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In terms of outcomes reflecting the diverse nature of integrated rural development projects, a significantly raised awareness of local issues and an increased level of community

involvement are at the top of the list.

The interviewees recounted that the biggest outcome of the LAG activity is a developing coherent regional scale to key economic sectors in terms of creating jobs, funding new social enterprise, put in capital and infrastructure projects such as significant village halls and community buildingsimprovements such as social and sporting facilities. These buildings are very much multipurpose use and they are designed to be not just an area for people to gather; there are various facilities for activities such as sport, meeting rooms, lecture rooms, day and evening classes, adult learning, clubs for the younger people and lunch or afternoon tea clubs for the older people. ‘They become multifunctional, because they are sort of, in

terms of getting best value for the money spent, that it wasn't just a building with an entrance’.373 A lot of them have their own kitchens as they are able to facilitate parties and weddings, funerals as well as stage productions. The LAG approach is to induce people to use these facilities as a community centre rather than a private village hall and where a lot of people are getting paid in terms of providing services.

A further successful example was the Healthy Initiatives project concerning a provision of support through LEADER to employ additional staff for primary health care for unfit people and with health problems. ‘I think that's something that they’ve shown that works and that

will be incorporated into the NHS budget as a success story within LEADER that will be

372 Argyll and the Islands LAG Official operator no. 1.

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resourced through the central health provision in the area’.374 ‘Maybe some of the

employment will only be for the duration of the project but that can generate other activity and that’s the whole idea, you get money for this project, potentially the project could grow or we have ideas for future projects and the community become self-sustaining as well’.375 Another successful type of project was that of providing training for young people that would otherwise have found it very difficult to find employment and to give them skills in rural areas and maybe develop their own businesses from that start that was given to them under LEADER.

The tourism sector did not have a representative body before the LEADER programme to develop the tourism economy; this was equally the case with agriculture and land

management where the actors did not have a land management body to focus on local needs.376 Over recent years there has been a push towards marketing Argyll food. Before, quantities of food from Argyll were being sold, without a label, and were being moved from one side of the country to the other and then being relabelled. These foodstuffs would include things like Tyree lamb, beef products, as well as cheese. ‘Now, there is a lot there

that can be marketed as food from Argyll and there is a group of various producers they have been going to various festivals around the country and being part of a food hub, supplying food to the great and the good’.377 Moreover, local restaurants and even in the local schools, thanks to a LAG pilot initiative to supply local meat products and vegetables, are actually getting these, reducing the food miles of what they consume.

Concerning the third sector, ‘If the LAG was not here it would still be there, it would be much

less sustainable. It would be more broken up. It would not be as integrated or coherent. It would not have as much weight when it goes to seek funding and political support when it goes to the Scottish government. And what LEADER has helped to do is add that weight behind it to be more self-sustainable as a sector, and have more capacity to take on more, and have more of an impact. That is what LEADER does. We funded the development of rural

374 Argyll and the Islands LAG Partnership representative no. 1. 375 Argyll and the Islands LAG Official operator no. 2.

376 Scottish LEADER Coordinators (2011).

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development trusts …we have achieved stable development …we have provided the glue that keeps together rural development activities that the public agencies are unable to reach’.378 In terms of added value, the LAG works as a means to bring not only LEADER but also transitional funding such as European Regional Development Fund (ERDF) and European Fisheries Funding (EFF) into Argyll. A further overarching success is that it still operates as a co-operative and effective partnership, and that it is the norm rather than the exception for delivering development objectives at social, economic and environmental level in the rural areas. The meetings are enjoyable and people participate. The LAG implements governance that allows appropriate spending of European money in the area which could have been misspent. ‘If we didn’t have the LAG in the area, we would have still had LEADER, and

European money into the region, but it would have been decided upon by a larger and bigger area. And it would not have necessarily have been aligned to projects which worked in this area or under European priorities’.379

