Compartiendo la Verdad con los Comprometidos

Biological diversity Islands and coastline

Adriatic Sea – purity, high salinity and health effects;

Submarine diversity of flora and fauna;

Endemic species

Landscape park Safari Park

Locations and objects of archaeological and cultural-historical value;

Paleontological findings of dinosaur footprints;

Gradina – fortress from the Bronze Age;

Roman villas;

Kastrum,

Exponentials from different historical periods

Source: Top destinations (2019.) National park Brijuni. Access:

http://www.topdestinacije.hr/atrakcije-detalji/nacionalni-park-brijuni-18 (17.03.2019.).

Visiting Brijuni is possible during the summer season, while the same area is closed for visits during other periods of the year. Mostly it is about hikers who visit the islands organized. The land connection with the mainland is organized by a regular ferry line Faţana-Brijuni. An organized tour of Brijuni National Park means visiting all attractions, ie a round trip. The visiting system is one of the most important factors in identifying a management system in some areas, as well as analyzing the reception capacity of that area. The main goal is organizing tourist traffic and business.

3.1. MODALITIES OF TOURISM OFFER

In the Brijuni National Park area, three systems of use and visits are currently availabe. It is thought to be the following (Public Institution National Park Brijuni, 2015):

• Excursion system that includes sightseeing: daily visitor movements are organized with programs covering services in individual buildings, events, sightseeing of the locality through a gathering system, trails and sea lines, starting from the central receptive base on Great Brijun (main port and the Venetian castle) or Mali Brijun, and including

193 other islands with receptiive locations;

• Stationary tourist system on Great Brijun - in the central zone with the optimum capacity increase (up to 400 accommodation units or about 800 beds) of high category, with increased offer of quality facilities and improvement of service in the existing port;

• State - a residential system comprising the system of use of buildings and spaces (villas and the associated parks) as the highest quality tourist offer of the National Park Brijuni.

It is evident that a three-dimensional system of visits in this area is being applied. It also presents the advantages and disadvantages in development and the need to monitor tourism mobility in accordance to sustainable development.

3.2. THE INTEREST OF VISITORS ACCORDING TO THEIR EDUCATION LEVEL

To explore the issue of labor factors is far more important, it is considered to treat the pleasure of contemporary visitors. It plays a key role in treating visitors, developing new products, ways to interpret heritage, designing marketing activities, and developing new products.

For the purpose of elaborating the satisfaction of contemporary visitors of the National Park Brijuni, the author of the work conducted a survey in the period from June to October 2018. The survey included 267 respondents, of which 178 women and 89 men. It is obvious that the visitors of high school education are dominant, followed by the visitors of secondary education and more professional qualifications (Table 3.14). The domination of highly educated guests implies a greater payer power of visitors. This knowledge needs to be taken into account in the process of future development of the destination and while adjusting the quality and total supply. In this sample, respondents were dominated by excursionists marking shorter stays in the destination. The obtained results point to the exceptional predominance of excursionists who visit Brijuni National Park shortly (68%). Following are those who plan for a trip for more than 3 months, while the share of those planning a trip up to a month and a month to three months is almost the same (8%).

It is obvious that the visitors of high school education are dominant, followed by visitors of secondary education and more with professional qualifications. The domination of highly educated implies greater payer power of visitors. This knowledge needs to be taken into account in the process of future development of the destination and while adjusting the quality and total supply.

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Table 3.14 Tourism motivation and education level

Education level*

Tourist motivation NP Brijuni (%)

