ARTÍCULO 3º: SERVICIO DE GARANTÍA 3.1 ALCANCE

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ARTÍCULO 3º: SERVICIO DE GARANTÍA 3.1 ALCANCE

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The Professional’s Source

You’d be hard-pressed to find anyone You’d be hard-pressed to find anyone

who hasn’t heard Lady Gaga’s now-ubiqui- who hasn’t heard Lady Gaga’s now-ubiqui- tous tune “Just Dance” or the equally catchy tous tune “Just Dance” or the equally catchy “Poker Face.” Both of those tunes were pro- “Poker Face.” Both of those tunes were pro- duced by globally-grounded producer duced by globally-grounded producer

RedOne, who received a Grammy nomina- RedOne, who received a Grammy nomina- tion for Best Dance Recording for “Just tion for Best Dance Recording for “Just Dance.” His upward trajectory may have Dance.” His upward trajectory may have brought him to the top of the charts, but his brought him to the top of the charts, but his musical roots span continents and genres. musical roots span continents and genres.

RedOne (born Nadir Khayat) grew up in RedOne (born Nadir Khayat) grew up in Morocco where his siblings turned him on Morocco where his siblings turned him on to American classic rock and soul

to American classic rock and soul music,music, which was juxtaposed with the

which was juxtaposed with the traditionaltraditional music they played around the house. He music they played around the house. He

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played guitar and piano as a child, and by played guitar and piano as a child, and by age 16, knew he wanted to pursue music age 16, knew he wanted to pursue music professionally. So he did the only thing a professionally. So he did the only thing a kid from Morocco could do: Go to Swe- kid from Morocco could do: Go to Swe- den! “I loved the group Europe,” he explains. den! “I loved the group Europe,” he explains. “My brother was studying in France then “My brother was studying in France then and he brought me their record. So I was and he brought me their record. So I was actually the first in Morocco to hear that. I actually the first in Morocco to hear that. I loved it because it was a mixture of melodic loved it because it was a mixture of melodic rock and pop, and

rock and pop, and I love melodies. When II love melodies. When I heard that record, I really wanted to heard that record, I really wanted to become a rock star!”

become a rock star!”

Once in Sweden, he started woodshed- Once in Sweden, he started woodshed- ding on guitar and keyboards, inspired by ding on guitar and keyboards, inspired by the small country’s immense talent pool. the small country’s immense talent pool. “Europe, Abba, Yngwie Malmsteen, John “Europe, Abba, Yngwie Malmsteen, John Norum, and Roxette were all coming from Norum, and Roxette were all coming from the same country,” he says. “It’s a little the same country,” he says. “It’s a little country of nine million people and there country of nine million people and there was so much good music coming out of was so much good music coming out of there that I really wanted to go there. And to there that I really wanted to go there. And to meet Europe, too!” RedOne eventually met meet Europe, too!” RedOne eventually met Europe’s singer Joey Tempest and played Europe’s singer Joey Tempest and played some songs with him, fulfilling a childhood some songs with him, fulfilling a childhood rock ’n’ roll fantasy. However, RedOne rock ’n’ roll fantasy. However, RedOne knew that fantasy alone wouldn’t bring knew that fantasy alone wouldn’t bring fame, so he went to music school and stud- fame, so he went to music school and stud- ied his craft. “You have music in you but you ied his craft. “You have music in you but you need to learn the bridge to what you have in need to learn the bridge to what you have in you and learn the way to do it and do it you and learn the way to do it and do it right,

right,” he ” he says. says. “That’s the “That’s the perfect maperfect match.tch.”” RedOne sta

RedOne startedrted his career in his career in productionproduction around 1994 with a

around 1994 with a friend named Ramifriend named Rami who had been working with legendary who had been working with legendary songwriter Max Martin. Rami taught him songwriter Max Martin. Rami taught him some music production details and got some music production details and got himhim into Apple Logic, which has been his main into Apple Logic, which has been his main DAW for over a decade. At

DAW for over a decade. At first, theyfirst, they worked on RedOne’s solo project but soon worked on RedOne’s solo project but soon he became enamored with producing. “I he became enamored with producing. “I just loved the way I could do all kind just loved the way I could do all kinds ofs of

music without having to do just one music without having to do just one thingthing as an artist,” he says. “And then I just as an artist,” he says. “And then I just decided I didn’t want to be an artist. I only decided I didn’t want to be an artist. I only want to do production and do songs for want to do production and do songs for every single artist and switch up my style.” every single artist and switch up my style.”