In terms of what could be improved with the partnership in the future, ‘You can never do

enough going out and translating what LEADER can do for people to the individual on the street. There is a phrase we use in the UK called ‘does the man on the Clapham bus know about this?’ You can test how good your policy is or anything you want to do by asking the man sitting on the bus in Clapham, a place in London. A normal street, like any street anywhere else in Britain. If you ask a man on a bus there, and if he knows LEADER, then success. Because he is an ordinary man sitting on a bus. If he says no, then we have failed. But, if people know what LEADER can do then that means they would try something, collaborate with other people, come to us with an application, try something new, and we would have furthered on some better understanding and knowledge and capacity to do stuff. I suppose that the more applications we get for projects, the more successful we are being even if half of those projects don’t succeed’.380 With this assertion it emerges that what counts for the development of rural areas is the need for local community support not just to legitimise the partnership working but also to provide a valuable local knowledge, skills and commitments. The interviewees claimed that there will always be a need for constant engagement and outreach to local communities because there will be some communities in

378 Argyll and the Islands LAG Official operator no. 1. 379 Argyll and the Islands LAG Official operator no. 1. 380 Argyll and the Islands LAG Official operator no. 1.

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Argyll that will be untouched and that need to develop themselves. For these communities, if they do not have funds in place, the idea would not even come off the drawing board: it gives ‘you stimulus to take things forwards knowing that potential money is there’.381 Funding is indeed an important issue both for the LAG working and for its successful continuation. However, funding mechanisms can also create severe difficulties due to inflexibility and excessive bureaucracy which is perceived by the project applicants because they have a lot of compliance monitoring and paper work to do and the LAG administrative structures are expending a lot of effort on this in their spare time as they do have not a full time job as LAG administrators. Even if the area is large and the sectors are different, they are driven by audit and it is very hard to take risks. ‘I worked in West Africa before, 20 years

ago in rural development. The process is exactly the same in Europe. In terms of how communities work, who has the power, who the entrepreneurs are, who can make things happen, they are all the same people. There is always a chief in the village. Someone who makes decisions. And you generally find that you only need small amounts of money to lead to small things which make large things happen. But you could actually fund ten projects and if one works, and grows, then that is a success. Whereas the culture we have under LEADER and the way it works, and the audit process, you cannot afford a project to fail, because it is seen as a fault of the system. So, what I am saying is that the way rural development agencies work in rural Africa, any developing country, the aid culture that the western

countries adopt in Africa, South America or in Asia, it is the same thing. They try to make sure that every project succeeds. But if you look at business investment, and if an entrepreneur invests in ten businesses projects, they don’t expect them all to succeed. And when one looks as if it won’t succeed, they might take their money out. If you really want to progress rural development, new ideas, you have to fail, you have to try things out before you get the right one. And that is what LEADER should be doing. That is why we fund feasibility studies and research which say that this is not going to work, or they need to do this to make it work’.382 Here there is a real dichotomy between LEADER being about innovation and rural

development on the one hand, and, on the other hand, every decision being scrutinised by an audit because it looks as if it might fail and dampen the willingness to take risks. It does mean that people limit their actions to some extent on the ground because they are

381 Argyll and the Islands LAG Partnership representative no. 1. 382 Argyll and the Islands LAG Official operator no. 1.

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frightened of trying something it might be deemed ineligible and that might mean that they could have their money taken off through the auditing process. Despite this limitation, the LAG gives the opportunity to be more creative with the way they fund projects by spending more time in developing ideas and testing solutions before they fund an activity. And the opportunity is there to think more long term, in the 5 to 6 years of the programme. The reason why the LAG has some really active communities on the Islands for instance is because they funded them and their capacity building over the course of two LEADER programming periods. That investment is now being reaped because those communities have better capacity and understand what it is to manage a project. ‘And they are coming in

with bigger and better projects now because we funded those 10 to 15 years ago’.383

5.6 The case study of the Coast, Wolds, Wetlands & Waterways LAG in England

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