices. When asked to indicate the purpose for which official social media are used at the SABC, the researcher wanted to establish if the respondents used their official social media accounts for official use only or for personal matters as well. As indicated in Table 4.3, 45 (30%) respondents used social media for public opinion, 27 (18%) for broadcasting and marketing, one (1%) for making new contact, two (2%) for announcements and one (1%) used social media for financial transactions.

Table 4.3: Purpose for using social media (N=151)

Broadcast 27 18%

Public opinion 45 30%

Transaction 1 1%

Marketing/promotion 27 18%

Receive news 23 15%

Communicate with staff 25 16%

Announcements 2 1%

Making new contacts 1 1%

N = 151 100%

Findings indicated that respondents have opened their personal accounts for personal use with the same social media platforms with which the SABC opened accounts for official use. When asked the names of the social media platforms with which the SABC have opened accounts, the researcher wanted to determine the names of the social media platforms that respondents have opened personal accounts with. As indicated in Figure 4.2, 50 (28%) respondents opened personal accounts with Facebook and WhatsApp, followed by 38 (21%) who opened personal accounts with Twitter. On the contrary, Figure 4.2 indicates that only two (1%) respondents opened personal accounts with Snapshot, while five (3%) respondents opened personal accounts with

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Instagram. Only 13 (7%) respondents opened personal counts with Youtube and 22 (12%) with LinkedIn.

Figure 4.2: Personal social media accounts (N=180)

When asked about the purpose for using their personal social media accounts for personal use, the researcher wanted to double-check if the respondents used their personal social media accounts strictly for personal use or if they used their personal social media accounts for work-related matters. Figure 4.3 illustrates that out of all the respondents, 43 (30%) who opened personal accounts with social media used it for public opinion, while 18 (22%) used it for receiving news and broadcasting. Figure 4.3 also illustrates that 25 (17%) respondents used their personal social media accounts for communicating with staff. On the other hand, one (1%) respondent indicated that the social media personal accounts were used for sharing information and business transactions, while seven (5%) respondents used personal accounts for socialising and 18 (12%) for broadcasting.

50= 28% 38= 21% 13= 7% 22= 12% 50= 28% 5= 3% 2= 1%

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Figure 4.3: Use for social media personal accounts by employees (N=145)

4.4 Guidelines on the integration of social media records into an ECM