18. APÉNDICE E – Opción WiFi - 190
18.4 Configuración de Red
SIDEBAR
Education
B.S.AppalachianStateUniversity
ICSCMarketingI&IIJohnT.RiordanSchoolforProfessionalDevelopment
YearsofExperience
26
ProfessionalAffiliations
InternationalCouncilofShoppingCenters
FloridaRedevelopmentAssociation
AREASOFEXPERTISE
Ms.McCormickhasextensiveexperienceincommunityandbusinessdevelopment,visioningandplace
branding,communicationsandcontentcreationandmanagement.Retail,nonprofitandevent
marketing,sponsorshipdevelopmentandpublicandmediarelationsarealsoamongherstrengths.Ms.
McCormickhascreatedawardwinningmarketing,brandingandpublicrelationscampaignsandhas
authoredmultipleMarketingStrategiesforRMAclients.Hercomprehensiveapproachandactionable
planshaveincludedbusinessdevelopmentprogramsthathaveattractedmillionsofdollarsincapital
investmentandincreasedrevenues,includingtheattractionofthe37,000squarefootFunkyBuddha
microbrewerywhichrecentlyopenedinOaklandPark’snewlybrandedCulinaryArtsDistrictandthe
attractionofover100smallbusinessestoWestPalmBeach’sNorthwoodVillagedistrict.
Visioning and Placemaking
BrandIdentification&Development/StrategyandCampaignsforWestPalmBeach’sNorthwood
Village,OaklandPark,PompanoBeach,DaniaBeach,andMargate
x Idenedanddevelopedplacebrands(creangofasenseofplace)
x Createdandimplementedadversingandcrosspromoonalbusinessmarkengcampaigns
throughowned,earnedandpaidmedia(developmentandmanagementofwebsitesandsocial
mediachannels,mediarelaonsandmediabuys)
x Managedandoversawofthedevelopmentofdowntownwayndingsystemsandbanners,
includingmessagecontentandstyle
Economic Development and Research
MarketingPlansandImplementationforPompanoBeach,OaklandPark,DaniaBeach,Margateand
WestPalmBeach’sNorthwoodVillage
x Createdandimplementedseveralcomprehensivestrategicmarkengplans
x Conductedandanalyzedmarketsurveydata,analyzedtourismresearchdataandconsumer
behaviorresearchdata
x Analyzeddatatoidenfyretailopportunitygap
BusinessAttractionandRetentionforPompanoBeach,OaklandPark,DaniaBeach,Margateand
WestPalmBeach’sNorthwoodVillage
x Analyzedmerchandisemixandavailablepropertyinredevelopmentareasandcreatedbusiness
araconstrategies
x Developedincenveprogramstoaractnewbusinessestoredevelopmentdistrictsandto
improveandretaintargetbusinesses
x Developedandimplementedbusinesscommunicaonstrategiestoeducatebusinessowners
andenhanceorimprovetheirindividualmarkengstrategies
x Createdspecicallytailored,targetedmarkengandcommunicaonsstrategiestopromote
opportunieswithinredevelopmentareastogroups(i.e.chambersofcommerce,businessand
civicorganizaons,neighborhoodassociaons,convenonandvisitorbureaus,etc…)
Safety and Security
CleanandSafeProgramsforPompanoBeachandWestPalmBeach
x Developedcomprehensive“cleanandsafe”programsforredevelopmentdistrictstoovercome
theperceptionandrealityofcrime
x WorkedcloselywithlocalpoliceandsanitationdepartmentstocraftsecurityservicesRFP’s,
reviewedproposers,selectedfirmsandoversawsecuritycontracts
Marketing & Branding
CulturalArts&SpecialEventsforPompanoBeach,OaklandPark,DaniaBeach,MargateandWest
PalmBeach’sNorthwoodVillage
x Designeduniquespecialeventprogramsspecicallytoaractconsumersfromprimary,
secondaryandterarymarkets,toaractnewbusinessesandtoimproveandretaintarget
businesseswhilepromonganarea’sbrand
x Developedawardwinningeventsandpromoonsfocusedonculturalenhancement
x Managednumerousgroundbreakingandgrandopeningeventsdrawingfrom50to10,000
aendees
x Researched,analyzedandimplementedcollaboraveprojectswithlocalandcountyculturalarts
organizaonsorindividualarsts
x Researchedandidenedopportuniestopartnerwitharstsforculturalartsgrants
x Developedopportuniesforcommunityparcipaonincreaveartsprojectsandprograms
x CreatedtheawardwinningNeighborhoodAmbassadorvolunteerparcipaonprogram
BarryLazarus
DirectorofRealEstate
Education
BachelorofBusinessAdministration,FloridaInternationalUniversity
CenterforTraining,Research&EducationforEnvironmentalOccupations(TREEO),UniversityofFlorida
AppraisalInstitute,Chicago,Illinois
Certifications
StateCertifiedGeneralRealEstateAppraiser–Florida
LicensedRealEstateSalesmanFlorida
ProfessionalPropertyManagementCertificationTheLandlordAcademy
AreasofExpertise
Mr.BarryLazarusjoinedtheRMAasDirectorofRealEstateandcurrentlyoverseesthefirm’srealestateoperationsandmunicipal
contract.Mr.Lazarusisaresultsdrivenrealestateprofessionalwithovertwentyfiveyearsofrealestateexperienceassistingpublicand
privatesectorclients.Hisaccomplishmentsincludemanagingallrealestateactivitiesincludingmultimilliondollarlandacquisitionbudgets
fortwoCommunityRedevelopmentAgenciesandtheFloridaDepartmentofTransportation(FDOT).Additionally,hesecureda$1million
dollarEPABrownfieldCoalitionGrantfortheCityofWestPalmBeach.
Mr.Lazarushasnegotiatedandclosedover$15milliondollarsofcommercialandresidentialrealestatetransactions,brandednumerous
CRAredevelopmentprojects,andattractednationalcredittenantsfortheCityofWestPalmBeach’sDowntowndistrict.
YearsofExperience
25
RedevelopmentPlanningandManagement
CityofWestPalmBeachColemanParkAcquisitionPlan
CityofWestPalmCRANorthwoodAnchorSiteAcquisitionPlan
CityofWestPalmCRABroadwayAcquisitionPlan
CityofWestPalmCRAPleasantCityAcquisitionPlan
CityofWestPalmCRANorthwestAcquisitionPlan
CityofBoyntonBeachCRAHeartofBoyntonandWilsonRecreationCenterAcquisitionPlan
CityofFortLauderdaleCRAMidtownAcquisitionPlan
CityofFortPierce&TheFortPierceCRAAcquisitionPlan
FloridaDepartmentofTransportation(FDOT)SR80AcquisitionPlan
FloridaDepartmentofTransportation(FDOT)SR60AcquisitionPlan
FloridaDepartmentofTransportation(FDOT)SR934AcquisitionPlan
HistoricPreservationandEnvironmentalResourcePlanning
CityofWestPalmCRANorthwoodAnchorSiteEnvironmentalResourcePlan
CityofWestPalmCRAOldCityHallEnvironmentalResourcePlan
CityofWestPalmCRAOldSeaboardTrainStationEnvironmentalResourcePlan
FinancingPlans
CityofWestPalmBeachFinancePlan
CityofWestPalmBeachCRAFinancePlan
Contact
P9546950754
3109E.AtlanticBoulevard,SuiteB
PompanoBeach,FL33062
. . .
. . . LYNX Alternatives Analysis Study for U.S. 192 Corridor,
Osceola County, FL