HS HSE ME

Safety 5 0 7

Accomodation close to attractions 7 5 10

Escape from everyday life 16 17 19

Education 16 30 22

Time with family and friends 27 20 31

Active holiday 28 21 27

Peace 24 40 22

Getting to know the culture 32 67 44

Relaxation and contact with nature 52 51 58

Others 7 18 8

Source: authors

*SSS – high school, VŠS – higher education, VSS – more educated

It can be concluded that the significant majority of visitors to the Brijuni National Park are expecting contact with nature, motivated by natural attractions and driven by a desire for relaxation. The share of these visitors is about 55%. Followed by visitors who are motivated to learn about culture, just over 45%. After that, visitors are motivated by an active holiday, desire for a family gathering and peace seeking. The share of these guests is aproximately 25%. More than 20% of visitors are trained in education, while those motivated by everyday life are around 18%. The vicinity of accommodation and security are the lowest ranked motives, and the share of guests in which they dominate is less than 9%. It should be emphasized that the dominance of these motives is ossified in individual groups of visitors in terms of age and level of education. Most of the respondents, around 80% of them have visited this destination once, while the rest had visited the islands multiple times. The island is mostly visited in the morning and significantly less in the afternoon, while in the evenings there are almost no visits. The information about the average spending of visitors is interesting.

Consumptions up to 100 kn and between 100 and 500 kn are dominant.

The share of these consumers is around 80%. From the point of view of the general pleasure of visitors it should be noted that most of them

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consider that the crowd has no influence on the destination experience.

Likewise, the vast majority of visitors are highly pleased with the price, observed from the aspect of visitor satisfaction.

Table 3.15 Visitor satisfaction - „value for money“

education level HS HSE ME

visitor satisfation (%) 89,6 88,4 91,2 Source: authors

We can conclude that almost 90% of the sample satisfaction (HS level) is given with regard to the price of services and tourist products (Table 3.15). The obtained data concludes that it is necessary to develop a visit management system to control the impacts that reduce the quality and diversity of visitors' experience, although the data does not indicate an urgent situation. The benefits to be derived from this are in correlation with determining the activity threshold of visitors, repositioning the type of visitors experience and the rest. The survey results point to failures in planning marketing activities for motivation to re-visit the destination. There is also a lack of emotional impressions about the destination (before, during and after arrival). In this regard, only 21% of visits have the main goal of visiting the park. A large percentage of respondents complain about the state of infrastructure, lack of information and education, and thus gaining knowledge and experience, lack of time for walking and more.

4. CONCLUSION

The tourist experience is the synergy of many factors. In addition to the basics, such as tourism resources, infrastructure, marketing and management support, they are thinking of an authentic experience, value added, quality, and confirmation of compliance with the sustainability principles. In the paper, it is proven that the level of education affects the selection of the offer. In order to offer value added and authentic experience, which will result in a better holiday and tourist experience, it is recommended to complete the tourist offer as well as to integrate separate selective forms of tourism into a wider product. The Visitor Action Plan should be aligned with the goals in the Management Plan.

Its primary purpose is to harmonize the visitor with value protection in the protected area. It is recommended that the tourist offer should be completed, as well as the integration of separate selective forms of

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tourism into an overwhelmingly wider product. The effects of a positive character that may result from the future researches are numerous and long-term justified.

References:

1. Deng, J. et al. (2002.) „Evaluating natural attractions for tourism―.

Annals of tourism research. 29 (2). p. 422.-438.

2. Ĉavlek, N. et al. (2011.) Turizam – Ekonomske osnove i organizacijski sustav. Zagreb: Školska knjiga.

3. Jelinĉić, D. A. (2006.) Turizam vs. Identitet: Globalizacija i tradicija, Institut za meĊunarodne odnose. Zagreb.

4. Newman, D. (2015.) What is The Experience Company and Shoul Your Business Care, https://www.forbes.com

5. Smolĉić Jurdana, D., Štoković, M. (2015.) „Cultural and historical heritage as the basisi for sustainable development of protected areas―.

Cultural tourism and destination impacts. p. 260 –294.

6. Pine, B.J., Gilmore, J.H. (2001.) ‖Welcome to the experience economy.

It's no longer just about healing: patients want a personal transformation―, Health Forum journal, 44(5);10-16.

7. Štoković, M. (2019.) Holiday and experience economy – National park Brijuni, undergraduate dissertation.

8. Vitasović, A. (2012.) Experiance economy and the competitiveness of the Croatian tourist offer, doctoral disertation. Juraj Dobrila University of Pula.

9. IUCN Red List of Threatened Species, 2019, https://www.iucnredlist.org

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Chapter 4

FINANCIAL ENSURING OF