Red and Rami had their first

Red and Rami had their first big hit with thebig hit with the A*Teens’ “Step Up,” winning a Swedish A*Teens’ “Step Up,” winning a Swedish Grammy as well as the Scandinavian Song o Grammy as well as the Scandinavian Song off the Y

the Year award. RedOne ear award. RedOne followed that upfollowed that up working with artists such as Christina Milan working with artists such as Christina Milan and 3LW, but he soon decided that Sweden and 3LW, but he soon decided that Sweden had its limits. “I felt like I

had its limits. “I felt like I had success in Swe-had success in Swe- den and I wanted to take it to the next level in den and I wanted to take it to the next level in the U.S.,” he says. “Sweden

the U.S.,” he says. “Swedenisis_{only nine million}_{only nine million}

people and if you make a hit, you’re lucky the people and if you make a hit, you’re lucky the songs get out of Scandinavia. But if you get songs get out of Scandinavia. But if you get a hit in the U.S., it g

a hit in the U.S., it goes everyoes everywhere elwhere else. Ise. I camecame

to the U.S. to do the same thing, but it’s harder to the U.S. to do the same thing, but it’s harder to make it h

to make it here.ere.” However ” However hard hard it seemedit seemed, his, his big break was just around the corner. big break was just around the corner.

“Bamboo” and Beyond “Bamboo” and Beyond In 2006, RedOne’s song “Bamboo” was In 2006, RedOne’s song “Bamboo” was selected as the official melody for that year’s selected as the official melody for that year’s FIFA World Cup of Soccer, and was used in FIFA World Cup of Soccer, and was used in all their global marketing and promotion. all their global marketing and promotion. That led to him producing the official song That led to him producing the official song for World Cup Soccer, a mashup of “Bam- for World Cup Soccer, a mashup of “Bam- boo” with Shakira’s hit “Hips Don’t Lie” — boo” with Shakira’s hit “Hips Don’t Lie” — which was heard by almost half the planet which was heard by almost half the planet when Shakira and Wyclef Jean performed it when Shakira and Wyclef Jean performed it live to an estimated television audience of live to an estimated television audience of 2.3

2.3billionbillion_{people. That success brought him}_{people. That success brought him}

more meetings with major A&R executives, more meetings with major A&R executives, which led to him producing Kat Deluna’s which led to him producing Kat Deluna’s album and hit single “Wind Up.”

album and hit single “Wind Up.”

“We got together and did five songs in “We got together and did five songs in five days, including ‘Wind Up’ and all the five days, including ‘Wind Up’ and all the singles,” he says. “The only thing I had for singles,” he says. “The only thing I had for ‘Wind Up’ was the beat, but all the ‘Wind Up’ was the beat, but all the otherother songs most of the time I created on the songs most of the time I created on the spot.

spot.” His work ” His work as a as a producer involves a producer involves a lotlot of collaboration with the artist. “I always of collaboration with the artist. “I always talk to the artists so I see what they’re talk to the artists so I see what they’re about, what they’re thinking,” he says. “You about, what they’re thinking,” he says. “You have to make them excited and know have to make them excited and know what’s in their head to

what’s in their head to create somethingcreate something around that. A friend of mine always says around that. A friend of mine always says ‘It’s not that serious. It’s fun. Just create ‘It’s not that serious. It’s fun. Just create and have fun. Don’t complicate it.’ The and have fun. Don’t complicate it.’ The moment you start overthinking it, it just moment you start overthinking it, it just becomes a problem and you never get becomes a problem and you never get what you want.” What RedOne truly wants what you want.” What RedOne truly wants is simplicity and a good melody, even more is simplicity and a good melody, even more so than a great lyric, and for a

so than a great lyric, and for a poignantpoignant reason. “The melodies

reason. “The melodies are very are very important,important,”” he says. “If you’re thinking about the U.S., he says. “If you’re thinking about the U.S., the lyrics are important. But for the rest of the lyrics are important. But for the rest of the world, most countries don’t speak the world, most countries don’t speak Eng-Eng- lish. When I grew up in Morocco,

lish. When I grew up in Morocco, I didn’tI didn’t speak English at all, but

speak English at all, but I still loved Ameri-I still loved Ameri- can pop. If you have good melodies, you’re can pop. If you have good melodies, you’re hooked. Of course if you have a killer lyric hooked. Of course if you have a killer lyric that’s simple and has good concept, that’s simple and has good concept, that’sthat’s the perfect marriage.”

the perfect marriage.”

