CONFIGURACIÓN DE INTERFAZ GRÁFICA

Reply: 25 Retweet: 9.6k Favorite: 2.2k 22nd September 2015 Logos Reply: 20 Retweet: 6.1k Favorite: 1.8k 2nd October 2015 Ethos Reply: 19 Retweet: 4.4k Favorite: 1.1k Figure 4.0

Based on figure 4.0 above, the element of pathos gets the highest feedback compared to logos and ethos. Achieving the highest number of reply, retweet, and favorite which are 25, 9.6k and 2.2k proved that readers are more interested in emotional appeal as it can catch the attention of readers easily. The status update is presented in Extract 4.

Extract 4:

*dlm kancil

Bf ―dh sampai. Jom‖ *bf kluar tlg bkak pintu*

172

Bf ―pintu ni kena bukak dr luar‖ Mohon Clash

Retweet 9.6k, favorite 2.2k

(Translation): *in kancil

Bf ―we‘re here. Let‘s go‖

*bf opened the car door for her girlfriend* Gf ―hee thanks, you‘re my gentleman‖ Bf ―this door needs be opened from outside‖ Please Break

Retweet 9.6k, favorite 2.2k

The finding on feedback support the past research whereas Spark (2013) says that being funny makes the message look more persuasive because it can attract people attention easily. The status update sounds funny as the curator evokes the sense of humor by showing that the boyfriend is not really a gentleman The situation above has the element of storytelling and is about the couple going out on a date. The sentence ―bf

opened the car door for her girlfriend‖ act as a guidance to help the readers visualize the situation in their mind to have a clear picture of that situation. He had to do that and it was misinterpreted by his girlfriend. Curator used an ironic situation to show the real truth of the boyfriend‘s intention. The usage of ―Kancil‖ car in the (line 1) actually acts as a symbol. It would bring some broad connotations. Kriedler (1998) defined connotation as the emotional meaning associated with the word. Therefore, most of the Malaysian are well informed on the car conditions and specification or they had some hilarious experience with the car thus they found it entertaining and favorable. Kancil is a car that is cheaper in price, small in size and performance is not so good. The fact is the door is already broken and it must be opened from outside. But he still can bring his girlfriend out. So, if the boyfriend cannot even afford to fix small damage on his car how can we expect him to support her financially? The curator stereotyping college student with Kancil since they are always associated as a Kancil owner. This is because they cannot afford a luxury car while in college. This is indirectly saying do not get in love when you are still studying, not stable in terms of finance and responsibility because there are so many things you need to focus on besides being in a relationship. The word ―hee‖ in (line 4) is a simple form of laughter to express gratitude and happiness that she had over the kindness of her boyfriend.

People use Social Networking Sites (SNS) for escapism and searching entertainment. Most of them are too busy focusing on their work so when they are too stress they will use these Social Networking Sites (SNS) to release their burden. They do not even have time to care serious matter so they prefer something light, funny and simple so that they do not have to think but just retweet or favorite the status updates as simple as that. The interesting result of feedbacks on this status is mainly because the readers can relate to their prior knowledge or experience. As proposed by Jowett and O‘Donnell (2014)

173 the audience will usually relate or compare the ideas with their current repertoire of information, experience or both. The usage of ―Kancil‖ bring an outrageous impact as it is a very well known car in Malaysia.

Conclusion

The growing of internet within this digital age surely give a big contribution to the notion of persuasion. As Verbeek (2009) explained that practical triad of technology, in this case computer play the role as alive entities or social actors when interactivity increase in technology as we treat it like a living creature. Simon et al. (2001) further explain this when he said that nowadays some roles of professional authorities has been shifted to the persuasive technology which is a computer.

We have identified those status updates accordingly under Aristotelian elements. In addition, we managed to relate them with three characteristics of Electronic Eloquence Models. Surprisingly, even though logos outnumber pathos in the most preferable persuasive approach it is not necessarily the most technique that manages to catch the highest attention from the readers. This finding is somehow interesting as it shows that people pay more attention to status update which appeals to their emotion in a sense of making them laugh or sounded hilarious. We believe that the factors that encourage the curator to use the same element are highly dependent on the number of feedback that he received. This is to ensure his tweets are widely spread to another user by functions like favorite, retweet, reply and mention. From the findings we can conclude that:

1. Logos appears to be the most preferable Aristotelian persuasive language by the curator of @Mohon Clash (Please Break) Twitter account.

2. Some Electronic Eloquence Model is being associated in the persuasion process they are verbal distillation, conversational style, and visual dramatization.

3. Status updates with pathos state the highest feedbacks from another user of Twitter accounts.

4. The most preferable elements (logos) by the curator is not necessarily be the status that received the highest feedback from the readers (pathos).

The main implication of this study it reveals how the twitter can be one of the most persuasive social network to influence people. We also get to know that persuasion is not only limited to verbal or spoken language but also in written form. It is conveyed through the usage of punctuation, sentence structure, language style, and even the word choice.

Meanwhile, few limitations are identified upon conducting this study. One of it will be the identity of a curator who handling this Twitter account is unknown. Thus, the elements or style that being used may or may not resulted from his background education. Next, is the sample included in the analysis is only taken within the three months so the findings cannot be generalized to the whole account. Therefore, we would like to suggest that further study should be conducted in qualitative research to find out feedback from the real life respondents instead of only virtue feedbacks. In the future, the procedure should involve interview sessions or distribution of questionnaires to measure how effective those status update and how they respond to it.

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177 APPLICATION OF RECOVERY MODEL FOR BENEFIT OF PARENTS

Nurul Zawani Baharazi, Puspa Liza Ghazali, Fauzilah Salleh, Nur Arifah Amran and Saffiah Aini Ismail

Faculty of Economics & Management Sciences Universiti Sultan Zainal Abidin

Abstract

Statistic from Ministry of Higher Education stated that the student enrollment to higher education institute are increasing every year from 262,626 enrollments in 2002 to 358,053 enrollments in 2007 by the fact thatlevel of awareness of education has increased. However intheother aspect,in averagerate of Malaysian youths literacy aging 15-24 years old is 98.5%. This means that almost 1.5% of Malaysian youthsareilliterate.Also include in this illiteracy youth group is children with learning disabilities. Lack of knowledge and awareness cause them to not getting better education. This study will proposed a recovery model of family takaful towards children with learning disability for benefits of parents. As in ourconcern, the most influenced person towards the learning disability is the parents ofthe learning disabled children, so that they can have a small consolation through the takaful plan.

Keywords: Recovery Model, Takaful plan, Wakalah Model