Newspaper advertising is one of the most common ways to advertise in many countries. Often cheaper than broadcast advertising, newspaper advertising usually provides advantages of greater market share in many locations. Also, newspaper advertising does not depend on the target audience having a television or radio on at a certain time in order to receive the message of the advertisement.
Newspaper advertising comes in two major divisions: display or classified. Newspaper ads considered display ads are those that span multiple columns horizontally and often include graphics and borders. Classified newspaper advertising is in-column advertising that follows the natural flow of the column down the page vertically.
Classified advertising is usually the cheapest option for most people and appeals to those who are after a certain market. For example, those seeking to rent an apartment, find a job, or buy a pet typically may use classified ads to aid in their searching. Although not traditional to classified ads, many publications offer small graphics and borders with classified ads. Classified ads are usually found in a specific section.
Display ads are generally higher profile ads that take up, in many cases, significant portions of the page. Typically, displays ads may take up an eighth, quarter, half or full page. In some cases, the ad may take up two facing pages, those these ads are rare in newspaper advertising simply because of the cost. Display ads may either be in color or black and white, with the color option costing more. Display ads can be found throughout the paper.
In many cases, newspapers offer services to advertisers to help them design effective display pieces. In all cases, the advertiser has the right to refuse or accept this service. In some cases, the newspaper may choose not to publish an ad that it deems offensive or libelous. However, newspapers must be careful when rejecting ads and often work with the advertiser to revise the ad so it is suitable for publication.
In a relatively new development, some newspapers offer a package of advertising that not only includes newspaper advertising but online advertising on the newspaper's Web site as well. This helps alleviate fears among some advertisers that their target audience may not be reading the
newspaper, but simply going online. Most newspapers that have Web sites offer some sort of online advertising in addition to their newspaper advertising, though not all publications package the two together.
Here working with Kohinoor College Paramedical Sciences (KCPS) I have got the opportunity to deal with marketing executives of different newspapers. KCPS has taken help of various newspapers in Mumbai to promote their brand.
Here my job was to collect the advertising rate from their respective marketing executives and then negotiate for the best possible rate with them. Few of the newspapers advertising agencies KCPS have advertised with are,
Maharashtra Times.
Hindustan Times.
Loksatta.
DNA Reknor.
After the negotiation part was done the next part was to get the article designed and send it to advertising agencies for printing purpose. The article where off different dimensions
according to the size the rate varies. The article was designed by Kohinoor designed cell department itself with the help of Mr. Uday.
Here are the few advertising Rates.
As per our discussion, kindly find the final proposal.
Kindly note for Loksatta Carrer Vruttant Advertorial "Advt" or "Space marketing intiative" should be specified in the creative. Do let me know for any queries.
Publication Edition Position Hue Size
1. Edit write up in the two page report only on the Pharmacy Careers, Ayurvedic Careers, Para Medical Careers, Listing of the colleges of the mentioned careers in Mumbai. Profile of the institute, facilities, admission process, Entrance examination etc, will be the content of the feature.
2. A Special Rate of Rs 1000/-per sq cm would be offered to you in place of Rs 1510/-+ 20 % loadings per sqcm.which is the Maharashtra Times Main Issue Rate.
3. The circulation of this report will be trough out Mumbai, since it happens to be a report in our Maharashtra Times Mumbai Main Issue.
Circulation: 3.25 Lacs Readership: 9.47 Lacs Rate: Rs 1000/-
Advt Size: 240 sqcm and above.
Looking forward for your institutes participation Ms Meghna K Manager
Times Response 9819629521
Hoardings.
A billboard (sometimes also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board); typically found in high traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers.
Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards are highly visible in the top designated market areas. Bulletins are the largest, most impactful standard-size billboards. Located primarily on major highways, expressways or principal arterials, they
command high-density consumer exposure (mostly to vehicular traffic). Bulletins afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments.
Posters are the other common form of billboard advertising, located chiefly in commercial and industrial areas on primary and secondary arterial roads. Posters are a smaller format than bulletins and are viewed principally by residents and commuter traffic, with some pedestrian exposure.
Billboard advertisements are designed to catch a person's attention and create a memorable impression very quickly, leaving the reader thinking about the advertisement after they have driven past it. They have to be readable in a very short time because they are usually read while being passed at high speeds. Thus there are usually only a few words, in large print, and a humorous or arresting image in brilliant color.
Our outdoor advertising contract was given to AKSHAR advertising solutions. We have displayed our outdoor advertisement on various number of railway stations across Mumbai FOB (Foot over bridge).The size of the hoarding was 8 ft. width and 3 ft height. On railway central line railway station, whereas on western line the size was changed to 8 ft. width and 4 ft height.
We have also displayed our Bill board outside Dadar railway station with a size of 36 ft. width and 5 ft height.
Here my responsibilities at the initial stages were to search for the best railway station where we can advertise after that on the particular railway station finds the best place to display our hoardings which will serve our purpose to attract our target group. After that I have to negotiate with Mr. Alok Sharma (Marketing executive) Akshar solutions for the best possible
rates. After that getting the ART work done by Kohinoor designed cell and getting approved by our programme head Mrs. Sonal Satelkar, and finally after the approval sending back to akshar solutions. Once the hoardings where put up on FOB‘s and station I have to visit the sites to see the placements of hoardings and convey to AKSHAR if any changes required or any or else change the hoardings if any damaged have been done.
Hoardings for central line railway stations.( 8ft w x 3ft h)
Hoardings for DADAR railway station.( 36ft w x 5ft h)