Ciclo Deming (PHVA)

5.1 Findings:

➢ Most of the people (40.7%) are satisfied from the real estate marketing information provided by the real estate companies, but very few people (4.7%) are strongly satisfied.

➢ 82.3% people are checking legal status of construction while buying/ searching house .

➢ Most of the people (81.1%) people check delayed delivery penalty clause while buying a property.

➢ 70.7% people want to check details of booking before buying or searching house.

➢ Most of the people choose INTERNET and PRINT MEDIA as a source of information while buying or searching for a property.

➢ People who choose internet , print media, broker, and personal reference as a source of information for searching house or property are more satisfied compare to other source of information.

➢ There is great demand of 2 , 3 , and 4, BHK house in near future in DELHI and NCR region.

➢ Most of the people choose information related to property document as a first preference comparison to marketing detail of project, past record of builder and government new policy related to real estate sector.

➢ Most of the people want that government make policy which creates transparency in terms of legal, technical and financial in real estate sector. ➢ Most of the people know only the name of few property documents and they

check only these documents while searching a property.

5.2 CONCLUSION:-

Now people become more aware of the immense potential of information and communication. People know that buying a house or property involves more money and risk. So they want to check every aspect of information related to buying a property, but since some people do not know about the all information needed to buy or searching property and builder whatever information provided to customer either those information are not sufficient or having some terms and conditions. Because of this there are many situation arises in which customers are cheated by developers and developer cannot make customers more satisfied.

So because of above reasons there is need to create awareness among customers as well as project developers to bridge existing information gap.

6.

SUGGESTIONS:

On the basis of my findings, I want to make certain recommendations which are as fallows –

Recommendation to Apeksha build homes Pvt. Ltd. –

➢ First and most important, the database generated through the project should be put to effective use through continuous follow-up on the potential customers. A follow-up should be made on the industry potential as a whole as well.

➢ Company should provide information according to people’s need and necessity

And for that they can open daily poll on their web portal.

➢ Company should not always try to attract the new customers only, but should also take feedbacks from existing once, and try to remove their problems and learn from their experience .

➢ Company should make more contact with contractors and Architects to tap more of builders.

Recommendation to customer –

➢ Customer should check all the legal and technical document not only marketing details of the builders project before buying or searching house. ➢ Customer should go through all the terms and condition of the project

developer.

➢ Customer should be aware about the government’s policy related to real estate.

Recommendation to Project Developer (Builder) –

➢ Builders should show their legal and technical document to customer themselves to make them satisfied because most of the customer wants to check it and it also helps to create their unique identity.

LIMITATIONS:-

➢ Unavailability of the desired personnel was the biggest constraint to this study. Although appointments were made and followed up where possible but still there were instances where the desired person was either unavailable or unwilling to meet.

➢ No prior information regarding the addresses or other details of the offices to be visited was provided, thus a few target persons were left uncovered.

➢ This project is completed in six weeks, so due to time constraints it was not possible to cover all the area of Delhi and NCR region.

➢ Some dealers were hesitating to give supportive data. Some of them ignored the questionnaire which we were supposed to be filled by them due to this, affecting the scientific accuracy.

BIBLIOGRAPHY

Referred Books:

 Kothari C.R.- “Research Methodology” New Delhi Tata McGraw Hill In (95-102)

 Kotler Phillip –“Marketing management “analysis, planning implementation and control.

 Schiffman Leon G.& Kanuk Leslie Lazar, "Consumer Behavior", Prentice Hall of India “6th _edition

 Singh Harpreet–“Research Methodology”-Kalyani Publishers.(page no. 1-8, 68-102) Referred Websites:  www.apekshagroup.co.in  www.trustedproperty.org  www.indianrealestateforum.com  www.google.com  www.scribd.com  www.propertywala.com  www.indiatimes.com  www.buisnessstanderd.com  www.economicstimes.com

Referred Pamphlets & Broachers:

Pamphlets and broachers of Samsung provided by Samsung Electronics, Chandigarh.

QUESTIONNAIRE (NOTE-All the information taken from you is only used for research purpose) TOPIC- To understand the information gap between Real Estate Developer and Customers PERSONAL DETAILS Name- ………

Profession- Govt. service Pvt. Service Business

Contact No. +91-……….... Designation ………

Company/ Organization Name ………..

Email-id ……… ……

Age (in yrs) - 25 to 30 30 to 35 35 to 40 More than 40 1. DO you check the legal status of the construction when you search/buy property? a) Yes b) No

2. How much are you satisfied from real estate marketing information provided by real estate companies? a) Strongly Satisfied b) Satisfied c) Neutral

d) Dissatisfied e) strongly dissatisfied

1 BHK 2 BHK 3 BHK 4 BHK Penthouses Villas New Delhi Ghaziabad Noida Faridabad Gurgaon Others

4. For the above chosen option how much are you willing to pay?

………. 5. What source of information do you prefer while buying /searching for a property?

a) Print media b) T.V. and Radio

c) Internet d) Outdoor Advertisement Location

e) Broker f) Personal Reference 6. Do you check for exit clause while purchasing a property?

a) Yes b) No

7. What kind of information do you want from real estate web portal? (Rank1 to most important 4 to least)

a) Property document b) Past record of builder

c) Marketing details d) Govt. new policy related to real estate sector 8. Do you want to check details of booking before buying or searching house?

a) Yes b) No c) Can’t say 9. Do you check for delayed delivery penalty clause while buying a property?

a) Yes b) No

10. Do you know what steps should be taken by regulatory body (Govt. or Pvt.) in real estate sector? ……….. ……….. 11. What all documents you should look, before buying a house?

………

Thank you for sparing your precious time

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