The company proactively promotes their products, which is in line in the trending barbeque fast food industry that attracts many customers and made Mang Inasal popular. The numerous branches of the company also made Mang Inasal very successful as people can see the fast food chain almost everywhere in the country.
The integration strategy of the company is the turning point of success. Jollibee bought 70% of the shares of Mang Inasal made the firm more popular and Jollibee is known to be one of the best in promoting their products and leading fast food industry in the country.
Based from the Porter’s Five Forces, the purchasing power of consumer is strong as the products only ranges from P49 to P99. The company generates a big amount of income as more customers buy products from Mang Inasal branches nationwide that is cost affordable.
Evaluation: Effective
Capitalizing on advertising the company that shows their products are delicious yet very affordable and increasing number of branches are the advantages of Mang Inasal from its competitors, as more customers will buy from them. In addition, the public
admired the company as Jollibee bought 70% of the shares of the company. This made the Mang Inasal worthy that caught the attention of one of the biggest company in the Philippines and considers buying the business.
Shared Values
The mission statement does not state any core values of the company. However, the company shows compassion by helping alleviating the unemployment of the country since it provides job opportunities to Filipinos. Also, the company provides job opportunities in certain areas to community members as they provide supplies for the company to operate.
Evaluation: Needs Improvement
The company lacks in presenting their core values, as it is not stated in the mission statement. Nevertheless, the company still shows their concern to the society by having projects helping the poor and providing job opportunities to the unemployed Filipinos.
Structure
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The company organizational structure is hierarchal with each
Ferdinand J. Sia President/COO TREASURY Shella A. Sia EVP-Treasury BUSINESS DEVELOPMENT Marvin Ramos BDD Head MARKETING Enri Ruiz De Luzuriaga Marketing Manager Edgar J. Sia II Chairman/CEO OPERATIONS Elmer Hementera VP-Operations FINANCE AND CONTROLLERSHIP Venancio C. Parcon VP-Finance COMMISSARY James V. Dy VP-Commissary HUMAN RESOURCE Jess Nemenzo Corporate HR Manager
of the departments of the company has its main functions. All of the information regarding the management of the company disseminated from the chairman all the way to its employees. The construction of the business development department, which its main objective is to improve and create new stores, made a big impact on the company’s growing status as it continuously creates new Mang Inasal branches nationwide.
Evaluation: Good
The company has a good organizational structure especially when company created the business development department that is they key of the success of the business, as its main objective is to build more branches of Mang Inasal.
Systems
The company’s information dissemination is good as employees and staffs are well informed of the new projects and business plans that the company has in store for its customers. Each department does their roles effectively in making the business successful. The heads of the different departments see to it that their staffs do the tasks assigned to them and able to manage their own departments. Before the franchisees manage their own branch of Mang Inasal, they are first instructed of how to manage and operate their own branches for it to be successful. The company promotes consistency with all of its branches so that it will be managed well.
Evaluation: Good
Consistency is one of their priorities in managing the company. As the number of branches of the company is increasing, they see to it that they provide outstanding and exceptional products and services to its consumers in every branch that they own.
Style
The company’s success is attributed to its high standards. It can be summarized into “F.S.C.” The company believes that every food (F) served to their customers must meet the standards set by the company. Excellent customer service (S) is one of the backbones of the company, where the employees are expected to deliver with a fast and courteous service at all times. Cleanliness (C) is very important for Mang Inasal both inside and outside the store as the employees clean the restaurant and they themselves have presentable appearance at all times.
Evaluation: Helpful
The high standard of the company is the main reason why Mang Inasal is very successful. The company sees to it that they have the utmost services, operation and management of the business. The employees are trained well in serving its customers and they must comply with the fast services that the company promotes.
Staff
Employee growth is supported through series of trainings that the company provides. In March 2010, the company has a new training center, which has a mock-up of a typical Mang Inasal store. The training center is a part of the company’s drive in improving its services, management, services and food quality. This is a certification
program for all of its employees and soon it will become a requirement prior to the opening of new Mang Inasal stores. The company has good compensation and benefit package to encourage their employees to work their very best. The company also provides career pathing of its employees that provides opportunities for them to pursue a higher career in the company.
Evaluation: Effective
The certification program for the employees is an effective way to promote the consistency and to have better operations in the company. This will not only serve as a growth of the company but also to its employees. The employees are given opportunities to grow and excel in their careers as the company gives them a chance to prove themselves that they are qualified in earning a higher position in the company.
Skills
The company has intensive trainings for its employees to be efficient and promote the company’s high standards. The managers also trained and continuously learn the latest systems in operating the store and people management skills.
Evaluation: Good
The skills are in line with the goals of the company to be the best and have the fast services in delivering food to its customers. The company is able to attain their goal through managing and training the employees.
VII. Strategy Formulation a. External Factor Evaluation
1. Opportunities and Mang Inasal’s responsiveness
O1 Trending barbecue fast food industry (Socio Cultural)
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Rating 3 - This helps promote the firm to expand more branches across the Philippines,