A terminology reference for new Marketing Cloud users, and how those terms are used in Creative Cloud.
Marketing Cloud Creative Cloud
Term
In the Marketing Cloud, an asset is a digital document, image, video, or audio that can have In the Creative Cloud, an asset is typically an
image file. Asset
multiple renditions and can have sub-assets. Examples include:
Assets can be layers in a Photoshop file, slides in a PowerPoint file, pages in a PDF, files in a ZIP.
• File • Document • Image • Video • Audio Clip • Presentation • Image Template • Video Template
In the Marketing Cloud, audiences are collections of people that we can target in our campaign activities.
In the Creative Cloud, an audience can be the person viewing a video.
Audiences
The membership in an audience can be determined based on a set of rules, operating on the visitor's Context, or based on a fixed list. For example, a list of email subscribers or members in a Facebook group.
In Marketing Cloud Audiences, creating and managing audiences is similar to creating and using segments, with the addition of the ability to share them to the Marketing Cloud.
Adobe Target
In Target, audiences were formerly called segments.
Adobe Analytics
In Analytics, audiences can be thought of as visitors to a web site. You can create audience segments and publish the audience to the Marketing Cloud.
In the Marketing Cloud, you create boards to collect and curate cards that contain images or In the Creative Cloud, a board can be an art board,
such as in Illustrator. Board
Marketing Cloud Creative Cloud
Term
reports from Marketing Cloud solutions, such as Analytics or Social.
You can keep your boards private or you can share them with other users. You or users with whom you have shared the board can add comments to the cards or annotate the cards by drawing directly on them.
In the Marketing Cloud, campaigns determine what content is displayed to the audience. It also In the Creative Cloud, a campaign can be thought
of as a marketing campaign that uses Creative Cloud image assets.
Campaigns
determines where (location) the content is displayed, and when. A campaign has a specific goal, which is tracked by metrics.
Running a campaign requires matching the visitor's context with the rules set in the
campaign, and the delivery of content according to the technical constraints of the location's channel.
In Adobe Target, the terms campaign and activity are synonymous.
In Marketing Cloud, capabilities refer to functionality within solutions (or products). For No special use.
Capability
example, marketing reports & analytics is a capability within the Analytics solution. See About Core Services and Solutions. In the Marketing Cloud, cards are collaboration tools based on content and assets. They display In the Creative Cloud, a card is something you
print, like a greeting card. Card
in the Feed or a Board and show activity, such as leaving or viewing a comment on the card, sharing the card or asset, and following or unfollowing an asset.
See Cards
In the Marketing Cloud, a channel is an attribute of a location, or an activity in a campaign. In the Creative Cloud, channels might be grayscale
images that store different types of information. They are information channels and color channels. Channel
In Analytics, marketing channels are commonly used to provide insight on how visitors arrive on your site, such as via email campaigns.
Marketing Cloud Creative Cloud Term • Email • Display Ads • Social Networks • Paid Search • Natural Search • Referring Domains
In the Marketing Cloud, you can posts a care to your Feed (and add it to a board, or a collection You can share assets within Adobe Experience
Manager (AEM) Assets with the Marketing Cloud and Adobe Creative Cloud.
Collaboration and Sharing
of cards). All subscribers get a card for that post on their Feed page.
See Assets and Sharing
For example when reporting on the success of some mass mailing for a particular campaign, an Analytics report is posted (shared) with the campaign's board. Subscribers to that board will see a corresponding card on their board.
Context describes the details of a visitor's current
interaction with a digital property. Examples of Typically refers to a menu or information available
relative to a selection or task being performed. Context
context include the position of their mouse, the state of a form field, the value of their shopping cart, or the device that they are using.
Dynamic tag management provides the most robust context detection and service activation capability on the market today and provides the contextual component of profile and audience services.
In the Marketing Cloud, content refers to marketing content that can be used as part of a Campaign, to support a specific goal.
In the Creative Cloud, content refers to text and images on a page. The term is similarly used between the Creative and Marketing Clouds. Content
Content is used in specific Locations and can be comprised of Assets. Content can be structured, such as product information, or unstructured, such as a web page or a screen in a mobile application. Examples include: • Web pages • Banners • Status updates • Comments • Text ads
Marketing Cloud Creative Cloud Term • Product information • Product reviews • Form data
• Documents in a search index • Social posts
• Articles • Publications
In the Marketing Cloud, a feed is an aggregation of cards that you create or that have been shared The Creative Cloud home is similar to the
Marketing Cloud feed. Feed
with you by other users or from Adobe Marketing Cloud solutions.
The Feed might be empty the first time you log in to the Marketing Cloud. As you create boards and cards, and other users share content with you, the Feed will automatically populate to help you and your team members keep up to date. See Feeds.
The home is a desktop client can be defined as the sum total of activities that took place on your Creative Cloud account. Activities include installing and updating of software, fonts, any activity on Behance, and all activity pertaining to a file uploaded.
In Marketing Cloud, linking usually refers to linking different solution accounts to the interface.
No special use. Linking refers to hyperlink navigation, and linking items like fonts, properties, layers, and so on.
Linking
See Organizations and Account Linking. Linking also refers to standard URLs for Analytics reports sent to other users. In the Marketing Cloud, locations are where content is being seen (and can be interacted In the Creative Cloud, location refers to file
locations, or a location on an open image or document.
Locations
with) by Audiences. The association between Locations and Content can be more or less
Marketing Cloud Creative Cloud
Term
static, or can be managed dynamically according to the rules of a Campaign. A location always belongs to a specific Channel that determines how Content can be delivered and how Metrics can be collected. Examples include: • Sites • Properties (Social) • Display inventory • Landing pages • Mobile applications • Slots (video)
Aggregate numbers about key concepts and goals.
Not generally used in the Creative Cloud. Metrics
In Analytics, metrics are quantitative information about visitor activity, such as Views,
Click-Throughs, Reloads, Average Time spent, Units, Orders, and Revenue.
See Metric Descriptions.
An Organization is the entity that enables an administrator to configure groups and users, and Not generally used in the Creative Cloud.
Organization
to control single sign-on in the Marketing Cloud. Most often, the Organization is the billing company, such as Acme Corp.
See Organizations. A container of Campaigns. An assembly of multiple files or assets.
Portfolio
In the Marketing Cloud, a schedule is the start date (year, month, day) and an end date for May refer to a sequence of scenes in Adobe Story,
or scheduled tasks in ColdFusion. Schedule
activating campaigns, channels, and activities. Activity schedules have a granularity down to the minute. Changing a schedule creates a card. Examples include:
• Campaign schedules • Channel schedules • Activity schedules
Marketing Cloud Creative Cloud
Term
In Marketing Cloud, you can share an asset as a card only, within boards inside the interface. In Creative Cloud, you can share files externally
across platforms (social, communities, emails, and so on).
Sharing
Sharing is available to those who are logged in to the site.
In Marketing Cloud, solutions are known as products like Analytics, Social, Target, and so on.
No special use. Solution