Onward and Upward Onward and Upward

After his success with DeLuna, RedOne After his success with DeLuna, RedOne began writing and producing for artists began writing and producing for artists such as Enrique Iglesias, Lionel Richie, the such as Enrique Iglesias, Lionel Richie, the Cheetah Girls, and Brandy, to name a Cheetah Girls, and Brandy, to name a few.few. He was all over New Kids on the Block’s He was all over New Kids on the Block’s 2008 comeback album

2008 comeback albumThe Block The Block _{, which}_{, which}

robustly debuted at number 2 on

robustly debuted at number 2 on the Bill-the Bill- board 200. And along

board 200. And along the way, RedOnethe way, RedOne

hooked up with

hooked up with chart-topping singer/pro-chart-topping singer/producer Akon to write and produce music ducer Akon to write and produce music under the label

under the label RedOneKonvict.RedOneKonvict.

Once you have a smash or two under Once you have a smash or two under your belt, how much pressure is there your belt, how much pressure is there toto create the next hit? According to

create the next hit? According to RedOne,RedOne, that depends on your own

that depends on your own originality. “In myoriginality. “In my opinion, the only key to making it big is to opinion, the only key to making it big is to try to be your

try to be your own thing,own thing,” he says. ” he says. “Com-“Com- promise a little bit, but try to create the next promise a little bit, but try to create the next level where people are going to copy you level where people are going to copy you instead of you copying other people. I instead of you copying other people. I copied, too, earlier

copied, too, earlier in my career. You hearin my career. You hear something and try to copy it and what hap- something and try to copy it and what hap- pens is that by the time your song is going pens is that by the time your song is going to come out in six months, that style’s to come out in six months, that style’s already over. A lot of people are calling me, already over. A lot of people are calling me, big producers, asking what synth and big producers, asking what synth and drums I used on

drums I used on ‘‘Just Dance’ because soni-Just Dance’ because soni- cally it’s different from whatever’s going cally it’s different from whatever’s going on.” He also notes that he never divulges on.” He also notes that he never divulges the tricks of the trade, though he’s more the tricks of the trade, though he’s more than willing to share that he does almost than willing to share that he does almost everything in Logic on his MacBook Pro. everything in Logic on his MacBook Pro.

“Logic is magic to me,” he says, “and it’s “Logic is magic to me,” he says, “and it’s just gett

just getting betting better and beter and better. Tter. There are sohere are so many synths in there it’s crazy. The beautiful many synths in there it’s crazy. The beautiful thing is you can always tweak the sounds thing is you can always tweak the sounds and make them yours. All the sounds in and make them yours. All the sounds in Logic are amazing already, but I know every- Logic are amazing already, but I know every- body has them so I tweak them and make body has them so I tweak them and make them mine.” In his studio, RedOne’s them mine.” In his studio, RedOne’s

workdesk is free from clutter as most of his workdesk is free from clutter as most of his mixes take place inside the box.

mixes take place inside the box. “Logic has made my life

“Logic has made my life much easier. Imuch easier. I play guitars and keys, but then you can play guitars and keys, but then you can tweak everything. In addition to the tweak everything. In addition to the Mac-Mac- Book and Logic, I have my Apogee Ensem- Book and Logic, I have my Apogee Ensem- ble and Duet interfaces, plus a two-octave ble and Duet interfaces, plus a two-octave M-Audio Oxygen MIDI keyboard. Some- M-Audio Oxygen MIDI keyboard. Some- times I use a bigger keyboard if I need times I use a bigger keyboard if I need more keys to play, but when I program, it’s more keys to play, but when I program, it’s all on the Oxygen. Less is more. My work- all on the Oxygen. Less is more. My work- space is very Swedish/European, in that space is very Swedish/European, in that it’s minimalist. Y

it’s minimalist. You don’t need a ou don’t need a lot of gearlot of gear to make great music.”

to make great music.”

Though RedOne has hit the proverbial Though RedOne has hit the proverbial “big time,

“big time,” he’s still ” he’s still full of the full of the enthusiasmenthusiasm and fire he had as a kid dreaming of and fire he had as a kid dreaming of music in Morocco, or as the budding music in Morocco, or as the budding young producer in Sweden, when he first young producer in Sweden, when he first believed that instead of just listening to believed that instead of just listening to an international smash hit, he’d someday an international smash hit, he’d someday be producing one.

be producing one.

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Check out our exclusive “Just Dance” Play t Dance” Play It! lessonIt! lesson

In document PLIEGO DE BASES Y CONDICIONES LICITACIÓN PÚBLICA INTERNACIONAL OEI BUE LPI 01/2011 (página 73-76)